Consulting for SEO and PPC campaigns and projectsPreforming client website audits for conversion and search engine optimization

Lead team of 36 copywriters, designers & marketers and strategized digital marketing efforts across 6 national costume & party supply sites increasing traffic & revenue through SEO, PPC, content marketing, social media & link buildingIncreased organic traffic by 13.8% & drove $1.5 Million in sales through SEO optimization, content and link building efforts, despite inventory challenges Generated $750,000? and reorganized Google PPC & PLA acounts improving management efficiencyOversaw project writing product descriptions for 12,000+ itemsEarned links & mentions from digital news outlets including HuffPost, Buzzfeed, Allure

Collaborated with digital marketing & web development teams to optimize client websites for SEO, local SEO, social media, PPC campaigns, digital ad campaigns & overall online presenceDirected successful on/off-page SEO initiatives for medical clients, utilizing latest digital marketing techniques & strategies leading to traffic & conversion increasesCrafted SEO strategies for 19 site launches, increasing average organic traffic by 29% & conversions by 62%Achieved high client satisfaction by maintaining client branding and generating new business

Increased sales & improved customer engagement, loyalty & brand awarenessJump-started SEO by focusing on creating valuable content, website & keyword optimization & backlink buildingIntroduced Content Creation for Demand Generation increasing reader's likelihood of purchaseCollaborated with fashion bloggers, celebrities & media outlets such as The Huffington PostDirected social media efforts for Facebook, Twitter, Instagram, Pinterest & fashion oriented social media sitesIncreased website traffic by 54% & doubled Facebook page 'likes' to over 14,000Designed, strategized & wrote copy for online, Facebook & PPC ads & branded items like bumper stickers & hangtagsOversaw & worked with outside web developers on SEO, PPC & online ad campaigns

Utilized SEO, PPC, affiliate, PR & web marketing to promote web & app development firm & clientsGenerated over $150,000 worth of new leads & clientsOptimized search engine PPC ads, time/geo-targeting, landing pages & keyword optimizationReduced CPC by 27% while increasing clicks by 62% in highly competitive search category Increased services inquiries despite large traffic hits from search algorithm updates & past black-hat SEO tacticsWrote & managed press releases & relations scoring the company national & regional exposure & cover story in NJ BizDeveloped rollout/growth plan & pricing structure for new social job portal

• Connected with area legal, architecture, medical & other companies to update information, set appointments & sell document management services for critical & sensitive records.• Negotiated contracts for new clients.• Improved & maintained potential client database augmenting cold calling system.• Crafted & ran new company website with a focus on SEO marketing & blogging. o Improved average search engine rankings from page 46 to page 2 o Increased website traffic by 57%• Composed new marketing materials, e-mails & mailings for potential clients & sales team.• Managed & trained 3 sales/marketing interns.• Supported sales team in efforts to bring in new clients totaling over $110,000 of new annual revenue.

Managed innovative campaigns to raise awareness of DUTV, using Flyers, Print ads, Social media, Buzz marketing, SEO marketing, Guerilla marketing, Out-of-the-Box AdvertisingCreated video promos for upcoming shows