Vp Pricing And Global Sales & Marketing Finance
At $2B PE-owned firm in the EdTech vertical, built new pricing function, led strategic growth initiatives, and managed global sales & marketing finance. Enabled 25% margin uplift with shift to digital and subscription revenue. Worked closely with divisional presidents. Guided team of 8 across 4 states. Set pricing and bundling policies across all business units, and wholesale, retail, ecommerce & institutional sales channels. Setup $1.5B deal desk to balance revenue, margin & inventory goals. Drove shift to subscription pricing, usage, and lifetime value models. Conducted price elasticity and product/price analytics. Designed yield optimization demand-supply matching analytics creating an incremental revenue channel. Managed FP&A, budgets, reporting, monthly close, KPIs and 5yr Plan. Led end to end sales operations with pipeline planning, performance analysis, bonus accrual and payout process