Improving customer & designer experience on HomeLane’s flagship product SpaceCraft Pro (one stop design to manufacturing platform for designers for live 3D design collaboration , personalization & instant pricing)

Owning the complete top of the funnel roadmap for User Acquisition & Growth targeted towards organisational level CAC Reduction & Sales Bandwidth Optimisation

Awarded for being the ‘Rising Star of Q1’19 for exceptional performance in building SalesForce App for Axis Bank• Envisioned & digitized end to end trade-credit lending process & took complete ownership of product releases resulting in a 30% increase in the business volumes in 6 months• Conceptualized & built new product features for the auto loans section of the dealer app for maintaining an effective user lifecycle targetted on increased user adoption• Initiated the product development process from conception through design, development, release, and iteration of the Sales Force App for Axis Bank • Led discussions with internal/external teams to design Roadmaps, Flowcharts, PRDs, Wireframes & Prototypes for products • Implemented efficient UX/UI processes by conducting usability study through product analytics using Google Analytics, Firebase & TableauExperience in B2B & B2C products - Web, Mobile app

• Managed 15+ key accounts (GMV Rs.5 Cr) including the team’s highest revenue grossing clients in the FMCG, Lifestyle, Alco-Bev sectors• Theorized creative strategies & spearheaded brand planning based on identified client & market insights to increase retention rate & acquire new users• Worked closely with the Post sales team to create user preferred customized inventories & frameworks to solve for brand discovery & revenue opportunities • Defined business requirement & standardized the process of reporting and monitoring of Account management team reducing delivery TATs by 50%

• Prepared a Research Project, using Statistical Analysis to judge Consumer preference towards HDFC Mobile Banking and Digitalization in HDFC Bank.• Undertook Cost Benefit Analysis to analyze the profitability of a campaign to promote HDFC Bank products specially designed for CAs and Doctors.

Undertook research and framed content of blog articles across various categories like Politics, Economy, Finance, Entertainment etc.