Collective creates collaborative watches for enthusiasts and retails fiercely independent brands. We have proudly worked with Zenith, J.N. Shapiro, H. Moser & Cie, URWERK, IWC, Armin Strom, and Czapek. Currently we are retailers of Czapek, Fears, Garrick, Horage, Nicholas Hacko, Singer Reimagined, Speake-Marin, James Lamb, Arcanaut, J.N. Shapiro and Zeitwinkel watches.

- Promoted to lead Meta’s global emerging platforms marketing practice- Co-developed with Meta Partnerships and Creative Shop creative anddeveloper frameworks, marketing campaigns and lighthouse work designedto drive global metaverse product adoption across industries- Evolved and led Meta’s integrated messaging business marketing team, covering WhatsApp, Messenger and all associated commercial products- Built and executed adaptable narratives, sales strategy and campaign work around Messenger bots, click-to-messenger ads, and in-feed ads- Led Meta’s tentpole messaging strategy, overseeing and delivering all core narratives (metaverse, messaging, safety and security, storytelling and creative partnerships) for Meta’s business at Cannes, CES, Ad Week, OMR and DMEXCO touching over 250 global clients.

- Created and led Meta’s first business marketing team dedicated to Messenger- Grew Messenger from a $0 revenue product to $1B over 24 months through growth marketing, brand campaign work and high revenue partnerships- Developed and executed Meta’s first multi-million dollar marketing campaign designed to drive product adoption of Messenger ad products- Wrote Meta’s first core narrative on Messaging for the global market; scaled this work in partnership with the IAB (USA), creating the first industry standards for monetization in messaging

- Recruited, hired and trained a team of product marketers responsible for defining the global messaging and go-to-market strategy for Pages, Core Ads (Ads Manager, Power Editor, Business Manager, Marketing API), Insights and Delivery and SMB Product Marcoms.

- Responsible for driving the advertising launch strategy of iTunes Radio and associated ad products, scaling the product from $0-10M- Led a team responsible for defining the verbal and visual articulation of iAd to the global advertising marketplace- Defined iAd’s first digital presence and brand guidelines- Managed iAd’s/Apple’s presence at key industry tentpoles like Cannes and Ad Week by creating core narratives and immersive physical experiences toland the unique selling proposition of the product- Partnered across Apple product and Marcoms teams to integrate iAd intothe Apple ecosystem.

- Recruited, hired and trained a team of integrated marketers focused on increasing revenue and generating creative digital marketing solutions around key categories (food, CPG, entertainment, beauty, fashion, and lifestyle)- Developed iVillage’s first $1M studio upfront with Universal, a major step forward for a NBCU digital property.

- Conceptualized, researched, designed and executed digital, linear and convergent promotional programs for MTV’s movie studio partners- Drove significant growth in revenue across MTVN Digital propertiesthrough custom promotions around MTV franchises and tentpoles such as The Hills, The Real World, RW/RR Challenges, Video Music Awards and the MTV Movie Awards.

- Sole partnership, brand and growth marketer for Flavorpill, a global cultural newsletter- Responsible for promotion of Flavorpill and the American Museum of Natural History’s event series, “One Step Beyond”. Event attendance increased by 70% over six months as a result of the digital marketing plan.

- Managed projects across marketing, ad sales, creative services and programming depts- Operationally ran Current TV’s VCAM Program (Viewer Created Ad Message) - worked with clients including EA, Sony, General Mills, Toyota, L’Oréal and Pepsico to develop briefs for Current’s online community of consumer ad makers.