Ashima Arora Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Punjab, India

Bengaluru, Karnataka, India

- Leading and managing all digital marketing channels including Web, SEO/SEM, PPC, Content Marketing, Email/SMS, Social Media, Blog, Workshops and Webinars.- Devising strategies and growth hacks to communicate product offerings through organic marketing channels like Workshops, Webinars, Social Media, Blog for the actionable results.- Budget allocation, Measurement and CAC Campaign Design and Execution.- Work with an agency to plan, ideate and execute plans.- Manage SEO efforts… Show more - Leading and managing all digital marketing channels including Web, SEO/SEM, PPC, Content Marketing, Email/SMS, Social Media, Blog, Workshops and Webinars.- Devising strategies and growth hacks to communicate product offerings through organic marketing channels like Workshops, Webinars, Social Media, Blog for the actionable results.- Budget allocation, Measurement and CAC Campaign Design and Execution.- Work with an agency to plan, ideate and execute plans.- Manage SEO efforts to ensure constant improvement in organic traffic and organic business volume.- Bring data-centric approach to execution.- Manage direct marketing efforts, come up with mailer/sms concepts to regularly engage and generating leads by sending broadcasts. Show less

Bengaluru, Karnataka, India

- Create quarterly business plan by designing revenue growth strategies.- Able to allocate budgets and media buying across digital channels like PPC, Remarketing, Email, SMS,Programmatic, Affiliate etc.to reduce the CAC.- Manage Email and SMS lifecycles to nurture leads and engage with customers.- Expertise in A/B; Multivariant testing tools like Optimizely and Crazyegg.- Identify behaviors that mark faster adoption, spearhead effective customer segmentation andpersona… Show more - Create quarterly business plan by designing revenue growth strategies.- Able to allocate budgets and media buying across digital channels like PPC, Remarketing, Email, SMS,Programmatic, Affiliate etc.to reduce the CAC.- Manage Email and SMS lifecycles to nurture leads and engage with customers.- Expertise in A/B; Multivariant testing tools like Optimizely and Crazyegg.- Identify behaviors that mark faster adoption, spearhead effective customer segmentation andpersona targeting in order scale while bringing down CPA.- Manage product-focused content writing while learning customer pain points through constant feedback gathering and delivery of creative assets catering the industry best practices.- Craft and execute online customer experiences by optimizing each step in the marketing funnel. Show less

Mohali District, Punjab, India

- Build the Marketing and Sales team from the scratch including hiring, training and mentoring the resources to become the most profitable department of the organization.- Lead the team of 15 persons including Content Writers, Graphic Designers, Bidders, Digital Marketing Executives and Business Analysts. Provide overall strategic direction and set up work processes in order to meet the company’s overall business objectives.- Responsible business development and the overall P&L… Show more - Build the Marketing and Sales team from the scratch including hiring, training and mentoring the resources to become the most profitable department of the organization.- Lead the team of 15 persons including Content Writers, Graphic Designers, Bidders, Digital Marketing Executives and Business Analysts. Provide overall strategic direction and set up work processes in order to meet the company’s overall business objectives.- Responsible business development and the overall P&L management by exploring new revenue and user growth opportunities with competition market study, idea generation and A/B experiments.- Translate product and business objectives into marketing plan through market insights and thought leadership content, Social and Search Marketing approach.- Driving digital marketing channels including SEM, SEO, SMM, Email and Display Advertising with brand awareness, foster user adoption, engagement and retention while managing marketing spends and positive ROI. Show less

Mumbai Area, India

- Spearheading the budget planning, strategy for all digital marketing (SEO, ASO, Affiliates, SEM, Display ads) and re-marketing activities with positive ROI.- Consumer lifecycle management including new user on-boarding, product introduction, content strategy, value pricing, user segmentation, cultivation of loyalty among consumers & repeat purchase. Optimization of user funnel metrics like CTR, MAU, DAU, # of minutes spent, subscription conversions and lifetime value etc.- Expertise… Show more - Spearheading the budget planning, strategy for all digital marketing (SEO, ASO, Affiliates, SEM, Display ads) and re-marketing activities with positive ROI.- Consumer lifecycle management including new user on-boarding, product introduction, content strategy, value pricing, user segmentation, cultivation of loyalty among consumers & repeat purchase. Optimization of user funnel metrics like CTR, MAU, DAU, # of minutes spent, subscription conversions and lifetime value etc.- Expertise in data mining and statistical analysis to generate actionable insights.- Experience in business modeling, competitive analysis and implement best practices to drive growth.- Use of engagement tracking tools & attribution tools like appsflyer and apsalar to evaluate online customer behaviour, expertise in A/B testing and optimizations.- Performed in a cross-functional environment including business, content, engineering & product etc.- Flourished the partnerships with the integrated partners like device manufacturers like Samsung, Micromax and payment wallets like Paytm and Freecharge and other stakeholders. Show less

Delhi, India

- Drove $150K monthly subscription revenue from the VOD services upsell to Free users.- Expertise in user segmentation, campaigns optimization and predictive analysis.- Develop strong hypothesis, conduct A/B experiments related content, creative, communication etc and make data based decisions for user funnel optimization.- Lead the design, development, implementation, and evaluation of content programs to improve the effectiveness of programs in terms of conversion.- Performed… Show more - Drove $150K monthly subscription revenue from the VOD services upsell to Free users.- Expertise in user segmentation, campaigns optimization and predictive analysis.- Develop strong hypothesis, conduct A/B experiments related content, creative, communication etc and make data based decisions for user funnel optimization.- Lead the design, development, implementation, and evaluation of content programs to improve the effectiveness of programs in terms of conversion.- Performed in a cross-functional environment including business, content, engineering, product and operation teams.- Worked on driving business for multiple markets simultaneously like APAC and MEA markets in addition to India. Show less

Delhi, India

- Managed and enhanced the corporate relationship with the top telecom operators of India like Airtel and Tata Docomo within all VAS avenues.- Drive the user reach and subscriptions from the ad-networks and drive maximum ROI by campaigns optimization and user LTV improvement.- Initiated serving the partners with the online service to help with their data network usage relatedachievements and then VOD (Video on Demand) as a next level.

Delhi, India

- Managed the top grossing WAP portals – Airtel Live & Idea Fresh.- Handled end-to-end content management system (CMS) and planning with all the integrated aggregators and content providers.- Double up the revenues of Idea Fresh in 7 months by taking data-driven approach to understand the consumer behavior and then re-packaging the content, introducing new offerings etc.

Noida Area, India

Education record

Master Of Science (M.Sc.), Information Technology

Master Of Business Administration (Mba), Marketing