● Analyzed data from 77k monthly active users & used outputs to guide marketing & product strategies; increased average app engagement time by 1.5x and decreased drop o rate by more than 10%.● Examined data from web tra c, campaigns & Stripe, revealing insights leading to 16.2% improvement in marketing performance.● Created dashboards to display ARR/MRR, LTV, feature adoption and 20+ other key metrics, enhancing visibility to stakeholders.● Enhanced the visual appeal of existing Tableau dashboards by implementing a Goal, Information, Story & Visual framework.● Automated 8 manual reports to Tableau, Mixpanel or Looker for Marketing, Finance, Product & Operations teams.● Automated the event tracking by establishing standard events & event properties, leading the data modeling and collection e orts.● Established data audits and reporting evaluations in tools such as Mixpanel, Rudderstack, and GA.

● Partnered with Engineering to design the app usage data modeling & collection, overseeing 100k+ MAU and 200+ user interactions.● Engineered strategies that reduced sign-up drop-o s by 80% and boosted KYC activation from 57% to 77%.● Tracked 15+ competitors, guiding product strategy and feature development like acquisition/adoption/KYC activation strategies.● Managed internal platforms (WebEngage, Mixpanel, Firebase) to enhance user engagement and product adoption.● Generated 100+ reports and automated dashboards, empowering stakeholders to align with OKR objectives.● Conducted exploratory data analysis, user research and interviews on the 7.7 million gig-worker segment to identify problems & opportunities.● Earned the Product Team's Rising Star of the Quarter for exceptional contributions from Aug to Oct '21.

Key Achievements:1️⃣ Managed a diverse portfolio of 21 enterprises and SMEs.2️⃣ Successfully onboarded 10 new customers and secured renewals from 3 existing clients.3️⃣ Led seamless HRMS integrations with Darwinbox and Zoho People.4️⃣ Elevated our product to "Best Performer of Summer 2021" status on G2 Crowd.5️⃣ Achieved a Top 3 ranking in the Talent Intelligence category on G2 Crowd.6️⃣ Cultivated strong relationships with recruitment teams at prestigious organizations such as L&T Construction, CasaOne, Grofers, Trell, Gameberry Labs, Rapido, Yes Bank, SG Analytics, Tarento, Wellness Forever, and more.

At Scapic, I spearheaded product strategy and customer success for our cutting-edge no-code 3D, AR, and VR solutions.🚀 Led product vision and strategy, OKRs, and MVP features🌟 Crafted Userflows and owned Agile sprints🎯 Conducted customer interviews, introduced success frameworks, and earned high NPS & C-SAT scores🧪 Ensured rigorous testing and quality assurance📊 Developed insightful dashboards tracking user interactions for 15k+ users💼 Assisted 7 e-commerce businesses in optimizing their B2B SaaS products💰 Designed pricing models and facilitated payment gateway integrationI'm passionate about pushing the boundaries of immersive technology.

I specialized in Unity3D and C# scripting for immersive Game Development in VR and AR. My notable project, VRHarmony, aimed to provide solace to individuals battling depression through a VR experience.