Ashley Gardiner Email and Phone Number
As an accomplished senior strategic communications and media adviser, I have extensive experience managing media relations, responding to queries, and understanding/anticipating diverse viewpoints and agendas. I have provided high level strategic advice, government relations, and corporate communications management, as well as managing issues with public and political sensitivity in both public and private sector organisations.My diverse career history includes 13 years as a journalist for News Corp Australia, and senior media advisory, and head of communications roles for government (including Health, Education, Premier’s Office). I work consistently under tight time pressures while juggling multiple competing priorities; and regularly provide first line of contact with government and other key stakeholders (internal and external). AREAS OF EXPERTISE:✦ Two decades in government, media and industry - senior media and communications roles including media advisor to Premiers of NSW and Victoria✦ Experienced journalist with a deep understanding of how to work with media✦ Government relations and corporate communications management✦ Existing relationships and networks with mainstream, political and other Australian media, government and private sector stakeholders✦ Complex communications strategy and media management✦ Ability to create and leverage opportunities to publicly progress significant policy, legislative and regulatory change✦ Media issues/crisis management - effective defence against sustained negative campaigns✦ Reputation management for large organisations with contentious or politically sensitive issues✦ Advocacy for favourable political policy positions, aligning Government policy with business goals ✦ Strong stakeholder relations and management, engagement, influencing and relationship building skills amid sensitive issuesKNOWN AND RESPECTED FOR:● Delivering communications within complex, contentious and politically sensitive environments – and where there is high media scrutiny● Working under pressure and making appropriate decisions in political environments● Leading and working with senior executives as a trusted advisor● Developing highly effective relationships across a wide range of stakeholders, both internal and external● Plain English writing of media releases, statements, speeches, social media, correspondence, web content, video scripts, paid advertising content to suit broad audience needs
Federal Chamber Of Automotive Industries
View- Website:
- fcai.com.au
- Employees:
- 9
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Media And Communications ManagerFederal Chamber Of Automotive IndustriesMelbourne, Vic, Au -
Director, Media & CommunicationAustralian Chamber Of Commerce & Industry (Acci) Mar 2022 - Aug 2024Canberra, Australian Capital Territory, Australia -
Media And Advocacy ManagerKangan Institute Jun 2021 - Jan 2022Melbourne -
Corporate Affairs (Government) Manager, Lion Dairy And DrinksLion Sep 2020 - Apr 2021MelbourneProvided strategic communications advice and counsel to support the strategic imperatives of the business, both programmed activity and reactive, including policy analysis and development, and led the government engagement agenda.The sale of Lion Dairy and Drinks to Bega Cheese Limited was completed in January 2021.The role included:► Development and implementation of business communications strategies, plans and processes to support delivery of the overarching business strategy, particularly the critical must-win priorities of the business.► Development, implementation, measurement and advice on best practice business communications to uphold and enhance employee engagement, and corporate and brand reputation.► Development and driving the Government Relations strategy of the business to ensure an enduring social licence to operate.► Leading external engagement opportunities with government, regulators and industry to enhance reputation and ensure a position on key regulatory issues to drive objectives of the business.► Ongoing policy development, in line with global and national research, including preparation of content for submissions, business positions and ensuring timely maintenance of review and update.► Establishing and maintaining strong working relationships with core federal and state government stakeholders, including Members of Parliament, departmental representatives and advisers.► Oversight of marketing activities to maintain best-practice reputation protection of brands and the business as a whole. -
Senior Media Adviser, Office Of The PremierDepartment Of Premier And Cabinet (Nsw) Jan 2019 - Jan 2020SydneyWorked as a senior member of the Premier Gladys Berejiklian’s Office, acting in the role of media director when required, and overseeing media issues across the Health, Justice and Transport portfolios. I was a member of the 2019 election headquarters media team; and worked closely with the Premier during the devastating 2019-20 NSW bushfire season.Role included:► Media/communications strategy, planning and execution for the state of NSW► Proactive media strategy► Communications strategy, planning and execution for major legislative reform► Media event management and other tactical initiatives► Media relations ► Major media and other contentious communications issues management► Media enquiry management and interview requests - radio and television► Briefing the Premier ahead of media events and other key issues► Reporting directly to the Premier on current media inquiries in a highly confidential environment► Stakeholder relations and collaboration - policy, parliamentary and strategy advisers, Ministers, and other departmental officials► Reputation management -
Head Of Communications, Minister For Lands And Forestry, And Minister For RacingDepartment Of Premier And Cabinet (Nsw) Jan 2017 - Jan 2019SydneyIn this role, I managed communications and media relations for the Minister responsible for administration of all Crown land across NSW, regulation of the forestry industry, and overseeing a major State-owned enterprise, Forestry Corporation of NSW. The Minister’s responsibilities also included regulation of the racing industry, and regulation of the liquor, hospitality, and gaming industries. Key contentious issues included the rescinding of a ban on greyhound racing in NSW and the rollback of lockout laws in Sydney.Role included:► Communications strategy, planning and execution for major legislative reform► Media relations ► Proactive media outreach► Media enquiry management► Major media and other contentious communications issues management► Company reputation management► Stakeholder relations - with important internal and external sector contacts► Media management for key government initiatives regarding liquor and gaming regulation -
Head Of Communications, Minister For Local GovernmentDepartment Of Premier And Cabinet (Nsw) Oct 2015 - Feb 2017SydneyManaged media and strategy for key government reform initiatives and milestone announcements in local government including parliamentary strategy, pre-Question Time briefings and speech writing for the NSW Minister for Local Government. Had responsibilities across all local government areas and related legislation in NSW, the most primary being the Local Government Act 1993. At the time, the Minister was leading a key NSW Government reform initiative to reduce the number of councils through mergers.Role included:► Strategic media advice to the Minister - across metropolitan, regional, and statewide markets► Media advisory and support services to backbench MPs on portfolio issues► Communications strategy and execution for wide scale reform following council mergers and other restructures mandated by the Premier► Media relations► Major media and other contentious communications issues management - to counter negative media campaigning► Change management and media relations reform -
Head Of Media And CommunicationsInfrastructure Partnerships Australia Mar 2015 - Sep 2015SydneyTasked with lifting the media profile of Australia’s peak infrastructure organisation - an independent think tank and executive member network and industry body spanning the public and private sectors. I was successful in lifting the organisation’s media profile and increasing the overall volume of media hits. I achieved live TV coverage of key presentations from the premier annual conference by packaging content in a media-friendly format and leveraging existing journalist networks. Role included:► Communications strategy and execution – including writing and distributing weekly newsletter, speeches for the CEO and media statements► Speech writing for CEO► Media relations - with key journalists in a crowded marketplace of interest groups► Proactive media outreach► Media enquiry management► Major media and other contentious communications issues management► Stakeholder relations - with important sector contacts► Event management of annual conference► Social media - strategy and content development for Twitter, Facebook, and LinkedIn -
Senior Media Adviser, Minister For Health And AgeingDepartment Of Premier And Cabinet (Vic) May 2013 - Nov 2014MelbourneAdvised the Minister for Health within one of the most demanding portfolios in Government, dealing with high volumes of media inquiries regarding all hospitals, health services, ambulance services and medical research. I effectively dealt with major issues, including the ambulance Enterprise Bargaining Agreement process, public hospital operational issues and support for the Minister as host of the 2014 International AIDS Conference.Role included:► Government relations ► Media relations► Media enquiry management► Major media and other contentious communications issues management► Crisis management► Ensuring patently false claims were not published by various media outlets► Government and Department of Health reputation management► Stakeholder relations► Event management – for media and other stakeholders► Accompanying the minister to events -
Media Adviser, Minister For Education And Minister For Higher Education And SkillsDepartment Of Premier And Cabinet (Vic) Oct 2012 - May 2013MelbourneWorked across two ministerial offices in the education portfolio, a demanding role requiring familiarity with issues and legislation concerning school operations, curriculum development, higher education, and vocational training across schools, TAFE, and the state's public universities and training providers.Role included:► Government relations ► Media relations ► Major media and other contentious communications issues management► Government reputation► Enterprise bargaining process management ► Gonski school funding negotiations with the Commonwealth Government► Controversial communications management related to controversial reform in education -
JournalistNews Corp Australia Jan 1999 - Oct 2012MelbourneWorked as a news reporter for the Herald Sun, Australia's largest-selling daily newspaper based in Melbourne, Australia.Role Highlights:► Reported on breaking news and other investigations► Wrote articles - opinion writing, Freedom of Information research and live blogging► Worked in the police rounds and courts► Used social media to promote newspaper coverage and gather new sources of information► Transport reporter► Politics reporter – including a period jointly heading the bureau► Invited to appear on radio and television to promote the newspaper► Stakeholder engagement with a strong network of contacts developed across Victorian political and transport spheres
Ashley Gardiner Skills
Ashley Gardiner Education Details
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Master Of Public Policy -
Digital Communication Strategy -
Public Policy -
Journalism
Frequently Asked Questions about Ashley Gardiner
What company does Ashley Gardiner work for?
Ashley Gardiner works for Federal Chamber Of Automotive Industries
What is Ashley Gardiner's role at the current company?
Ashley Gardiner's current role is Media And Communications Manager.
What schools did Ashley Gardiner attend?
Ashley Gardiner attended University Of Canberra, Rmit University, University Of Canberra, Rmit University.
What skills is Ashley Gardiner known for?
Ashley Gardiner has skills like Media Relations, Journalism, Strategic Communications, Press Releases, Crisis Management, Speech Writing, Online Journalism, Social Media, Copywriting, Managing Media Relations, Political Communication, Communication.
Who are Ashley Gardiner's colleagues?
Ashley Gardiner's colleagues are Ashley Sanders.
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Ashley Gardiner
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