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Constantly seeking personal and professional growth, both as an individual and as a contributing team member. Driven, solution-focused professional with a broad background in Marketing and Communications, Leadership, Sales, and Psychology. With 10+ years of experience in leadership, campaign formation and execution, copywriting, public speaking/relations, digital merchandising, partnerships, digital and direct mail marketing, collateral, and brand building.Works great in team environments or solo. Known for being a determined, loyal, and honest team player and has been called a "natural leader". Takes great pride in being a person of integrity and believes in the value of a handshake. "The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." - Stephen HawkingDominican College and University of Nevada Alumni. MBA, University of Nevada (2017) | Emphasis: Organizational BehaviorB.A. Psychology, University of Nevada (2013) | Minor: EntrepreneurshipB.S. Marketing, Dominican College (2012) | Collegiate D2 Athlete
Salem Media Group
View- Website:
- salemmedia.com
- Employees:
- 1920
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Vp Marketing And CommunicationsSalem Media GroupPhoenix, Az, Us -
Senior Brand ManagerAiadvertising Feb 2024 - PresentSan Antonio, Texas, UsThis role is the central point of coordination & communication, bridging client goals with internal teams, vendors, & partners. This role is crucial in nurturing & maintaining strong, lasting relationships with clients, understanding their needs deeply & ensuring their success through holistic marketing strategies. Responsibilities:- Strategic Implementation: Strong understanding of digital marketing strategies & AdTechplatforms. Develop & execute comprehensive plans that align with the client's objectives& our company's goals- Campaign Coordination: Oversee the onboarding, implementation & execution of variouscreative campaigns, ensuring they are delivered on time & exceed expectations- Apply creative thinking to craft campaigns that connect emotionally & work to develop integrated marketing strategies- Project Management: Manage projects effectively, from onboarding a client to creatingcreative briefs & issuing insertion orders (IOs), managing budgets, creative proposals & ensuring projects are completed to the highest standards - on time & on budget- Performance Analysis: Strong analytical skills, a knack for interpreting data to drivestrategic decisions. Monitor & review campaign performance, providing insights &recommendations for what’s next based on archetypal & emotional targeting principles- Client Relationship Management: Act as a trusted advisor to our clients, offering strategicguidance & maintaining solid, productive relationships* Proactively identify account growth & improvement opportunities, working closelywith clients to refine & evolve marketing strategies* Manage program budgets & timelines, ensuring resources are allocatedefficiently & milestones are met* Identify & mitigate risks, ensuring timely resolution of issues- Collaborate & Mentor: Share knowledge & best practices & develop fellow teammembers, nurturing a culture of excellence, creativity & continuous learning within theagency -
Sr. Content StrategistAiadvertising Jul 2023 - Jan 2024San Antonio, Texas, UsA highly motivated & driven individual who was responsible for creating opportunities to promote AiAdvertising's people, process, & performance. Developed & executed strategies across variousdigital channels, including SEO, blog, podcast, & social media & assisting in all Brand awarenesstactics. - Developed & implemented a comprehensive content strategy that aligned with the brand's goals& objectives- Optimized the website & digital content to improve organic search rankings & increasewebsite traffic conversion by leveraging conversion pages & forms- Created market maps to conduct research & analyzed the target audience, industry trends,& competitive landscape to identify content opportunities with Get Brew- Collaborated with internal stakeholders to understand their expertise in order to generatecontent for storytelling- Managed the partnership between AiAdvertising & Get Brew, ensuring effective collaboration& maximum effectiveness for both the role & how it supported our internal teamswith client marketing strategies- Fostered & maintained a strong partnership with Demandwell, leveraging their expertise &resources to drive and enhance the content strategy- Utilized search/keyword strategy to generate high-quality content using ChatGPT &other relevant tools- Created engaging & shareable content for the blog, social media channels, & podcast- Monitored & analyzed the performance of all digital content - providing insights &recommendations for improvement- Collaborated with internal teams participating in meetings & 1:1 calls to gain understandingof what is working & what we can create to promote successful performance externally- Stayed up-to-date with industry trends, emerging technologies, & best practices in SEO andcontent marketing -
Co-OwnerMarcom Minds, Llc Aug 2023 - Dec 2023MarCom Minds, LLC is a small business marketing consulting firm owned and operated by Ashley Evdokimo and Mikaila Culverson.With a combined experience of over a decade in marketing and communications, Ashley and Mikaila pride themselves on helping small businesses capture the content they want and the leads they need.From content creation, to digital advertising - from social strategy to email database creation - from branding to SEO optimization - from new business development to business strategy - from copywriting to campaigns - MarCom Minds has you covered for all your marketing, advertising and communication needs.Email us today to see how we can help take your business to the next level: marcommindsaz@gmail.com
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Sr. Corporate Marketing & Communications ManagerYam Properties Llc Sep 2022 - Jul 2023Scottsdale, Arizona, UsPrimary focus of supporting key audiences: tenants, brokers, shoppers, community, partners, advertisers, & property teams.The Marketing Team operates as an in-house agency that produces a myriad of projects, events, sponsorships & executive materials. Working directly with the Director of Operations & the Marketing Director, the Sr. Corporate MarCom Manager oversees a portfolio of lifestyle, neighborhood & community/power centers in Arizona & implements all corporate marketing & communication initiatives. - Coordinates, creates, & deploys print & digital materials- Manages content on website(s)- Utilizes social & digital media tools on corporate-level platforms- Stays informed & adapts to newly emerging technologies- Builds & maintains tenant & broker email databases & creative eblast campaigns- Evaluates the effectiveness & value of communication vehicles used to deliver core messages to key audiences- Maintains positive relations, including frequent contact, with tenants to assist in aiding individual marketing campaigns, sales & promotions through corporate-level conduits- Establishes constructive working relationships with property teams through timely & thorough communication in order to assist all departments as necessary- Follows corporate policies & procedures for all programs while upholding and maintaining the brand strategy- Collaborates with Marketing Director to create an annual corporate marketing plan & accurately budget expenses- Assists with any event planning needs (such as West Fest & Super Bowl/NFL festivities at Westgate AZ)- Plans & executes team-building activities for YAM Properties’ employees- Other duties as needed -
Retail Marketing ManagerDansons Nov 2021 - Jul 2022Scottsdale, Arizona, UsThis dynamic role is primarily responsible for developing & executing marketing & communications strategies that effectively bring Pit Boss & Louisiana Grills to life in small-midsize retail settings & channels. A designated sales marketing graphic designer reports to this role.- Works alongside the sales leadership team to craft marketing plans to support sales goals- Spearheads all channel-specific campaign concept brainstorming, key deliverables, & analytics for campaigns- Develops channel specific MARCOM strategies- Leads print advertising strategy for B2B publications- Works w/other marketing teams/members to seek opportunities to create channel-specific deliverables- Creates channel-specific marketing plans to support new product launches- Crafts compelling collateral to assist sales team in pitching & promoting our brands- Aides in the launch of a "Dealer Marketing Portal" & creates processes for maintaining & updating- Develops processes for requesting marketing, communications & creative asset development- Leads planning, design & development of annual sales meeting(s), tradeshows, seminars, virtual conferences, & any B2B or internal sales meetings & efforts- Plans & attends tradeshows in conjunction w/event marketing team - Creates dealer marketing toolkits for channel retailer execution- Measures & continually seeks to enhance the effectiveness of our sales & marketing strategy- Works closely w/marketing managers & all marketing department leads to execute brand promotions in the channels- Identifies new & emerging marketing tools, services, a&d software to innovate & further sales & marketing strategies -
Integrated Marketing & Digital Merchandising ManagerGuns.Com Aug 2020 - Nov 2021Burnsville, Mn, Us- Oversees the E-commerce experience to increase engagement & conversion rates; drives revenue & profitability- Applies an understanding of customer needs, trends, & shopping behaviors to maximize online sales- Identifies & implements new opportunities to drive digital sales & customer engagement- Ensures optimal product placement, visibility of key items, & effective merchandising of product assortments- Works closely with manufacturers, distributors & other suppliers to find opportunities for co-op marketing & promotions- Manages campaigns & promotions calendar across the organization- Oversees measurement strategy to track the conversion performance of all inbound traffic; design test strategies & refine creative assets to optimize results- Works to optimize product positioning & presentation throughout the site, to align with active marketing campaigns & merchandising/inventory priorities- Works with Creative, Content, & Marketing to develop campaign-specific landing experiences for users & segments- Responsible for tracking, measuring & communicating online website behavior- Works with the entire organization to improve conversion rates across digital channels -
Marcom Manager, Emerging BrandsDansons Mar 2019 - Aug 2020Scottsdale, Arizona, UsConsistent, high performing Marketing & Communications Manager who leads 4 independent brands- Oversees strategic partnerships, research, branding, PR - including media strategies & relationships, packaging & design, communications & sales training- Responsible for Partnerships, opportunities within & fostering new, as well as product pitches - partners include: NASCAR, Walmart, NRA, Ace, & Folds of Honor - Creates & maintains budgets, tracks ROI & finds new ways to grow all brands- Builds & implements effective, integrated marketing & sales strategies & campaigns- Oversees copy, voice creation & implementation- Assists with dealer & manufacturer communications, product development, tradeshows & model specifications- Redirects company objectives throughout all departments to maximize the integrated marketing goals & strategies- Responsible for bringing new, innovative ideas to the table -
Marketing SpecialistDansons Apr 2018 - Mar 2019Scottsdale, Arizona, Us- Coordinates & manages multiple marketing projects- Provides a variety of marketing needs including: B2B customer support, copy creation, collateral design & creation, oversees design ideas & strategy, presentation development, & content creation & implementation- Oversees asset collection & organization- Coordinates event/tradeshow support & timelines- Structures large presentations with Walmart, NASCAR, etc. -
Lead Marketing SpecialistAr500 Armor® Dec 2017 - Mar 2018Phoenix, Arizona, Us- Provides AR500 Armor® with a variety of skills to help even out the steady demand of projects- A highly creative individual who works well in a team environment and possesses a great "can-do" attitude- Maintains professional and technical knowledge in pursuit of truth and wisdom by attending educational workshops & reviewing professional publications- Assists in analyzing marketing data & conducts market research as needed- Brainstorms & develops ideas for creative marketing campaigns & assists with outbound & inbound marketing activities - Liaises with external vendors to execute promotional events & campaigns- Handles public affairs & public relations as needed -
Commmunity Outreach CoordinatorSt. Mary'S Regional Medical Center Jun 2016 - Apr 2017Lewiston, Maine, Us- Assess community needs & develops marketing plans to inform the public of available programs- Responsible for all analytics & the assessment of customer satisfaction- Works with marketing team members to design educational materials- Works with nurses & patient's family members on testimonials & recording/marketing efforts surrounding them- Coordinates fundraising, special events & strategic partnerships- Heads B2B relations- Responsible for B2B outreach plans/programs- TEDx Talk at TEDxUNR -
Marketing Analyst/Executive Admin.Boomtown Casino Hotel Aug 2015 - Jun 2016Us- Day to day marketing tasks & promos: collateral, directing the creative team, PR, voice overs, scripts, direct mail, VO's & promotional builds & rules- Coordinates & runs events & promotions- Responsible for responding to reviews, donation requests & creating KPI reports -
Founder And PresidentBring In The Russian Aug 2013 - Sep 2015Classic cocktails are truly an art, and mixology is the name of the game. Want to change out your recipes or spice them up a bit? Want to train your staff in an art that will change the way they prepare, serve, and think about cocktails? All you need to do is Bring in the Russian. For creating and nurturing a conceptual understanding, staff training and true hand crafted and personally created cocktails, look no further. Bring in the Russian is mixology consulting to give your business and team the leading edge in customer service.
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Marketing Coordinator, Rail City CasinoAffinity Gaming, Llc Feb 2015 - Aug 2015Las Vegas, Nv, Us- Responsible for day to day marketing tasks: collateral, directing the creative team, direct mail, social media (including responding to reviews), scripts, promotional builds, rules, & KPI report creation- Coordinate on & off property promotions & events -
Team Leader/Head BartenderBravo Brio Restaurant Group Jun 2013 - Dec 2014Columbus, Oh, Us- Opens & closes the restaurant: handles accounting matters, scheduling & section set-up/break down- Responsible for liquor inventory, staff optimization, Head Trainer for Team Leaders & Bartenders- Manages banquets & events -
Lead Mixologist At The Atlantis SteakhouseAtlantis Casino Resort Spa Aug 2012 - Apr 2013Reno, Nevada, Us- Weekly cocktail creation (aids in cocktail menu development)- Lead Bartender (responsible for training & correct recipe implementation)- Responsible for cash drawer & all transactions/money handling- Responsible for guest satisfaction, wine & cocktail pairings, food knowledge - Charged with consistently delivering exceptional service, well-paired wines & perfectly crafted cocktails to affluent guests
Ashley Evdokimo Skills
Ashley Evdokimo Education Details
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University Of Nevada, RenoOrganizational Behavior -
University Of Nevada, RenoMinor In Entrepreneurship -
Dominican University New YorkMinor In Psychology
Frequently Asked Questions about Ashley Evdokimo
What company does Ashley Evdokimo work for?
Ashley Evdokimo works for Salem Media Group
What is Ashley Evdokimo's role at the current company?
Ashley Evdokimo's current role is VP Marketing and Communications.
What is Ashley Evdokimo's email address?
Ashley Evdokimo's email address is as****@****man.com
What is Ashley Evdokimo's direct phone number?
Ashley Evdokimo's direct phone number is +177581*****
What schools did Ashley Evdokimo attend?
Ashley Evdokimo attended University Of Nevada, Reno, University Of Nevada, Reno, Dominican University New York.
What are some of Ashley Evdokimo's interests?
Ashley Evdokimo has interest in Children, Politics, Education, Animal Welfare, Health.
What skills is Ashley Evdokimo known for?
Ashley Evdokimo has skills like Customer Service, Social Networking, Hospitality, Customer Satisfaction, Social Media, Marketing, Event Planning, Social Media Marketing, Time Management, Leadership, Public Speaking, Strategic Planning.
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