• Responsible to manage key modern trade accounts nationally & EAST region for general trade• Led a team of 6 people including 2 Area Sales Managers & 4 Sales Officers across West & East regions for driving sales for 4 different product categories – Role Play Toys, Publishing, Home Entertainment and Party Products• Played a pivotal role in implementing TOT’s with modern & general trade as per Disney policy and procedures• Steered efforts for driving new product launches / releases among the key retailers and assigned region• Skilfully managing regional budgets, Target setting for assigned region & doing yearly appraisal for team, provide feedback to team member on regular interval and coach them on field/of field to increase effectiveness of the team • Doing quarterly business & Sales review with MT accounts, Distributors & internal sales team

• Leading revenue contributor and key team player in Ad sales division called "DIMSA" (Disney India Media Solutions & Alliances", responsible for revenue growth & to act as single point of contact for Disney Business across all functions e.g. TV Ad Sales, Studio, Movie Tie-ups, Disney Consumer Products, Online and On-ground events• Responsible for three channels (a) Disney Channel (b) Disney XD (c) Hungama TV and drive revenue through set of key accounts by selling channel properties, ground event, customized client based solutions and regular commercial time• Organizing meetings with top media agencies and clients & working out customized media solutions as per client’s requirement.• Efficiently managed coordination among various internal stake holders like Brand Solutions Group, TV Operations, Programming, Credit Control Team & Legal team to complete on hand projects & day to day related work.• Responsible to manage the entire entertainment/movies advertisement & teleshopping category for all the 3 Disney channels

• Accountable for generating revenues from a set of clients through regular commercial time, Sponsorship's / integration's across on-air shows & ground events• Structuring commercial agreements, managing the relationship with clients & there media agencies from initiation till execution of sales agreement