Main work highlights are: Launched successfully Security portfolio (CCTV, Access Control, Intrusion) in 2007, Fire Alarm families from 2010 to 2014, KNX in 2015, PICV Valves in 2016 and smart thermostats in 2017.  My launches have always been successful, because I engaged myself as sales and technical design trainer for newly appoint partners. I have extensive contact network leading building consultants in Saudia and Bahrain for product specification in upcoming projects and approval of projects under execution.  Developed network active and loyal value-added partners (VAPs). I am monitoring their performance on monthly and quarterly basis after yearly business target agreement (BTA) for revenue and product promotion.  Set criterion rules for the selection of a new VAP, based on questionnaires and evaluation forms. This also include assigning them market segment and product portfolio with minimum conflicts with other VAPs. Managing team of regional sales force in eastern, central, western region and Bahrain, setting annual targets for each market segment and for each VAP. Also, I am developing complex strategies for major projects under negotiations. Started Image building campaign, like E-News, road shows, Seminars, market promotions etc. Started and managing local training program Fire, BMS and KNX products. These training includes for design trainings for Consultants, Sales & Design for Pre-sales, sales and design staff and Testing and Commissioning trainings for project engineers for solution Partners, Operation and Maintenance training for end users and Fire and Security Basics for all. These trainings are scheduled throughout the year.  Turned most of VAPs into loyal category by bringing close HQ technical, logistic or commercial team to actual situation of competition.

I was responsible for direct sales and Business Development (technical / designs and international sourcing). I managed successful double-digit annual growth in Riyadh from 2000 to 2004 years and then started new regional office in Eastern Region to establish similar business unit, where I hired and trained new team for successful operations. My job responsibilities include: Successfully entered into new and untapped markets with share of wallet minimum 15%. Introduced new business verticals like CCTV, Access Control, Fire Alarm, BMS, Nurse Call, Master Clock and AV Systems.  Developed local support material and international product sourcing for optimum product quality and profitability. Cutting edge Designing / Modifying Low Current Systems for the site requirements with win-win for client and us. Developed Marketing Strategies operational, tactical plans based on market information and SWOT analysis.