Digital & Social Brand Strategy: Formulated strategic plans for digital and social media channels to enhance brand presence and engagement.Website Conceptualization & Development: Led the conceptualization and development of websites to optimize user experience and achieve business objectives.Community Management: Orchestrated community engagement activities, including social media campaigns, to foster brand loyalty and advocacy.Online Reputation Management (ORM): Implemented strategies to monitor and enhance the online reputation of clients across various platforms.Influencer Marketing: Devised and executed influencer marketing campaigns to amplify brand reach and impact.Organic & Paid Media Campaigns: Executed comprehensive campaigns across major social and digital platforms to drive both organic and paid traffic.Contest & Campaign Management: Managed end-to-end processes for contests and campaigns, ensuring seamless execution and measurable results.Client Servicing: Nurtured relationships with new and existing clients, providing exceptional service to foster loyalty and generate repeat business.Business Development Pitches: Led multiple successful pitches to secure new clients and expand business opportunities across diverse industries.Vendor Management: Coordinated with third-party vendors to integrate services seamlessly into campaigns, ensuring timely and effective execution.

• Research and prepare client presentations, reports and conduct in-person client meetings• Research on industry & competitor trends to apply best practices to client portfolio• Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising. Email Marketing etc• Managed relationships between multiple parties including agencies, clients, and internal contacts to drive campaign strategy & development• Identify growth opportunities from the client portfolio and drive revenue• Research & keep current on emerging online trends and best practices within digital marketing industry

The key role in the successful planning and implementation of multi-channel marketing strategies for client brands.• Will help create innovative ideas that tie web, mobile, email, and search social and traditional advertising together to provide solutions based on consumer insight and data. • Raises the rankings of websites in search engines without the use of paid listings.• Develops keyword and linking strategies to improve website search results.• Boosts rankings by making revisions to website structure and copy. • Analyzes and reports on results of SEO campaigns • Develops and maintains a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products. • Leads the development of organization-wide social media management standards, policies and rules of engagement for social media. • Defines key performance indicators and implements enterprise level measurement, analytics, and reporting methods to gauge success.

Worked as a part of Client servicing and operation team in handling of retail branding, corporate and commercial events like IFL (India Latina Fiesta), Yatra.com (Partner’s meet), All-out retail LunchKey Learning: Event management and client handling