* Develop and execute multi-channel performance marketing strategies to optimize ROI.* Drive sales through targeted campaigns to meet or exceed revenue goals.* Coordinate with creative team to ensure all ad creatives are consistent with brand identity and messaging.* Utilize user feedback and analytics to inform landing page improvements.* Oversee and guide SEO team in strategies to boost search engine rankings and organic traffic.* Monitor ad spend and performance to ensure cost-effectiveness and adjust as needed.* Plan online marketing budget based on channel effectiveness, audience reach, and campaign goals.

• Develop customized, data-driven marketing strategies.• Run and optimize ads across major platforms.• Perform audits, improve on-page SEO, and build backlinks.• Design and oversee content strategies for engagement.• Craft and optimize lead-nurturing email campaigns.• Track KPIs and deliver insights for improvements.• Advise clients and hold regular updates.• Conduct competitor and trend analysis.

* Plan and execute performance marketing campaigns across omni-channel to get maximum conversion value while maintaining profitable ROAS. * Develop strategies for managing and responding to negative brand experiences online.* Ensure that all digital content and communications are in line with the brand’s identity, values, and guidelines.* Manage the budget for marketing initiatives, ensuring cost-effective strategies and maximum ROI.* Work closely with other departments, including product development, and customer service, to ensure brand consistency and effectiveness in all digital communications.* Oversee social media strategies, including content creation, community management, and influencer marketing to grow and engage the audience.* Close correspondence with the dispatch team to ensure seamless transition from order fulfillment to shipping, monitor shipment progress, and resolve any issues that arise, ensuring timely delivery to customers.* Analyze sales trends and forecast future demand to manage inventory levels effectively, ensuring optimal stock availability across sales channels.

• Developed and executed targeted email campaigns, monitored performance, and optimized strategies to improve engagement and conversions.• Supervised the SEO team, ensuring alignment with marketing goals, and monitored key performance metrics to drive organic growth.• Managed social media channels, created and curated content that engaged the audience and aligned with brand messaging.• Oversaw the creative team, ensuring that all content produced was consistent with brand guidelines and marketing objectives.• Strategised and managed paid advertising campaigns across Meta and Google, optimizing for ROI and effectively reaching targeted audiences.• Correspondence with the CSR team to ensure leads generated from marketing campaigns were effectively followed up and converted.• Coordinated with the development team to ensure applications were functioning correctly and error-free.• Managed the WordPress site, ensuring landing pages were optimized for user experience and conversions.