Ashley Hayes Email & Phone Number

Tech & Vine stands as a dynamic creative communications agency dedicated to delivering top-tier solutions tailored for both B2C and B2B landscapes. With an extensive background spanning over 18 years in marketing communications, we position ourselves as strategic partners, offering executive creative counsel to clients navigating product and app launches. Our primary focus spans the realms of media, tech, and hospitality, where we excel in providing enduring strategic solutions.Our comprehensive suite of creative services encompasses strategy, content creation, analytics, and reporting across diverse channels such as marketing, social media, communications, community management, media relations, public relations, branding, and advertising.Current and Past Tech & Vine Clients Include (but not limited to):Tech: Enterprise Interim Editor in Chief / Chief Communications officer at Think Tank by Lab45 under WiproB2B Fractional CMO/CCO at Walrus Health 2021B2C Sr Comms Consultant at Samsung 2017-2019B2C VP of Marketing at Veritoken (blockchain NFT) 2018-2019B2B Sr Comms Consultant at Amber by LatticeWork 2017-2019Agencies:Chief Communications Officer at Colony5 2023+Director of Brand Content at Here Be Dragons Creative Agency 2020-2021Sr Comms Consultant at AHA Creative Agency 2020-2021Sr Media Strategist at ViacomCBS / CBSi Creative Media Agency 2020 Digital Strategist Consultant at Colangelo & Partners PR Agency 2020Sr Content Strategist at Odysseus Arms Ad Agency 2015-2019 Sr Content Strategist at CircleClick SEO Agency 2015-2019 Hospitality & Wineries:Back of the House Restaurant GroupFar Niente/Nickel & NickelFoley Family WinesJUSTIN/LandmarkRaymond VineyardsRam’s Gate VineyardsCannabis:Big RockHighest Heath Co.EazeThe ApothecariumWellness:Red Silk EssentialsThe Pad StudiosGlow YogaThe Studio MVPlease reach out with any questions, we are happy to customize a package to your needs.

Welcome to MNDFL Agency, where we transcend traditional workplace wellness to create transformative experiences for both businesses and communities. We are more than a collective of certified teachers and healers; we are a tribe dedicated to healing from within. MNDFL Agency specializes in providing immersive onsite experiences tailored for companies of all sizes, from startups to corporate giants, and communities seeking everything from private single sessions to large-scale events. Our diverse offerings encompass a spectrum of well-being practices, ranging from movement led by skilled yoga teachers, Pilates instructors, and personal trainers, to body-focused therapies with expert massage therapists and acupuncturists. We also delve into mental well-being, offering meditation, mindfulness, and stress relief sessions that resonate with the unique needs of modern work environments.In the fast-paced world of business, we understand the importance of fostering holistic well-being. MNDFL Agency is passionate about bringing mindfulness and movement into your workplace, home, or event. Our goal is not just to create a momentary escape but to instill lasting well-being practices that contribute to a healthier, more balanced work environment.Join us on a journey to transform your workplace culture. MNDFL Agency is here to be your partner in fostering well-being, helping you and your team thrive from the inside out.

As the Interim Editor and Chief Communications Officer for a Think Tank under the umbrella of Wipro, I directed the entire spectrum of content creation, design, and creative processes for monthly deliverables spanning white papers, podcasts, workshops, and an accelerator program. As Editor in Chief, I directed the creative vision for a diverse global team, consisting of writers, editors, developers, and designers. This encompassed orchestrating collaborative efforts to ensure the seamless execution of projects, maintaining high standards of quality and innovation. I implemented strategies that not only enhanced the overall efficiency of content production but also elevated the creative output, resulting in increased engagement and resonance with our target audience.This role was undertaken as part of a contract with Tech & Vine and Colony5.

Mountain View, Ca, Us

Recruited to lead national marketing initiatives for Google's internal wellness brand, Vitamin G, I returned to Google to champion healthier and more mindful lifestyles among Googlers. Collaborating seamlessly with Google Food, Google HR, and Google Wellness teams, alongside vendor partner Zipongo, I orchestrated the nationwide implementation of integrated wellness products.Key Contributions:• Strategic Communications and Digital Marketing:Formulated and executed comprehensive strategies to enhance employee enrollment and engagement with internal products. Collaborated closely with Google Food, HR, and Wellness teams to align marketing efforts.• National Event Leadership:Led weekly national events across Google offices, achieving 100% onboarding ahead of schedule and 15% under budget. Surpassed OKRs with a remarkable 75% successful employee enrollment rate.• Content Development and Cross-Promotion:Developed a robust corporate communications strategy, delivering compelling content through newsletters, blogs, email marketing, and social media. Established partnerships with internal Google teams and external influencers, chefs, and brands for cross-promotional content.• Nationwide Promotional and Community Events:Orchestrated weekly events, wellness fairs, and app activations in multiple Google offices.Executed a week-long event in NYC featuring Jamie Oliver, enhancing brand visibility and engagement.• Reporting and Stakeholder Engagement:Delivered comprehensive weekly, monthly, quarterly, and annual marketing reports to stakeholders and vendors, ensuring alignment with goals.While the partnership initially served a specific client's wellness startup, it concluded, leaving a legacy of enhancing the well-being and mindfulness of Google employees nationwide. This role was undertaken as part of a contract with Tech & Vine.

Directed all Communications efforts for a tech health app startup, centered on facilitating informed and healthy food choices.Key Contributions:• Oversaw and executed comprehensive content creation, curation, and strategy, including successfully marketing and launching two apps.• Solely managed all aspects of marketing content, spanning public relations, social media, email marketing, and app and web content.• Pioneered the formation of a community team, developing a marketing strategy to unite the dining community within the product. Led a team of marketers and community managers, fostering relationships with local food enthusiasts, chefs, restaurants, food bloggers, media, and influencers.Despite contributing significantly to the company's growth, I became part of an executive team layoff, and the company folded within six months of my departure. This role was undertaken as part of a contract with Tech & Vine.

Washington, Dc, Us

Oversaw the communications and marketing team, driving the creation of a national communications and event strategy with daily curated branded events across the country. Initially hired to lead a national community management team, my role evolved into a Senior Communications and Partnerships position, ultimately expanding into greater Business Development responsibilities.Key Contributions:• Led the national communications, events, and partnerships strategy for IP-branded experiences, focusing on building lasting B2B partnerships with LivingSocial.• Spearheaded the development, implementation, and execution of vertical-focused strategies, resulting in the Live Events team closing $6M in business in Q4 2013.• Managed a team curating custom projects and events with large entertainment venues, promoters, and producers, particularly in the national performing arts and food and wine festival sectors.• Created and led training initiatives for national marketing and events teams, emphasizing key Live Events strategies to generate long-term partnerships.• Navigated all facets of the internal production process, collaborating daily with Salesforce to streamline operations.• Developed ongoing relationships with company partners, merchant accounts, industry and press contacts, cultivating enduring connections with national clients.Initially brought in to lead a national community management team responsible for events, social media strategy, content, and community growth, my role underwent a shift towards business development and partnerships when the department was closed six months into the position.

At Zipongo, the pioneering cloud-based storage solution offering unlimited storage for B2B clients, I played a pivotal role in shaping and executing comprehensive B2B Corporate Communications strategies and plans on a quarterly and annual basis.Key Contributions:• Successfully orchestrated two product launches, garnering public and critical acclaim, by crafting and implementing effective global social media strategies, content campaigns, public relations interviews and releases, marketing email campaigns, power user community growth initiatives, and branding campaigns.• Analyzed marketing segments, verticals, potential, and profitability to execute sales maximization. Utilized creative yet proven marketing tactics through market research, product development, guerrilla marketing events, sales promotion programs, and advertising.• Established a robust platform for the CEO and management team, elevating their market exposure through the organization and execution of local events, press interviews, conference panels, and happy hours, effectively representing the company to the international community and press.• Fostered and maintained relationships with local, national, and international press, crafting and distributing press releases, as well as developing press statements and public speeches for the management team.• Crafted an international social media strategy plan, generating branded content and engaging on platforms such as Twitter, Google+, Facebook, Pinterest, the company blog, and newsletters. Devised a public engagement plan, representing the brand and company in online forums, conference panels, press interactions, blogger collaborations, and local media engagements.This role was undertaken as part of a contract with Tech & Vine.

Mountain View, Ca, Us

As the San Francisco Community Manager overseeing local Google products such as Google+ Local, Zagat, Google Places, Google Offers, and Google Ventures, I played a pivotal role in cultivating vibrant communities and elevating brand presence.Key Contributions:• Led and grew Google+ Local and Zagat communities through strategic activities/events, influencer outreach, and social media engagement, fostering a conducive community in both B2B and B2C verticals.• Crafted a global social media strategy and executed content campaigns for multiple Google products across platforms like Google+, Facebook, Twitter, product blogs, and newsletters.• Developed national events, budgets, and marketing strategies for Google and Zagat, producing 3-5 high-quality, product-focused events weekly. Coordinated with restaurants, chefs, vendors, and businesses for future events and partnerships.• Exceeded team quarterly metrics while maintaining a budget surplus for five consecutive quarters. Advised on national Zagat Presents budgets, plans, and execution, implementing best practices and event standards nationwide. Trained and mentored community managers in multiple cities on the international team.• Solely created, built, and maintained local online and in-person communities for Google+ Local, Zagat, Google Places, Google Offers, and Google Ventures. Represented Google seamlessly in online forums, conference panels, press, and media, embodying the brand and products in all public appearances and events.• Executed corporate contests and giveaways to boost local presence and customer acquisitions, utilizing creative means to generate content and excite the local audience to adopt review platforms.*Recruited elsewhere, my departure coincided with the end of funding for Google+ Local following Marissa Meyer's departure, leading to the establishment of my creative agency, Tech & Vine.

Kate McMillan is a premier events and catering company in the Bay Area.Key Contributions:• Collaborated with Kate to curate a diverse portfolio of engaging and beautiful events, ranging from weddings to birthday celebrations and dinner parties.• Played a crucial role in the planning, preparation, and execution of thousands of events, serving as the point of contact between clients and the kitchen, while efficiently managing the front of the house during events.• Led marketing communications efforts to drive new business and enhance the company's market presence.

San Francisco, Ca, Us

At AMB Property Corp, an esteemed commercial real estate company acquired by Prologis in 2011, I collaborated daily with Directors of Investor Relations, Marketing, Public Relations, Customer Development, and Capital Markets.Key Contributions:• Created innovative public relations and marketing platforms, surpassing company and department goals. Maintained and updated the corporate website daily, crafted press releases, conference presentations, and project packages, managed annual and project-based budgets, and upheld brand standards and templates.• Collaborated with the Director of Marketing on online campaigns, including SEM, SEO, Email, Mobile, Landing Pages, and Conversion Optimization. Independently implemented and managed the global Social Media platform, developing content and strategy to foster a robust B2B community.• Cultivated relationships with national media, ensuring executives' media goals and criteria were exceeded. Sole administrator for Salesforce, corporate website, and the creation of company biographies.• Spearheaded all aspects of conference preparation, organization, and on-site management. Served as the conference liaison between administrative assistants and the Facilities department, coordinating numerous successful events for three in-house departments.

At ThinkEquity, a global investment bank that merged with PanmureGordon to form ThinkPanmure during my tenure in 2009, I provided strategic counsel and support to a Research Department team of 35 and a Marketing team of 5.Key Contributions:• Acted as the sole administrator for both internal and external company websites, as well as Salesforce. Cultivated and maintained close relationships with companies within seven sectors followed by Research Analysts. Assisted in all aspects of research presentations and report creation.• Managed event deliverables, overseeing marketing communications, event planning, hospitality arrangements, promotions, logistics, and various projects. Facilitated seamless events through correspondence with external companies and vendors. Executed marketing deliverables such as creating social media content, generating press releases, and orchestrating email marketing campaigns.

San Francisco, Ca, Us

A passionate start-up revolving around local businesses and online advertising; member of the initial Yelp Marketing & Sales team of 5 people. Contributions included:• High volume of outbound calls to 60-100 small business owners each day• Creative lead generation, utilizing current clients and new businesses as opportunities for new business development and client management• Marketing support of local Community Managers in San Francisco and Los Angeles

Owned and managed all communications and legal projects for 500+ clients; small office with many revolving responsibilitiesContributions included:• High touch with clients and deposing council, responsible for managing all legal communication• Provided administrative support including transcription and word processing, legal research, legal correspondence and pleadings, and organizing and maintaining case files

At the historic California Alumni Association's Lair of the Bear family camp, two summers working on staff at Camp Gold. Prior retail experience led to working in the Camp Gold Store, then later managing and overseeing all three camp stores.Contributions included:- Trained and managed retail team of 12- Oversaw ordering and restocking of inventory- Managed cash registers, staff and client needs- Active member of the staff

Bachelor Of Arts - Ba, Double Major: Political Science; History

200 Hour Ryt Yoga Teacher Training Certification, Yoga Teacher Training/Yoga Therapy