Ashima Chetan is a Global Marketing Strategy Lead, Consumer at Microsoft. Colleagues describe her as "I have had the wonderful privilege of managing Ashima for the past 2 years and have witnessed how she has navigated the complexity of Covid and the need to drive digital transformation in the Microsoft consumer business in the way she has lived out a growth mindset, consumer and partner centricity in her leadership, not only in shaping the region's digital strategy but also influencing stakeholders and partners to execute on the strategy that has helped transform the go-to-market of our established retail partners as well as driving an outsized growth with new partners and eCommerce marketplaces across SEA, Korea and India. Ashima is also a culture warrior - relentlessly modelling and coaching others in creating a culture where every person in our teams are able to do our best work." and "I am very impressed by Ashima's leadership stance to optimize her impact, and the way she always create clarity for others by sharing her vision, generate energy by corralling a team of experts, create a sense of belonging and purpose and deliver success by executing brilliantly, identifying key milestones and sharing insights along the way. Ashima's leadership stance and strategic thinking have helped expand her impact to our business, not only by optimizing the digital shift of our industry and the way customers acquire their products or services, but by building an innovative GTM strategy to sustainably drive brand awareness and conversion on Digital channels, by simplifying and scaling programs across 8 countries and yet making sure we are relevant to local needs, being customer-centric. Ashima is finally a key contributor to our culture and to her colleagues' success and I look forward to her continuous growth. "