Ashish Bafna Email and Phone Number

Serving as a part of Leadership and think tank to drive Mid Corporate Banking Business for Gujarat, MP, and Maharashtra (other than Mumbai).Ability to ideate and build a business strategy for Mid Corporate Group, which revolves around "Return of Capital” and “Enhancing Return on Equity (RoE)."Continuously strengthen cultural capabilities and enhance product/process knowledge of branch staff to leverage on huge branch network to increase Mid Corporate business.Driving cross-sell business of selling more banking products to base customers for entire Mid Corporate Group.Growing sustainable business growth by successfully driving the strategy of transforming MCG from an “asset driven” to a “liability and trade finance-driven” business group.

Won accolades from Managing Director and other Directors for designing and launching First Digital Lending Product in Supply Chain Financing in 2017.Established into the Leadership Group since 2012 for strategizing and leading teams to scale up the business, change management and engendering new products.Strategically formulated a focused approach in connecting to Large Corporates by leveraging relationships of Corporate Banking.Secured Channel Finance mandate from corporate brands and successfully doubled the portfolio by adding Corporates and contributing to a growth in business.Launched first Digital lending product in Supply chain. Collaborated with SAP in integrating with Corporate ERPs to fetch required information regarding dealer/vendors. This became a landmark in extending dealer finance with complete automation.Instrumental in launching highly accepted Digital Lending Product, which proved successful by acquiring Corporates and onboarded thousands of dealers, thus reducing acquisition cost phenomenally.

Steered the growth of SME Business, encapsulating the entire banking ecosystem.Drove a large team of 100+ people for driving cross-sell, which led to a cultural shift in terms of changing department outlook from asset lead to trade and liability lead business group.Instrumental in conceptualising and launching Liability and Trade Finance Products bundled with lending, which improved books of liability with an increase in cross-sell income contribution.

Heading Business for ICICI USA. Working as Assistant General Manager.Earned the distinction of representing India in TEI, US India business council, IBA and many businesses forums in the US.A stupendous performance across the years recognised being the best contender and getting selected for heading the first ICICI Branch in the US. (ICICI Bank New York Branch).Steered the strategic team of ICICI Bank for promoting /enhancing/leveraging bilateral trade between India and the US. Built a strong client base with Fortune 100 Companies viz The Boeing Company, General Electrics, Lockheed Martin, Alstom Power, and others for their Indian business, generating a high book value.Instrumental in building and scaling up “money2India”, the largest platform for NRI remittance into India.

Being a top-performing and recognised professional, was offered the role of heading Unsecured Loans portfolio to setup and grow the opportunity in the Unsecured Loan space.An ICICI Bank top talent, handpicked based on performance and exhibiting leadership traits, identified, and trained to become Business Leader.Exceptional abilities in building unsecured business loans by setting up the vertical right from building a team of 250 people at 32 locations across India, designing products, setting up processes of early warning signals (EWS) and timely exit in Unsecured Loans, launching products and enhancing distribution and service network with significant success.

Raised in ranks from Deputy Manager - Business Banking, to Regional Head - Gujarat and to Deputy Zonal Head (West).Partnering successfully with Small and Medium Businesses for Liability, Asset and Trade Finance opportunities. Grew liability book exponentially with the launch of “anywhere banking” current accountAccelerated the career growth from a Deputy Manager to a Regional Head –Gujarat and subsequently to a Deputy Zonal Head for Gujarat, MP and the Rest of Maharashtra.Proved highly capable in handling entire Business Banking products (Liability, CMS, Assets, Trade Finance and Forex) and strengthening the Zonal Operations to a team size of 240+ in 2007, which initially started with four members.Demonstrated proficiency by doubling the zonal contribution to > 20% of total Banks SME business compared to ~ 8% in FY2003.

Promoted Business Development through placing bonds and NCD in the most important catchment of South Mumbai. Was successful in contributing 25% of business generation amongst the entire greater Mumbai zone.