Ashhar Naeem Email & Phone Number

• Led the implementation of processes and applications that increased on-floor employees’ efficiency. The implemented applications cut down certain activity times by at least 2 hours, improving customer experiences and increasing NPS score by 10%.• Successfully coordinated the shift of Metro’s Data Warehouses to the Google Cloud Platform, managing the UAT and post go-live support, ensuring critical issues being resolved within a day’s time.• Led the switchover of current large format invoicing to shorter thermal invoices along with a customer accessible digital database, reducing printing costs significantly.• Consolidated all active projects and implemented tracking mechanisms via dashboards, including Kanban and more.• Collaborated with Global HQ and local leadership to define project scopes, budgets, required resources and schedules.• Ensured that all projects were completed on time and within scope by arranging resources and scheduling activities.• Communicated project plans, developments, and updates throughout the organisation.

Lahore, Punjab, Pakistan

• Developed and implemented marketing strategy for offline communication to drive traffic to physical stores, based on previous performance data gauged through a regression model. The resulting strategy reduced marketing expenses by over 30%.• Planned and executed over 20 national campaigns, with 6 major ones utilizing a variety of media mix over digital and offline.• Implemented SOPs for store promotions management, automating tasks, which cut down data and pricing errors by over 95%.• Implemented processes for organized data gathering and campaign tracking against spends – making data easily available for further analysis.• Managed external agencies and an internal team of designers and photographer for campaign management, development of content artworks and performance tracking.• Coordinated various campaigns, working alongside multiple departments, including product and store operations teams, while managing a national annual budget of over PKR 100 million. The budget oversight included initial forecasts and reporting on variances.

Lahore, Punjab, Pakistan

A personal side venture where I use my experience in marketing, design and photography to work with small businesses, startups and individuals.

Lahore

• Increased NDURE’s brand awareness by up to 75% in 2 months at launch through targeted digital advertising and communications.• Planned and executed over 10 digital social campaigns, including external PR content by influencers.• Developed and implemented digital social communication strategies for Servis, Shoe Planet and NDURE, increasing engagements up to 12% for PR content and 3% for organic.• Oversaw an annual budget of over PKR 6 million, including forecasts, planning, and reporting.• Managed multiple agencies for media planning, OOH, design, PR, and content management.• Took on additional roles to develop internal communications, including the development of a corporate website, and external collateral development for trade partners, which saw an expense reduction of around 17%.

Islamabad, Pakistan

• Developed and executed all local BTL campaigns, including email marketing, targeting travel agents and trade partners to increase their engagement with the airline.• Managed a local budget of over PKR 5 million for local campaign executions and communications. • Oversaw the digital communication and targeting for 6 global campaigns being executed in Pakistan that eventually had an ROI of over 600%.• Developed and implemented target audience personas for Pakistan.• Functioned as the spokesperson for all local media outlets through a PR Agency.

Lahore

• Managed the online communication for two brands, Servis and Shoe Planet, briefing agencies for content creation and their posting schedules.• Oversaw the community management on the online channels.• Implemented a strategy of targeted online communication instead of open-ended promotions.• Developed all BTL communications for trade partners.

Lahore, Pakistan

• Developed a brand launch strategy for a sports line-up.• Redesigned trade marketing collateral to uplift the brand’s perception and cut costs.

Lahore

• Programmed, developed, and implemented a SharePoint Helpdesk ticketing system and dashboard portal for HR and Admin services.