•Work in a global virtual team, where each team member was from a different country.•Coordinate with peers from around the globe, dealing with cultural differences, time-zone dispersion, and global communication challenges, the task was to complete a consulting business project for a real multinational company.•Develop a market expansion strategy, including the analysis of the competitive position of the client company, its strengths and weaknesses, threats and opportunities;… Show more •Work in a global virtual team, where each team member was from a different country.•Coordinate with peers from around the globe, dealing with cultural differences, time-zone dispersion, and global communication challenges, the task was to complete a consulting business project for a real multinational company.•Develop a market expansion strategy, including the analysis of the competitive position of the client company, its strengths and weaknesses, threats and opportunities; identifying most promising markets and conducting an in-depth analysis of their economic, cultural, and political environments; developing market entry, pricing, promotion, marketing, and HR strategies; as well as developing recommendations concerning the logistics and product adaptations for the new markets. Show less