Extracted and transformed data from various sources, conducted in-depth analysis to identify trends, and converted insights into actionable business improvements.Automated robust ETL/ELT pipelines, ensuring efficient data delivery for daily strategy and planning, optimising operations, and enhancing decision-making.Devised, analysed and measured KPIs on team and departmental levels, to track performance ensuring healthy growth vertically and horizontally aligning with… Show more Extracted and transformed data from various sources, conducted in-depth analysis to identify trends, and converted insights into actionable business improvements.Automated robust ETL/ELT pipelines, ensuring efficient data delivery for daily strategy and planning, optimising operations, and enhancing decision-making.Devised, analysed and measured KPIs on team and departmental levels, to track performance ensuring healthy growth vertically and horizontally aligning with organisational values and growth.Built and maintained dashboards for projects and departments, focusing on automation to enable data-driven decisions, handle ad-hoc requests, and enhance data availability, integrity, and visibility.Leveraged advanced data analysis to identify growth opportunities, optimize CRM strategies, and provide actionable recommendations, resulting in improved client satisfaction and revenue generationCollaborated closely with marketing, customer success, and logistics teams to develop tailored solutions that enhanced the end-to-end customer experience and contributed to client success.Key Impacts:Led seller/vendor acquisition strategising project, emphasising quality over quantity and shifting the focus towards product/brand acquisition, resulting in impressive growth of 75% month over month in sales from new sellers. This project also resulted in the retention of Sellers on the platform, which helped reduce churn activity and cost per acquisition.Formulated and built compliance frameworks for Seller/Merchant governance overseeing day-to-day activities to combat fraudulent activities across the platform, with an impressive retention rate of 70% over the last 3 years. Show less

Extracted, cleaned, and normalised data from various sources including data warehouses, flat files, and cloud platforms.Utilised SQL’s data definition and manipulation languages to identify and untangle data gaps during data migration.Analysed and optimised data migration methodologies, enhancing efficiency and reliability.

Promoted from intern to full-time employee, contributing to data analysis and reporting for local marts and department stores.Used Excel as the primary Data analysis extensivelyDeveloped Excel reports showcasing monthly business insights and trends to inform restocking decisions for seasonal items.

Set up and managed social media channels and blogs, ensuring consistent branding and engagement across platforms Collaborated with core sales and marketing teams to implement data-driven marketing strategies.Orchestrated social media campaigns for service launches, driving engagement and brand awareness.Optimised websites and blogs for improved search engine visibility (SEO) and user experience.