• Develop and execute comprehensive growth strategies leveraging AI to enhance business outcomes and drive revenue growth.• Design and implement automated, scalable marketing workflows across channels such as email, content marketing, paid advertising, and social platforms.• Collaborate in the development and refinement of AI-enabled tools and solutions to optimize marketing and operational processes.• Analyze business performance data to uncover insights, measure campaign effectiveness, and drive decision-making.• Utilize marketing technology (MarTech), including CRM, automation, and analytics tools, to streamline operations and improve customer engagement.• Implement tracking systems to monitor key performance metrics such as CPL, CAC, and conversion rates across the marketing funnel.• Conduct A/B testing and optimize conversion rates through data-driven experimentation and iterative improvements.• Align closely with the Business Development team to refine lead hand-offs and ensure smooth integration between marketing and sales.• Provide performance reporting and actionable insights to stakeholders, along with documentation of marketing strategies and processes.• Continuously evaluate market trends and competitor analysis to identify opportunities for growth and innovation.

• Responsible for all major demand generation campaigns across 12 different countries. • Build analytics and tracking structures for all kinds of digital paid media, product marketing, and ABM marketing initiatives.• Using a data-driven approach to create retargeting, retention, and cross-sell strategies. • Work with PLG (product-led growth) motion to increase the signup, demo requests, and conversion rates across mid-top and bottom funnel• Responsible to deploy experimentations to increase funnel performance• Implement proper tracking and attribution models that translate across the entire Martech stack as well as multiple teams.• Strategize growth and monetization/ROI models.

• Work with cross-functional team to establish growth strategies to support Big Drop’s revenue goals.• Responsible to create, manage, and experiment with new user acquisition campaigns for various clients across different industries. • Responsible for performance marketing throughout different industries like real states, banks, insurances, ride-sharing, OTT platforms, IT-enabled services, food industry, E-commerce, etc. • Manage and monitor all paid media campaigns for different clients. • Analyze data to monitor revenue performance and uncover areas for improvement.• Collaborate with Analytics and IT to support our marketing team and initiatives through building and maintaining operational structure.• Solve for data passing through disengaged systems.• Create automated marketing campaigns throughout the entire customer journey/funnel by using different analytical and journey mapping tools.• Facilitate growth strategy and assist in execution across the client businesses.

• Responsible for digital lead generation & acquisition campaigns.• Responsible to manage all social media channels. (Facebook, Instagram, LinkedIn) • Agency management and digital channel integrations. • Digital hybrid project management and improvisations. • Marketing growth planning, strategy, and deployment. • Conversion optimization and development. • Marketing analytics setup and data presentations. • Marketing platform’s management and review of new technologies.

• Plan and execute all digital marketing activities. Which includes Facebook Ad Campaigns, Google Adwords, Firebase marketing database, Email Marketing, SEO, SEM, Push notifications, In-app notification campaigns, ETC.• Leading performance marketing and the digital team. Making the team efficient and hustle according to the business speed. • Market analysis and product feedback for app penetration, adoption, and development.• Using the strong analytical ability to evaluate end-to-end customer experience across multiple channels for Pathao Services. • Responsibility for planning and budgetary control of all digital marketing.• Review new technologies and keep the company at the forefront of developments in marketing communication. Like; CleverTap, Mixpanel, Appsflyer, Sendgrid, MailChimp ETC. • Responsible for customer retention and cohort analysis, collaborating with Data-Science, Product & tech teams for multiple marketing attribution channels.• Responsible for business growth team operations and growth-centric campaigns like user acquisition, supply acquisition and expansions.

• Assisting SEO campaigns with on-page and off-page optimization efforts and improve SEO ranking and sales. • Responsible for all digital marketing campaigns. • Implementing and managing the social media marketing strategy and focusing on platforms that are relevant to our client's business objectives (e.g. LinkedIn, Twitter, Facebook, Google+, YouTube, Vimeo, Slide Share, etc.) • Creating Facebook & LinkedIn Campaigns for Brand Awareness. • Working closely with various departments on all major website changes. • Implementing GTM (Google Tag Manager) for dedicated websites.• Responsible to manage various campaigns in Google AdWords.• Maintaining all blog content marketing campaigns for dedicated websites to create higher PR backlinks. • Monthly report creation and analysis (Google Analytics, Google AdWords, Search Console, Facebook analytics, ETC.)

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.