A member of the VIC/TAS Leadership Team, I was accountable for the brand and marketing performance of Westpac Group’s Consumer portfolio in Victoria and Tasmania. I had responsibility for budget management and owned all creative, media and activation agency relationships in addition to managing key sponsorship properties and the Bank of Melbourne Foundation.

A member of the Bank of Melbourne Executive Team, I was accountable for all brand and marketing activity to drive performance of the Bank of Melbourne business Led the successful launch of a new brand platform in April 2019 which has performed significantly above industry norms and resulted in the strongest customer acquisition in the bank’s history. Responsible for managing the Bank of Melbourne Foundation which has donated $3.6M to the local community since it launched in 2013. Show more A member of the Bank of Melbourne Executive Team, I was accountable for all brand and marketing activity to drive performance of the Bank of Melbourne business Led the successful launch of a new brand platform in April 2019 which has performed significantly above industry norms and resulted in the strongest customer acquisition in the bank’s history. Responsible for managing the Bank of Melbourne Foundation which has donated $3.6M to the local community since it launched in 2013. Show less

Responsible for the end to end development of differentiated, market leading propositions for youth (0-17) and millennials (18-35) to achieve strong customer growth and advocacy across all of the Westpac Group Consumer Bank brands.

Selected to be part of the Young Global Shapers Sydney Hub. An initiative of the World Economic Forum, the Global Shapers Community is a network of hubs developed and led by young people who are exceptional in their potential, their achievements and their drive to make a contribution to their communities.http://www.globalshapers.org

Responsible for running the CEO’s office including management of the strategic planning cycle, governance and staff engagement.

Responsible for developing and embedding strategy and fostering a culture of innovation across St.George, Bank of Melbourne and BankSA.

L.E.K. is a top tier strategy consulting firm and one of the world's leading commercial due diligence advisors.Majority of time was spent developing strategies with a growth or business improvement focus, for both public and private sector clients.Undertook projects in L.E.K.'s Sydney, Melbourne, Paris, New York and London offices, with significant exposure to the aviation, media / advertising, building products and financial services industries.Responsibilities as a… Show more L.E.K. is a top tier strategy consulting firm and one of the world's leading commercial due diligence advisors.Majority of time was spent developing strategies with a growth or business improvement focus, for both public and private sector clients.Undertook projects in L.E.K.'s Sydney, Melbourne, Paris, New York and London offices, with significant exposure to the aviation, media / advertising, building products and financial services industries.Responsibilities as a Consultant included: - Having the primary responsibility for understanding and analysing the client's strategic issue - Managing the work of Associates - Leading research workstreams on markets, competitors and customers - Performing rigorous strategic and financial analyses to pinpoint appropriate, practical recommendations for clients - Collaborating with team members to derive trends, conclusions and recommendations based on the data and analyses - Transforming information into key findings for presentation both internally to managers / partners and externally to senior management, corporate boards and investment committees Show less