Ashley Hanson Email & Phone Number

Us

Seattle, Washington, Us

Active member of RevOps Co-Op: a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. Join me and become a leader in all go-to-market operations - from marketing to customer success and everything in between. All are welcome! 🚀

Providing freelance product management, project management, GTM strategy, content and demand marketing analysis, and outsourced development management services to help early-stage startups and SMBs build and grow next-generation SaaS platforms.

San Francisco, Ca, Us

Lead a comprehensive digital strategy, along with website optimization, Sales/SDR enablement, ABM tooling, and paid channel management. Collaborate with sales, content, and events to ignite digital engagement with core prospects and drive pipeline. Manage web development and SEM agency and guide creative development to shepard a consistent digital brand presence.

San Francisco, Ca, Us

New York, Ny, Us

Everett, Wa, Us

Everett, Wa, Us

San Francisco, Ca, Us

CHALLENGE: Personally recruited to assist female-owned small business as the digital marketing lead to develop a robust demand generation strategy including SEO, SEM, paid and organic social, affiliate and email marketing. With over 3 years consulting with some strong female business owners, I used a hands-on approach to closely identify revenue-based priorities, collaborate on brand missions, spearhead marketing initiatives, analyze data, facilitate improvements, create fun and engaging content, and deliver impactful results. With hard work and deep expertise, we celebrated her first-ever profitable year because of goal setting and a data-driven methodology. Some highlights include:• Increased traffic by 38% within 60 days by leveraging SEO best practice, optimizing website with easy to understand CTAs, improved imagery, and posting industry-relevant blog topics.• Supported and nurtured 60-day micro-influencer campaign to drive brand presence, build relationships, and trust; increased followers by 50% with an 80% engagement rate.• Instituted inbound marketing strategy using email, content, and pop-ups; increased subscriber base by three fold within 3 months [100% organic], with an average 3.5% sign up conversion rate.• Managed all email marketing campaigns; integrated Mailchimp with an average 28% open rate and 4% CTR.• Strategized Phase II with owner including content for new packaging, influencer campaigns, email marketing, and content.

Launched e-commerce portal and developed a ‘bigger picture’ growth strategy including brand design and voice, lifecycle marketing and email nurturing, performance and paid campaigns, partnerships and influencer marketing, content, social strategy, and SEO to drive consumer brand recognition and loyalty.

Ca, San Anselmo, Us

CHALLENGE: Recruited by co-founder to help define brand presence by means of social strategy, email campaigns, and website optimization. • Spearheaded social media presence, increasing yearly followers by 70-250% with minimal paid marketing, and delivering 8.7% yearly ecommerce conversion rate via social channels.• Launched blog platform with 1 new post each month, utilizing SEO best practices and understanding target market’s lifestyle and interests, and accounting for 5% of unique visitors by year-end.• Initiated Mailchimp campaign strategy, leading to consistent subscriber growth of 25% a year, with an average 18% open rate.• Collaborated with SMACKmedia [PR team] to deliver social campaigns that leveraged paid media to grow inbound marketing, brand awareness, and sales; delivered pertinent analytics to prove ROI.• Oversaw engineering initiative to optimize ecommerce portal; wrote PRD, managed offsite engineering team, QA’d deliverables, and launched on time for a major PR milestone [Dr. Oz], doubling conversion rate and leading to a $40K increase in sales.• Delivered flexible Social Media calendar based on demographics, industry content, post metrics, current events, and business goals; opened a clear channel of communication using Basecamp.• Instituted customer management tool Gorgias; trained 2 personnel, performed application integration to hook into messaging platforms, and created ‘macro’ responses to ensure consistent, brand voice.• Compiled quarterly management and yearly board reports using Google Analytics to enable business to thoroughly review, discuss, and if needed, revise strategies.

"I'd rather regret the things I have done than the things I haven't done." I took a chance at a life-long passion, cashed in my 401K, rented out my house, moved to San Francisco, and enrolled in culinary school. For 7 days a week over 3 years, I worked on the line, managed inventory, developed menus, and trained staff for a myriad of food and bev businesses including food trucks and carts, private and high-end catering, farm-to-table restaurants, and a neighborhood grille.My time spent in a professional kitchen has provided the grit needed to excel in the business world. A deliverable was due daily. Every night was an opportunity to speak to and influence your customer journey. Everyday was an operational juggle: did anyone call in sick? Are our tools working? What excess do we have and what special can we create from this that is in line with our style and customer need? What is our food inventory and what do we need to order this week? What can wait until next week? What is our food cost % and can we reduce this to increase profit margin without sacrificing quality? I loved family meal. I loved the camaraderie. I loved the energy. I loved that time in my life. I still love restaurants. And I definitely still love talking and geeking out over anything related to food.

CHALLENGE: Implement standard best practices to increase profit margin, reform kitchen environment, and refresh menu within a 4-month contract time frame.• Instituted new methods of ordering, processing, storing, and cooking that helped improved bottom line by lowering food cost by 3.2%; created document to track food cost for most popular menu items, daily specials, and overall monthly ordering for ownership.• Executed the annual ‘porkapolooza’ menu based on a 4-course all-pork meal, using seasonal ingredients that were in budget, within the restaurant’s theme yet exciting and fresh, and cooked using tools and staff available on the line. • Recruited, trained, and cooked alongside new hires; created job requisitions, interviewed, and trained in quality expectations, sanitation standards, and cooking stations.• Worked with five different vendors to ensure all products were ordered and delivered on time while analyzing vendor food quality and cost so the best market value was received. • Standardized recipes and organized new recipe booklet for product consistency, while creating daily pasta, fish, brunch, dessert, and meat specials. • Implemented new policies on organization, FIFO, storage, and food handling to pass various restaurant inspections.

Phoenix, Az, Us

CHALLENGE: Work with multiple product owners located in 3 different cities to successfully launch website initiatives on time and within budget. • Maintained project schedules and master project list for all front end website development initiatives, simultaneously managing over 10 initiatives with more than a 10 member team and 4 product owners.• Coordinated teams and executive meetings to ensure timely and successful product launches and documented entire project life cycle from ‘womb to tomb’, accounting for all phases (planning, design, development, launch, and post launch).• Hosted team ‘retrospectives’ for effective team collaboration and positive communication, including analyzing sprint metrics and presenting to team so as to improve performance and increase work efficiency.• Responsible for communicating the website’s work/sprint and release schedule across the business during sprint planning and post launch including: sprint duration, resource capacity, work tasks, release items, success metrics, team velocity, and daily ‘burn down’. • SCRUM certified; learning and successfully implementing methodology for front-end Engineering team projects.• Assisted with Quality Assurance testing during new product, design, and functionality launches. • Acted as the ‘communication’ bridge for the business and engineering team to certify that information was kept up the date and never lost; maintained Wiki and SharePoint sites with accurate status and project information to guarantee open knowledge across the affected groups. • Synchronously held the office manager, Human Resource liaison, executive assistant to VP of Engineering, and project coordinator roles while performing my duties to 100% of my abilities before being promoted to Project Manager. • Learned a new system, JIRA (online bug and requirement tracking system), and became an Administrator for the office, creating documentation for best practices and UI customizations.

Us

• Attended meetings in the SVP’s absence; speaking for the executive; and detailing agenda and discussions for a cohesive and accurate post-meeting review.• Researched and drafted documents and correspondence. Collected and analyzed data to summarize and present.• Completed various HR, clerical, administrative, project, and office management tasks.• Maintained SVP’s schedule and coordinated all meetings & travel.• Acted as 'face of office' by welcoming guests and business executives, in person or on the telephone; answering and/or directing inquiries.• Assisted with engineering and marketing hires by posting job recs, filtering applicants, and coordinating interviews between 3 team leads.

• ISO trained, OSHA trained, and HIPAA certified• Responsible for front office and reception at a government contracting and professional medical corporation. • Oversaw relocation of facilities of 15 people and 4 departments.• Managed facilities and performed daily tasks including: answering phones, responding to various e-mail, maintaining company calendars, ordering office and kitchen supplies, and preparing shipping/mailing material as well as delivering mail to each department.• Acted as Sales and Marketing Representative liaison for VRMC systems and clinics; prioritized inquiries by keeping detailed documentation of each request and acting as liaison for outside parties; scheduled telecoms both internationally and nationally, as well as meetings internally; maintained records of media contacts and developed relationships with numerous psychologists, clinics, and production companies across the United States and Globe.• Partnered with therapists by preparing charts, scheduling patients, assembling assignments and papers, and assisting with various tasks and needs; managed patient fees report and charge control for each month so proper reimbursement and insurance charges were made• Assisted Accounting department with various administrative/ financial tasks including: filing, submitting time sheets, finding travel arrangements, preparing travel and expense reports, and managing account relations with various vendors.

Ba, Psychology

Associate'S Degree, Culinary Art & Hospitality