Spring '24 Client: Good 360Fall '24 Client: UNICEF

As the Director of Marketing for our data science club, I lead our social media strategy and new member outreach efforts. My responsibilities include managing our brand image, highlighting our diversity and achievements, and showcasing the unique aspects of our club and its members. I focus on creating engaging content driven by social media analytics that effectively communicate our values and mission, aiming to attract and engage a broader audience. Through strategic planning and execution, I… Show more As the Director of Marketing for our data science club, I lead our social media strategy and new member outreach efforts. My responsibilities include managing our brand image, highlighting our diversity and achievements, and showcasing the unique aspects of our club and its members. I focus on creating engaging content driven by social media analytics that effectively communicate our values and mission, aiming to attract and engage a broader audience. Through strategic planning and execution, I work to enhance our club's visibility and foster a welcoming environment for data science and buissness enthusiasts. Show less

As a junior analyst I gained expertise in SQL, Python, MATLAB, & data analysis libraries, enhancing dataset manipulation techniques. I completed a Kaggle project utilizing EDA, visualization, and a Random Forest classifier for predictive analysis of hotel reservation cancellations.

JSK is a startup media company my friends and I have been working on since freshman year. Together we have created amassed over 120 million+ views through strategizing content on 2 platforms, garnering 2.5+ million likes.In my position I cultivate brand image, reputation, and awareness, innovating new content and engaging strategies. I also facilitate and establish paid partnerships with global corporations to enhance the visibility and promotion of their products and brands.

Role Overview:Assisted in developing and executing marketing strategies to promote an AI Customer Success platform, enhance user engagement, drive customer acquisition, and support business growth.Key Responsibilities:Community Building:- Developed strategies to create and grow a Customer Success/B2B SaaS communityPartnerships:- Reached out to individuals and organizations in the Customer Success space to establish mutually beneficial partnershipsContent… Show more Role Overview:Assisted in developing and executing marketing strategies to promote an AI Customer Success platform, enhance user engagement, drive customer acquisition, and support business growth.Key Responsibilities:Community Building:- Developed strategies to create and grow a Customer Success/B2B SaaS communityPartnerships:- Reached out to individuals and organizations in the Customer Success space to establish mutually beneficial partnershipsContent Creation:- Developed content for blog and social mediaSocial Media Management:- Managed and grew social media presence.Email Marketing:- Assisted in creating and executing email campaigns.- Analyzed email performance and suggested improvements.Market Research:- Conducted research on market trends, customer needs, and competitors.- Presented findings to inform marketing strategies.Event Coordination:- Supported the planning and execution of webinars and in-person events.- Coordinated event logistics and promotions. Show less

Conducted secondary research to understand the market size, structure, and trends in integrative women's health.Developed a competitive landscape map that highlights key players in the women's health and pelvic floor health market, along with their offerings, strengths, and weaknesses.Identified potential partners and developed an outreach strategy to engage them in initial discussions.

In my role, I collaborated closely with Good360's point of contact to spearhead the development of user-friendly documentation for PowerBI dashboards, detailing their applications, interpreting visualizations, and guiding through multi-step analytical processes. My efforts also extended to identifying and addressing data quality issues, alongside recommending improvements based on user feedback.Additionally, I leveraged PowerBI dashboards and other technical program management… Show more In my role, I collaborated closely with Good360's point of contact to spearhead the development of user-friendly documentation for PowerBI dashboards, detailing their applications, interpreting visualizations, and guiding through multi-step analytical processes. My efforts also extended to identifying and addressing data quality issues, alongside recommending improvements based on user feedback.Additionally, I leveraged PowerBI dashboards and other technical program management tools to augment decision-making, foster seamless collaboration, and automate routine tasks within the donor program. By analyzing descriptive statistics and identifying patterns across origin locations, I generated actionable insights, rectified data quality errors, and proposed further analyses for enhanced operational efficiency. Additionally, I presented findings to Good360's internal experts, leading brainstorming sessions to devise automation tools for routine decision-making and process optimization, driven by a comprehensive network overview including site locations and categories. Show less

I organized and planned monthly team meetings to create and execute marketing plans on social media. Led the marketing team of five people and collaborated with a team of thirty to improve app design and layout. I also created engagement on the Girltelligence app by consistently posting in a variety of formats and replying to users

As a marketing intern, I drafted and published content on all Spero social media platforms. Additionally, my main role was to conduct outreach for the Spero Virtual Founders Summit 2020.