• Directly responsible for all Marketing and PR activities, including conception, planning, and execution, for Nassau-based franchises of Burger King, Pizza Hut, Dunkin’, and Quiznos, as well as an independent full-service restaurant, Anthony’s Paradise Island. • Responsible for annual marketing and sponsorship budgets for 5 distinct brands.• Managed multiple Creative Agencies and Freelance Designers to create visual and digital collateral, radio ads, and television ads for a variety of promotional campaigns.• Responsible for full digital strategy across relevant brands, including social media, website development, and e-commerce initiatives.• Conceptualised and spearheaded development of an app-based customer loyalty program, which generated incremental revenue through increased customer purchase frequency, spend, and brand engagement.• Served as the principal spokesperson for the Group.• Direct report to Chairman & CEO.

• Liaised between clients and agency, serving as primary point of communication between agency staff and client teams, to co-ordinate advertising and marketing initiatives for clients.• Worked closely with outside product and printing vendors to provide marketing collateral to clients.• Managed both administrative and creative campaign work for a number of individual clients to ensure on-time and on-budget completion to clients’ satisfaction.• Conducted focus groups and other market research, gleaning insights into consumer behavior and preferences to ensure accurate targeting of campaigns and marketing activities.• Responsible for portfolio expansion through securing of additional clients.

• Produced and prepared press statements and releases for a variety of brands, companies and corporations, public figures, non-profits, and events, as well as handling crisis management when necessary.• Distributed releases to local print, radio, television and digital media houses, and ensured publication.• Arranged media events for product launches, promotional giveaways and non-profit initiatives.• Prepared commemorative event books, written elements of annual financial reports, and other corporate publications.• Researched and wrote a variety of magazine articles for Air Currents magazine, the in-flight magazine of Continental Connection (regional subsidiary of Continental Airlines at the time).

Headlined team of staff photographers and photographed various news and public-interest events for Mount Allison University's student newspaper.