April Shibley Email & Phone Number

Providence, Rhode Island

New York, New York

• Creating awareness and trial for collection of products included in the emerging brands portfolio (barkTHINS, KRAVE Jerky, Skinny Pop, Paqui) through strategic local events & retail outlets; activating sampling events.
• Working with sales team and key retailers to drive brand awareness and trial at store level
• Recruiting, training, and managing a full team of Brand Ambassadors, including overseeing manpower budget, scheduling day to day activations, timesheet and expense approvals, etc.
• Managing and allocating local market budget with focus on Brand Ambassador hour tracking, local event budget, in-kind trade agreements, product orders, etc.
• Developing effective and breakthrough local marketing initiatives that help create and increase brand awareness and help drive sales back to retail
• Meeting measurable and specific monthly objectives for all sampling activities across the New York market

Greater New York City Area

New York, NY

• New York's NASH FM 94.7, 95.5 PLJ, 77 WABC, and Radio 103.9
• Event management and marketing: build and execute custom station events and artist experiences by managing department budgets and event P&Ls, coordinating hospitality, securing vendors and venues, running artist Meet &.
• Project management: leading on-air and digital marketing strategies geared towards the unique audience and goals of four radio stations as well as multi-platform cluster initiatives, including organizing all stages of.
• Liaise between various contacts including label representatives and department managers to develop marketing campaigns, performances, studio visits, hospitality, and listener experiences
• Manage promotional inventory and event calendars
• Collaborate with all departments to build custom Sales pitches, promotional plans, and on-site event activations

New York, New York

New York, NY

New York, NY