Responsible for:- Continuing duties as Chief Marketing Officer with a bias toward strategic efforts, repeatable processes, and key metrics built upon consumer insights- Elevating the patient experience by managing Call Center team to high standards and enforcing accountability- Leading Recruiting and supporting retention efforts to develop, motivate, and retain high potential talent

Recruited by CEO and Board of Directors to architect and implement processes for scalable growth in healthcareResponsible for:- Successfully serving as a strategic business partner to the CEO, providing high-level support and guidance in driving overall business objectives, including close partnership with clinical operations- Developing and executing comprehensive communications strategies which foster transparency and alignment across the organization; Establishing UDP as a premier employer in Chicagoland- Building company’s brands and integrated marketing approach to attract new patients, retain existing patients, and increase LTV.- Overseeing brand, creative, and performance marketing which includes content development, demand generation, social, sponsorships & activations, reputation management, PR and corporate communications.- Partnering with IT, to implement technology solutions to streamline the consumer experience, build efficient customer funnels, and optimize marketing channels.

The idea to form Groundwork Endurance came from a fiery desire to be involved and engaged in the running community in a capacity that is undeniably fulfilling. The company still proudly owns and operates the iconic Carlsbad 5000. Since the inaugural race in 1986, the World’s Fastest 5K has been more than just a catchy tagline – Carlsbad 5000 has served as a proving ground for Olympians and amateurs alike. The race is home to some of the fastest road 5k times ever run, including the course record of 12:59.5 by Sammy Kipketer, and has seen numerous World Records, US Records, and National records set throughout its iconic history.https://carlsbad5000.com

After a few new adventures and many years away, I found my way back to Targetbase to lead and contribute to the strategic marketing direction for our clients. By deeply understanding company objectives, data-driven customer insights, and competitive assessments, my role focused on consumer-centric marketing strategies, the design and sale of innovative solutions for clients, and collaborating with a multifunctional team to provide them the knowledge and enablement to ensure all delivery fulfilled the brand strategy.My return to Targetbase was short but the days were full and the contributions were high. An unexpected opportunity for career growth made for a bittersweet decision to take the leap away.

TSG (now, Xplor) is a global provider of software and payments solutions for the health & fitness and childcare industries. I was responsible for cultivating a unified-brand mindset companywide and driving strategic marketing opportunities across the organization. I left the company after supporting the successful early exit of the previous Private Equity owners who recruited me to join in 2018. My position sat within the Global Marketing team and reported to Group Chief Marketing Officer. The Global Marketing function is responsible for US, UK, Europe, AU, NZ, and Japan marketing.✔️ Introduced endorsed-brand strategy and implement global brand policies and best practices✔️ Led competitive analyses by region, interviewed functional leadership, crafted go-to-market, strategies, and led engagement efforts for global marketing initiatives✔️ Created and advocated recommendations to further develop digital marketing programs with emphasis on demand/lead generation which produced early results of a 200% increase of MQLs in a primary green field market✔️ Developed digital presence across all channels including a complex, multi-region, multi-language, global website implementation along with creation of a content marketing library and strategy for ongoing storytelling✔️ Crafted and implemented a first-in-corporate-history unified strategic plan and supporting documentation

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. I was retained in the wake of the acquisition of Competitor Group. Success in this role was measured by growth in first-time athletes, retention of existing athletes and lift in event registrations for Rock ‘n’ Roll Marathon Series and IRONMAN triathlons. ✔️ Established brand pillars with strategic positioning and developed a roadmap for creative services and operations in order to refresh the brand identity and product delivery✔️ Worked with the team to develop new marketing campaigns to spread brand awareness, renew sponsor and partner confidence, and better-position the brand for future growth✔️ Fostered relationships with multi-sport coaches and professional athletes, as well as community management of the most loyal customers––Competitor Group was acquired by IRONMAN in June 2017––Competitor Group, Inc. (CGI) was the active lifestyle industry’s leading media and event entertainment company. CGI owned and operated 36 events around the world, including the flagship Rock ‘n’ Roll Marathon Series. Before acquisition I led digital marketing strategies and teams, including paid media, SEO, email marketing, social and content. ✔️ Directed digital marketing agency efforts to support the global brand marketing✔️ Improved ROI (200-400% ROAS) through enhancements to the digital marketing strategy by working collaboratively with functional leaders to analyze existing efforts and institute continuous recommendations to the plan✔️ Developed business requirements and managed the successful launch and integration of company’s first CRM✔️ Empowered community team responsible for brand ambassador program, including application and selection process, content planning, and partner integration

Targetbase is a data-driven, strategic communications agency that provides marketing technology, business intelligence, analytics and creative services to its clients. In addition to core marketing programs and strategies, throughout my time at Targetbase, I was responsible for maintaining and improving client relationships, leadership of teams, and management of both internal and external resources. ✔️ Served as the conduit between the agency and the agency’s cornerstone clients ✔️ Optimized CRM-enabled campaigns for relationship, sales and service direct marketing strategies for American Honda Motor Co. which improved brand advocacy, grew purchase intention 10%, and delivered 36% growth in sales with an 8% increase in loyalty✔️ Project execution from concept to delivery including scope definition, project planning, budget management, creative development, and QA

The Ward Group is a media planning and buying agency with speciality in TV, radio, print, outdoor, and out of home media. During my time here I excelled at managing expectations of clients and enjoyed face-to-face time with our wonderful clients. ✔️ Tasked by the VP of Media Services to develop and implement marketing media plans✔️ Built strategy for media placements, coordinated with partner agencies to traffic creative, and managed advertising placements