Key Job Responsibilities • Plan, develop and direct marketing efforts for a particular brand or product • Works with agencies to develop / design the firm's corporate identity and image to differentiate it from other firms in the market. Designs and oversees implementation of branding campaigns. • Responsible for increasing the brand awareness and ensuring that the firm's strategy delivers on brand promise. • Create strategies to take advantage of market opportunities - Conceptualize strategic initiatives and implement details of a campaign • Execute strategies with cross-functional teams. Manage external marketing partners such as advertising agencies, digital marketing firms and production companies • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers • Supervise brand content. Manage access to brand assets and develop brand standards and usage guidelines • Assist integration of campaigns with brand consistency • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products • Work closely with departments such as Customer Experience, Product Development and Analytics to consult on products as it relates to branding

Key Profile Channel & Branch based Branding & communication.Handling BTL activitiesEvents & Conference along with Channel Communication.Key ResponsibilitiesCreating all Channel based communication and giving marketing support. Implementation of Companys marketing strategies and programs to meet organizational objectives. Execution BTL Campaigns, trade shows / conventions / events planning including updating presentation, tracking expenses Undertake corporate events activities & Corporate AV/campaign. Agency branding/channel branding. (completed 50+Branch branding & 350+ Channel branding) Handling Marketing Expense/budget tracker Monitoring on Monthly basis Execution of Events like Business Meets, International conferences, National conference, Branch meets).Develop and implement a company-wide go-to-market plan, working will all departments to execute.Designing and implementing collaterals/campaigns required for the visibility. Planning Marketing calendar for each product according to allocated budget. Co-ordinate with agencies (Creative, Event) Planning Monthly communication calendar. Creating communication E-mailer for channel

Responsible and accountable for planning and executing marketing & communication strategies for the company, its products and services.Ensuring product and brand visibility by creating awareness in the target segmentSpearhead strategic alliances with the press, brands and clientsPlan and execute brand activation campaigns through BTL activities Conceptualize and develop all the required marketing collaterals, across multiple media platforms in print, TV, online and new media.Determine, manage and deliver the marketing plan within the stipulated budge to Develop and implement marketing plans and projects for new and existing products to drive demand, create awareness and excitement in the target audience. Plan the launch of new products and manage the cross functional implementation Communicate the value proposition of the products to the sales team and develop sales tools, promotional materials and all other required collaterals that boost selling process Build rapport through continuous interaction with target audience including Brands - Corporate & Retail Professionals – Architects, Designers & Consultants. Associations - Trade & NGOs Media – Trade & MainstreamOR any other entity which seems to be a potential customer or partner. Conceptualize content, design and copy for all marketing collaterals and promotional materials across multiple media platforms in print, TV, online and new media. One point source for all the PR and corporate communications of the company, brand and its products Spearheading relationship meetings with the press Drafting press releases, articles, case studies, story angles etc. for release in media

#Acquiring Sites for achieving pre-set goals & market development efforts.# Set region’s goals and objectives and prepare strategies & plan to achieve the same. Set region’s business and operating budget with time frames to achieve the same. Manpower planning and development for efficient execution by assigning job roles & responsibilities for the regional Acquisition team. Ensure that the set Business targets are achieved within the defined timelines and periodical review. # Channel Managementenabling business growth by developing & managing a network of Vendors.Guiding, managing partners towards achieving targets.Communicating information on corporate initiatives, schemes etc. to channel partners for enhancing performance from their end. # Key Account Managementinteracting with the marketing team for their requirements & new ideas concepts.

Indus Towers Limited (formerly known as Indus Infratel Limited) is a joint venture company formed by Bharti Airtel Limited, Idea Cellular Limited and Vodafone Essar Limited. This company is operating in 16 telecom circles in India.Bharti Infratel a subsidiary of Bharti Airtel and Vodafone will each own 42 per cent stake each in the Indus Towers while Idea will own the balance 16 per cent. Clients –Airtel, Vodafone, idea, etisalat, reliance cdma & Gsm, Tata teleservices Cdma & gsm, Videocon, MTS, Aircel.Designation: Sr.Executive - Site Acquisition.Responsibilities:• Taking care of team Coordination with Sales team and respective opco’s.• Update client about the progress of project on every stage.• Interfacing with key clients for mapping requirements, making presentations and delivering need based product solutions. Handling the vendors for the sites at Associate Level• ABTS – increasing the revenue of the customer by providing new special plans to them.• Site acquisition – Doing surveys to bring new sites for Airtel, Vodafone Idea, Aircel, and Tata CDMA & GSM.• Acquiring new sites for the above mentioned company, doing renewal.• Handling 24X7 access issues.• Maintaining daily data base & MIS.• Looking at all issues of the sites & simultaneously coordinating with respective department to solve the issue.• Provided Process training to the new Joiners. Also giving them field training.• Co-ordinated with Business Unit in order to set the Target for the Teams• Maintaining excellent relations with clients to generate avenues for additional business.• Guiding and working towards achieving sales & revenue targets.• Working 24 X7 for the operators issues & resolves the problems faced onsite.