Ashima Arora Email & Phone Number

Bengaluru, Karnataka, India

Punjab, India

Bengaluru, Karnataka, India

- Leading and managing all digital marketing channels including Web, SEO/SEM, PPC, Content Marketing, Email/SMS, Social Media, Blog, Workshops and Webinars.- Devising strategies and growth hacks to communicate product offerings through organic marketing channels like Workshops, Webinars, Social Media, Blog for the actionable results.- Budget allocation.

Bengaluru, Karnataka, India

- Create quarterly business plan by designing revenue growth strategies.- Able to allocate budgets and media buying across digital channels like PPC, Remarketing, Email, SMS,Programmatic, Affiliate etc.to reduce the CAC.- Manage Email and SMS lifecycles to nurture leads and engage with customers.- Expertise in A/B; Multivariant testing tools like.

Mohali District, Punjab, India

- Build the Marketing and Sales team from the scratch including hiring, training and mentoring the resources to become the most profitable department of the organization.- Lead the team of 15 persons including Content Writers, Graphic Designers, Bidders, Digital Marketing Executives and Business Analysts. Provide overall strategic direction and set up work.

Mumbai Area, India

- Spearheading the budget planning, strategy for all digital marketing (SEO, ASO, Affiliates, SEM, Display ads) and re-marketing activities with positive ROI.- Consumer lifecycle management including new user on-boarding, product introduction, content strategy, value pricing, user segmentation, cultivation of loyalty among consumers & repeat purchase..

Delhi, India

- Drove $150K monthly subscription revenue from the VOD services upsell to Free users.- Expertise in user segmentation, campaigns optimization and predictive analysis.- Develop strong hypothesis, conduct A/B experiments related content, creative, communication etc and make data based decisions for user funnel optimization.- Lead the design, development.

Delhi, India

- Managed and enhanced the corporate relationship with the top telecom operators of India like Airtel and Tata Docomo within all VAS avenues.- Drive the user reach and subscriptions from the ad-networks and drive maximum ROI by campaigns optimization and user LTV improvement.- Initiated serving the partners with the online service to help with their data.

Delhi, India

- Managed the top grossing WAP portals – Airtel Live & Idea Fresh.- Handled end-to-end content management system (CMS) and planning with all the integrated aggregators and content providers.- Double up the revenues of Idea Fresh in 7 months by taking data-driven approach to understand the consumer behavior and then re-packaging the content, introducing new.

Noida Area, India

Education record

Master Of Science (M.Sc.), Information Technology

Master Of Business Administration (Mba), Marketing