Ashim D’Silva Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Focussed on maturing the design system, I am creating processes and inter-team connections that improve long-term maintainability and cohesion as our team and features grow

Toronto, Ontario, Canada

Developed a cross-platform design system to converge various apps into a core languageStructured features from multiple projects into a cohesive and extendible product framework aiding the transition from service-oriented to product-driven developmentCreated a library of versioned product features planned for the roadmap to aid discussion, planning, development and testing

Toronto, Ontario, Canada

Built a design system for both the public app and website, and internal toolsLed design through two major feature releases: adding movies and interactive video to the platformWorked with our agency through the rebrand with Paytm, and rolled out updates to both product and marketing design systems, bridging gaps between the two teamsAdded a focus on platform level planning, spending design time on better systems to improve production efficiencyStarting processes for design briefing, critique and feedback

Bangalore

Founded a web design consultancy growing from doing static websites to richly-interactive backends with a strong focus on everyday usabilityHighlights: storytelling tools for journalists with Peepli, brand management and print asset generation with Reva Institute, interactive pricing calculator and booking+CRM system with Dasta Concerto, magazine redesign with Young Feminist Wire, counsellor booking with Maple Jar, and fun redesigns with Geist Beer, CUFP, Toit Brewpub and Lavonne Baking Academy

Melbourne

Added Flash development to the studio’s offerings, expanding the client base for richer interactive microsites and applications, as well as building components for independent use. Built a car customisation application for Nissan Australia incorporating requirements from marketing, finance, legal and technology departments.

Symphony was the beginning of my exploration of interactivity. The job involved a large amount of experimentation alongside corporate communication and site maintenance.

Ba, Digital Art

A deeper look into human-computer interaction through video games. This course gave me the space to explore generative art, interactive.

Advanced Diploma, Advertising And Graphic Design

Broad introduction to a huge variety of mediums, from illustration and art history, to typography, copy writing and marketing.