• Develop and Execute Sales Strategies: Strategize and implement sales plans to achieve revenue targets in the food and beverage segment, considering market dynamics and competition.• Client Relationship Management: Cultivate and maintain strong relationships with existing clients in the Horeca while actively seeking opportunities for business expansion.• New Business Development: Identify and pursue new business opportunities within the food and beverage sector, including prospecting, pitching, and negotiating contracts to onboard new clients.• Product Knowledge and Training: Stay updated on Horeca Systems' product offerings and industry trends, providing product training and guidance to the sales team to enhance their understanding and sales effectiveness.• Sales Team Leadership: Lead and motivate the sales team, providing guidance, support, and performance feedback to ensure individual and collective success in meeting sales targets.• Market Analysis and Forecasting: Conduct thorough market analysis, monitor industry trends, and forecast sales projections to make informed decisions and adapt sales strategies accordingly.• Collaboration with Cross-functional Teams: Work closely with marketing, operations, and other departments to align sales efforts with overall business objectives, ensuring seamless execution and customer satisfaction.• Reporting and Analysis: Generate regular sales reports, analyze performance metrics, and provide insights to management for strategic decision-making and continuous improvement of sales processes.