Ashish Ansingkar Email & Phone Number

Mumbai, Maharashtra, India

Mumbai

Generated new avenues to create & capture more value in a US$ 1.5 Billion Market which resulted with ∆ Premium of US$ 15 per Metric Tonne over regular Cement in the market Creating differentiation by launching new variants of Cement in the existing market• In the clutter of building products it was imperative to have a distinct plan for introducing an advanced variant of Cement. So devised a launch plan via DIGICAL medium which was a mashup of digital and physical world. It facilitated reaching the value proposition faster to the target audience moreover, in a cost effective way. Business saved US$ 15 Million over the traditional launch.• It has set a bench mark not only in the cement industry by garnering 3.36 Lakhs views but also across building material industry To strengthen our Company’s positon as the leader in building Solution adopted the next level strategy of 360 Degree Marketing. It has generated a Sales revenue of US$ 1.58 Mn with a growth of 201% (YoY). Overall Net contribution of US$ 0.12 Mn. ROMI of 404%.• Leveraged the synergies of retail segment for propelling the growth of dry mix and waterproofing products• Capability building of retail sales officer to facilitate them in selling building products in the trade segmentDriving portions of project work with multi-disciplinary teams tasked with the responsibility of creating a long term strategic plan for the Cement business.• Co-ordinated in developing a business proposal for setting up a new packaging plant which will reduce the freight cost by 20% • Directed and inspired a team in appointing channel partners to increase reach, counter share and market share• Nominated for Chairman Awards 2018 in the category of Customer as a source

Mumbai, Maharashtra, India

Directed Key Accounts Marketing for the US$100 Mn Market• Turnaround of Mumbai Key Accounts sales by nurturing existing accounts and acquiring high potential accounts which contributed 50% of the sales volume• It resulted an overall volume growth of 10% leading to revenue of US$ 34 Mn• Nominated for 16 months accelerated leadership program at XLRI, Jamshedpur, India

Mumbai, Maharashtra, India

Developed a more efficient and effective approach to centrally service the top 3 Key Accounts, i.e Gammon India Ltd, Tata Housing Development Company Limited, and Hindustan Construction Company Ltd. Country wide, which helped in grabbing 70% Share of Business.Prepared account plan and a repository of the incidents in the portal which helped the successor to smoothly takeover without any loss of data. • Achieved preferred supplier status in significant projects of these customers• Received business excellence award from Tata Housing Development Company twice

Mumbai, Maharashtra, India

• Developed a web portal named UltraTech Access Key Accounts information system for the Customers to access real time Despatch, Accounts Receivable, Test Certificates• Planning and Budgeting: Sales volume forecast via top down & bottom up approach, Sector wise feasibility, Monitoring and Analyses of key performance metrics vis-à-vis the budget. Carry out customer credit worthiness assessment- existing as well as new and set maximum exposure in terms of days and value.

Mumbai

Associated Capsules Pvt. LtdMay 2006 to Feb 2008Worked with CEO to drive business strategy for growth and market leadership.• Designed an organization structure to benchmark with the world class companies• Prepared an impactful MS Power Point presentation with anecdotes from real life which facilitated leaders to open the floor for brainstorming at the long term strategic planning project• Oversaw the progress of business plan by generating bi-weekly reports using Ms Excel spreadsheets and scheduling meetings of manufacturing and marketing heads to ensure adherence of business performance against the budget

Pune

Finolex Cables LtdJanuary 2005 to May 2006Summer internship project on Compact Fluorescent lamps not only paved way for my selection in this role amongst all the management trainee but also gave an opportunity to develop a business plan for the launch of Compact fluorescent lamp.• Evaluation, selection and co-ordination with the vendors across the globe for buying raw material and machines • Market research Primary and secondary in order to finalize the product mix, prices and packaging• Briefing the advertising agency for developing a communication strategy for positioning of Compact fluorescent lamp, making TVC & print advertisement, packaging design and logo

Pgpbm, Marketing & Marketing Communication

Bachelor Of Engineering (B.E.), Mechanical Engineering