Branding:- Assistance in establishing the communications plan that will support the business strategy- Execute complete communication activities entirely for the units.- Take initiatives and introduce new methods for branding, online reputation management- Work hand-in-hand with the team in ensuring delivery of PR, advertising and business goals- Ensure consistency and accuracy of all branding materials produced across all the units -Knowledge of issues that could constitute negative publicity -Co-ordinating with the branding and the design teams to create collaterals for unitsSocial Media:- Handle social media management for brand communities on social media.- Assist in creating plans that implement the communication objectives for the year in line with business objectives- Assist in devising social media strategy in line with the communication objectives- Planning monthly SM activities and ensuring execution of the same- Creating content that generates interaction and drives the brand message forward- Reviewing and measuring social media efforts to achieve objectives in the plan and evaluating the same with the reporting manager- Suggesting newer platforms that we should be present on as and when required- Suggesting and implementing changes to the property websitesGeneral:- Handle additional responsibilities as and when delegated by the Management

• Building a sustainable Branding and Communications framework for the company• Coordinating activities across various media like print (daily, weekly and monthly local and national publications), regional and national news channels, news portals, radio channels, website, social media platforms and online retail platforms for positioning the brand among contemporaries and showcasing the services provided, to target audiences.• Conducting marketing and brand activation events in corporates, gated communities, high-traffic junctions, schools and universities across all locations in the 4 South Indian states to increase foot-falls.• Overseeing content and design creation across all print and online media, which includes brochures, hoardings, Newsletters, emailers and SMS campaigns. • Conceptualizing, packaging and branding season specific or month-specific specials for increasing footfalls and pushing footfalls across facilities. • Establishing barter tie-ups with various popular establishments to help foster walk-ins both ways and provide more value for money for customers.• Documenting branding and marketing activities in the form of photos and videos to showcase via various channels of communication.

• Helping existing clients build a strong brand presence through relevant online channels• Researching the market and recognizing potential clients across sectors like Education, Automotive,Hospitality, Urban Development, Sports and Healthcare, pitching to and creating comprehensive branding and marketing strategies across various media like newspapers and news channels, radio channels, OOH media, corporate events, conferences and appropriate online platforms.

• Planning, executing and tracking ROI on comprehensive social media strategies for organizations across sectors like education, hospitalty and entertainment to increase visibility, traffic and interactions among target audience by utilizing various platforms like Facebook, Twitter, Slideshare, Youtube, Websites, Blogs and LinkedIn.• Content generation and curation for brands for presenting on respective platforms like websites, e-brochures, blogs and presentations. Copywriting work for catalogues, menus and hoardings/banners.

-Participating in decision-making processes of the committee at the local level-Capitalizing on the booming education sector in Hyderabad-Exploring new revenue generation opportunities from the sector-Leading a 20 member-strong department -Department growth reporting for stakeholders