Jeffrey Asher ☀ Email & Phone Number

Atlanta, Ga, Us

The Communications Lead supports the programs delivered across the Total Rewards team. By ensuring the Total Rewards strategy and narrative is woven through all that we do, the whole offer – the Total Reward - knits together across The Coca-Cola Company. The Communications Lead has the responsibility to deliver total rewards communications programs within assigned segments, audiences and geographies; provides strategic communication consultation to company leaders, HR, functions and operating units; and partners on strategy / priority projects with internal and external clients.

Milwaukee, Wisconsin, Us

Managed strategic communications plan of total rewards to increase employee engagement and participation in global benefits and wellness programs, compensation initiatives, talent acquisition, and other Fiserv programs.• Authored communications strategy, planning and development of U.S. and global human resources initiatives.• Managed comprehensive communications of annual benefits enrollment for 26K U.S. employees nationwide, achieving over 98% enrollment with Intranet content, video, digital signs, direct mail, and targeted emails.• Implemented communications plan to exceed 50% participation goal of 44K global employees in the online wellness program, including success stories, webinars, leader messages, and a five-part video series. • Supported executive communications for CHRO, Global VP Benefits, VP Compensation, and other leaders.• Championed Intranet strategy of benefits and wellness content for international regions and countries.• Guided Human Resources change management and integration projects related to Fiserv acquisition of First Data, including FUEL Intranet and a monthly email newsletter to keep U.S. and global H.R. staff informed with calls to action.• Introduced Job Architecture to provide consistent global framework and consolidate thousands of job profiles.• Launched communications plan and execution for annual compensation planning cycle to global leaders.• Increased internal career awareness through Intranet portal, targeted emails, and Teams Live webinars.

Atlanta, Ga, Us

Spearheaded employee communications strategy of the Shared Culture campaign for 400K global employees. • Chaired cross-functional team to develop and implement culture communications plan (U.S. and global). • Created compelling stories and video content for UPSers.com Intranet and employee mobile Intranet site.• Launched Super UPSers initiative driving employee engagement with 100K video views and social sharing.• Identified district stories to leverage across communications channels, such as the global safety baton for the Olympic Games, a Brazil-Germany ballerina connection, and the Puerto Rico hurricane effort for employees. • Supported CFO Richard Peretz on annual campaign resulting in $63M donated to United Way – 125% of goal. • Implemented weekly H.R. email newsletter to inform human resources, talent acquisition and global leaders.• Managed communications for The UPS Foundation to increase awareness of the mission, goals and actions. o Supported UPS Foundation President Ed Martinez with ongoing communications strategy and execution.o Collaborated with Employee Resource Groups (ERGs) to share stories, build ERG communities, and drive employee engagement and participation, including a D&I webinar series with CEO David Abney. o Advanced Diversity & Inclusion communications across the company, including Intranet stories, press release coordination, leader messaging, and a video series about supplier diversity, employee diversity and ERGs.o Streamlined project to manage editing, design and printing of The UPS Foundation’s Social Impact Report.o Developed humanitarian and relief communications related to natural disasters, global logistics actions, and Foundation cash and in-kind donations, including press releases, video, storytelling and Intranet content.

Atlanta, Ga, Us

Spearheaded B2B marketing communications strategy and planning for industry segments with over $2 million budget, including agency management, online advertising, digital, social media, paid search, and trade shows. • Leveraged industrial buying dynamics study to drive B2B customer engagement and $5.3M in revenue.• Organized media partner strategy to increase leads by 20 percent through content marketing and online ads.• Achieved more than 40 percent success rate with sales kits to drive meetings with prospective customers.• Doubled the number of UPS customer case studies to provide sales proof points for target industry segments.• Initiated communications strategy for an e-commerce acquisition, UPS i-Parcel, supporting a new business unit with over $400 million in cross-border sales and leading creation of the E-commerce Without Borders research study, a redesigned website, whitepapers, customer case studies and sales content.

Atlanta, Ga, Us

Managed online advertising, content strategy and digital projects for UPS.com, microsites and technology demos.• Delivered UPS.com global messaging team for 100+ countries, increasing average banner clicks by 20% with a focus on small business (SMB), business solutions and technology to influence shipping decision makers. • Advised lead agency and media partners on We Love Logistics campaign, B2B thought leadership content and online advertising, generating over 2K leads and content optimization through a campaign microsite.• Served as digital communications lead for customer enterprise technology and UPS.com marketing content.• Provided ongoing communications support to The UPS Store franchisees for the Mail Boxes Etc. integration. • Built first social site and 1M fans on Facebook and initiated UK London 2012 Olympics social campaign. • Served on a year-long global communications task force celebrating 100th anniversary of UPS.

Atlanta, Ga, Us

Developed B2B marketing communications for the startup e-commerce and logistics business units.• Launched the redesigned UPS Supply Chain Solutions website and search engine optimization (SEO) strategy, resulting in more than 100% YOY increase in website traffic by customers and prospects.• Increased sales lead generation with online leads growing from 50 to 400 B2B customer inquiries monthly.• Integrated website and digital content for the Menlo Worldwide Forwarding and Overnight freight acquisitions.• Orchestrated content strategy to write 20+ customer case studies and publish logistics industry whitepapers.

Atlanta, Ga, Us

Designed internal and external communications, environmental communications, executive presentations, community events, and Internet and Intranet projects for the paper, building products, and forestry operations.• Championed G-P environmental communications, including the annual Environmental and Safety Report. • Created the Educational in Nature program, a research-based environmental education curriculum, including an award-winning website and branded collateral for educators to use in local schools in G-P communities.• Wrote 10-12 speeches every year as a speechwriter for CEO Pete Correll and other G-P officers.• Implemented the traveling trade show exhibit program to support community events across the country.• Served on the G-P Internet Task Force to launch the gp.com website and managed Intranet site content to drive internal communications of the community, safety and environmental programs.• Directed internal and external communications for The Timber Company, a G-P subsidiary.

Master Of Arts - Ma, Communications Management

Bachelor Of Arts - Ba, Public Relations Major; Marketing Minor