•Establishing effective communication with a variety of international suppliers.•Drafting designs and concepts on LDN social media platforms to gauge customer opinion.•Sourcing materials.•Providing customer service.•Ensuring items are delivered on time whilst allowing customers to track their items.•Hiring photographers and graphic designers.•Finance.•Communicating with stockists.•Building the brands social media presence.•Gaining new stockists via cold calling and selling the LDN to potential stockists.