flyadeal, recognized as one of the region’s rapidly growing low-cost carriers, was established to address the increasing demand for affordable air travel within Saudi Arabia and across the Middle East. As a digital-first airline committed to low-cost services and exceptional quality, flyadeal plays a pivotal role in Saudi Arabia’s transformation by contributing to the growth of the aviation and tourism sectors, which are vital for the country’s economic diversification efforts.

Senior Leader in travel and technology with experience in leading Financial Products, Product delivery, Product management and Commercial teams. With a strong background in retailing, offer management, pricing, revenue management, inventory, forecasting and technology, I have consistently shaped and executed plans to maximize revenue for airlines, fuel business growth and deliver world-class products to travel industry. Expertise at building next generation AI/ML products that generate… Show more Senior Leader in travel and technology with experience in leading Financial Products, Product delivery, Product management and Commercial teams. With a strong background in retailing, offer management, pricing, revenue management, inventory, forecasting and technology, I have consistently shaped and executed plans to maximize revenue for airlines, fuel business growth and deliver world-class products to travel industry. Expertise at building next generation AI/ML products that generate incremental revenues and drive personalisation.Specialized in change management. Show less

- Led teams to drive business growth and improve revenues- Department lead for network strategy and route/market opportunities- Reported to Vice President and collaborated with multiple teams of Revenue management, Network planning, Cargo, Sales and Marketing to identify opportunities, forecast estimates, design business cases and launch new routes/frequencies- Headed a group of managers to build and deliver Industry-first automation products in RM and Pricing domains which improved… Show more - Led teams to drive business growth and improve revenues- Department lead for network strategy and route/market opportunities- Reported to Vice President and collaborated with multiple teams of Revenue management, Network planning, Cargo, Sales and Marketing to identify opportunities, forecast estimates, design business cases and launch new routes/frequencies- Headed a group of managers to build and deliver Industry-first automation products in RM and Pricing domains which improved revenues and department efficiencies- Department leader for managing EOH teams and improving organization health- Led the Department for Audit planning and achieved highest completion rate of ~94% across the company-Effectively managed post-covid recovery phase by creating new frameworks at network level and launching campaigns across the globe which increased bookings by more than 65%- Executed multiple projects over the tenure by collaborating with 10+ departments across the company: Technology, Sales, Marketing, Finance, Cargo, Pricing, Revenue management, Network Planning, Audit, Corporate strategy and Enterprise Analytics teams. Show less

Enabling Dynamic Pricing for Order and Offer Management and Retail Intelligence Products with enhanced ML capabilities.Led teams to drive business growth and improve revenuesDepartment lead for network strategy and route/market opportunities Reported to Vice President and collaborated with multiple teams of Revenue management, Network planning, Cargo, Sales and Marketing to identify opportunities, forecast estimates, design business cases and launch new routes/frequenciesManaged… Show more Enabling Dynamic Pricing for Order and Offer Management and Retail Intelligence Products with enhanced ML capabilities.Led teams to drive business growth and improve revenuesDepartment lead for network strategy and route/market opportunities Reported to Vice President and collaborated with multiple teams of Revenue management, Network planning, Cargo, Sales and Marketing to identify opportunities, forecast estimates, design business cases and launch new routes/frequenciesManaged team of 25 engineers, testers and product managers with 6 direct reports.Developed product strategy, product vision and short- and long- term product roadmap.Created technical requirements documentation and reviewed UI/UX for all modules of the initial product.Designed REST APIs for platform's microservices. Conducted technical due diligence for vendors, conducted on-site proof-of-concept and prepared evaluation reports for a management. Conducted discovery testing and critical path testing, conducted cohort testing, analyzed user’s activity data and incorporated their results into product development.Productionized AI and DS capabilities in short/long text analysis, image, computer vision and voice analysis on clients’ data.Built product team from scratch and set up a product management process in the company. Mentored product managers/business analysts and managed geographically distributed.Product Strategy: Develop and communicate a comprehensive product strategy aligned with the company's overall goals, taking into account market trends, user needs, and competitive landscape.Performance Monitoring: Continuously monitor product performance, analyzing key metrics and user feedback to identify areas for improvement and optimization.Innovation: Foster a culture of innovation within the product team, encouraging the exploration of new technologies and approaches to enhance product offerings. Show less

Responsible for designing, building & managing the advanced analytics platform to support Upstream Information Management user community and ensures high quality level of professional experience is being provided to cover the required support.Engaged with executive leadership to align Presight’s strategy and roadmap with G42’s strategy.Promoted collaborative leadership between Business Development teams from different G42’s business units.Ran marketing and user engagements… Show more Responsible for designing, building & managing the advanced analytics platform to support Upstream Information Management user community and ensures high quality level of professional experience is being provided to cover the required support.Engaged with executive leadership to align Presight’s strategy and roadmap with G42’s strategy.Promoted collaborative leadership between Business Development teams from different G42’s business units.Ran marketing and user engagements activities such as workshops and conferences both locally and internationally.Conducted market research and clients’ analysis.Owned and led opportunity discoveries, solutioning, scoping and estimations.Developed customer value propositions, proposals and presentations.Contributed to technical specifications, architecture, processes and interface designs for proposed solutions.Hired and developed talent to grow a Solutions Design team that drives business value while promoting G42’s, Presight’s and partners’ products and solutions.Actively contributed to the development of Presight’s culture.Presight, a G42 company, is the leading AI and predictive intelligence company fusing Big Data, Analytics and Machine Learning to power the next generation of cities, businesses and industries. Show less

• Serving as Subject Matter Expert for projects in several aviation domains including, PNR, VCR, DCS, Flight Inventory and Loyalty, Airport Operations, Advanced Booking and Ticketing History• Delivering small to medium sized projects with Benefits totalling in excess or $10 Million USD of revenue generation for multiple Etihad key business projects• Managing development and testing activities for processes with Etihad and Sabre Development teams• Responsible for reporting continuous… Show more • Serving as Subject Matter Expert for projects in several aviation domains including, PNR, VCR, DCS, Flight Inventory and Loyalty, Airport Operations, Advanced Booking and Ticketing History• Delivering small to medium sized projects with Benefits totalling in excess or $10 Million USD of revenue generation for multiple Etihad key business projects• Managing development and testing activities for processes with Etihad and Sabre Development teams• Responsible for reporting continuous updates on projects delivery to stakeholders and upper management• Managed a data centre migration and an upgrade project for Sabre Intelligent Xchange Automation System and Sabre Revenue integrity to one PaaS platform hosted in the cloud by Sabre in LV, Texas. Both systems are highly automated with 99.9% uptime serving as a critical business function to the organization with incremental revenue in excess of 25 million dollars per annum. The project was completed under budget by $250,000 with me managing 20 people during the end-to-end delivery cycle including teams from Sabre, IBM, Cognizant and Etihad Staff across multiple divisions • Managed and assisted in designing an implementation of waitlist confirmation process that tracked all the waitlist booking in real time and confirmed based upon priory. The robot contributed as much $3 million to annual revenue. I managed a team of 5 people during the life of the projectLaid out Revenue and Yield Optimization Strategies for routes like Australia and Far East by analyzing market trends and studying the growth potential of these markets.-Used flight forecast and market knowledge to recommend swaps of aircrafts capacities between routes in order to maximize revenue and/or minimize operating costs-Conducted advanced analysis using PROS (Pricing & Revenue Optimization Software) by an in-depth study of its features and functionality and efficiently adapted it for use in day to day operations and flight management. Show less

-Lead and grow team to work with IX platform customers, helping them to develop custom solutions on top of the IX platform.Delivered revenue benefits to the tune of $35m over 5 years with over $3m in CAPEX spend with Intelligence Exchange system.-Led the Forecast Management, Operations Research, Centre of Excellence for Etihad Airways and partners. Also, managed Pricing Systems innovation, Revenue Integrity, and automation using Intelligence Exchange. Responsible for driving best… Show more -Lead and grow team to work with IX platform customers, helping them to develop custom solutions on top of the IX platform.Delivered revenue benefits to the tune of $35m over 5 years with over $3m in CAPEX spend with Intelligence Exchange system.-Led the Forecast Management, Operations Research, Centre of Excellence for Etihad Airways and partners. Also, managed Pricing Systems innovation, Revenue Integrity, and automation using Intelligence Exchange. Responsible for driving best practices in Revenue Management across Etihad and Etihad Airways Partners.- Implementation of the O&D III, O&D II system, O&D Controls in Amadeus, and Revenue Availability with active valuation (RAAV). Responsible for mentoring demand analysts and flight analysts on best practices for demand management and forecast accuracy.-Modeled & Implemented Flight aggregate Domain – the fifth-generation revenue management.Activated it on 700 markets across Etihad network to generate revenue benefits of $10m so far. Conceptualized & revamped Booking footprint i.e. implementation of dynamic pricing through inventory by remodeling the Customer Choice Model as well as designing the Price Positioning Heuristic. Realized benefits of $22 m in 2017.-Explored & implemented adjusted Bid Price Floor i.e. a way to prevent passenger buy-down behavior closer to departure thereby generating an additional revenue of $8.1m for the year 2017.Designed & implemented highly scalable & performance intensive solutions using various technologies including Hadoop, Kafka, NoSQL (Cassandra / HBase /Elasticsearch) & Spark. -Designing & Implementing scalable Machine Learning & Artificial Intelligence (AI) Platforms including end-to-end process flows.-Experienced with batch and near real-time stream processing of data sources using Scala, Java on Apache Spark. Designed and built a pipeline, to consume and process more than 500TB of raw data per month using Kafka, Spark, Hive, Hadoop and S3. Show less

-Portfolio of responsibilities include strategy development, acquisitions, partnerships, governance, IT Innovation, process improvement, IT enterprise and solution architecture, IT security and talent and capability development.-Responsible for conceptualizing and implementing IT strategies for Sabre software delivery, system integration, delivery and testing for the Etihad Group companies, which formulated IT strategy focusing on restructuring IT, implementation of new processes… Show more -Portfolio of responsibilities include strategy development, acquisitions, partnerships, governance, IT Innovation, process improvement, IT enterprise and solution architecture, IT security and talent and capability development.-Responsible for conceptualizing and implementing IT strategies for Sabre software delivery, system integration, delivery and testing for the Etihad Group companies, which formulated IT strategy focusing on restructuring IT, implementation of new processes, building cross-functional team and setting up software development centers of excellences. Accountable for a large group of solution designers, senior technical engineers, integrators and developers and their level of productivity, provides the technical and strategic leadership towards delivering technologically advanced, innovative, high quality, scalable IT solutions and services to meet the exponential growth of Etihad Group.-Responsible for the end to end provision of IT services and solutions to the mission critical Etihad Operational business units including Revenue Management, Flight Operations, In-flight Services, Network Control Centre as well as the Group’s shared services units such as Safety, Security and Training-Highlights include designing a bold vision and strategy for Etihad crew management and mission critical, network control operations, implementing world class IT platforms to support this vision and implementing a breakthrough innovation, for managing large, remote and mobile workforces.-Experienced in working across the entire value chain of Travel & Logistics industry viz. Airline Commercial, mission critical Airline Operations, Travel agency, Tour Operations and horizontal shared services. Show less

Intelligence Exchange is a semi-real-time Data Integration, Data Analysis and Business Process Automation platform that hides the complexity of the underlying Systems-of-Record, enabling the users to build their own strategic business processes. Having strong Knowledge in Pig, Hive, Sqoop, Oozie, Spark & Scala.Good hands-on knowledge of Zaloni Bedrock - data preparation/ ingestion tools.In depth knowledge in Oracle database architecture, Oracle EXADATA, Oracle database… Show more Intelligence Exchange is a semi-real-time Data Integration, Data Analysis and Business Process Automation platform that hides the complexity of the underlying Systems-of-Record, enabling the users to build their own strategic business processes. Having strong Knowledge in Pig, Hive, Sqoop, Oozie, Spark & Scala.Good hands-on knowledge of Zaloni Bedrock - data preparation/ ingestion tools.In depth knowledge in Oracle database architecture, Oracle EXADATA, Oracle database development,database/SQL performance tuning and Data WarehouseExtensively worked on data extraction, Transformation and loading data from various sources like Oracle,hadoop HDFS and Flat files.Involved in End to End Data Warehousing Projects like Project planning, Business Requirement Analysis, Data Analysis, Logical Data Modelling, setting up Physical Schema, Data Marts, OLAP, Reporting and Security.Prepares mathematical models of problem areas in one or several equations that relate constants and variables, restrictions alternatives, conflicting objectives and their numerical parameters. Gathers, relates and identifies data with variables in models by applying personal judgment and mathematical tests. Reviews operations and testing of models to ensure adequacy or determine needs for reformulation. Prepares written, non-technical reports for management, indicating solution or range of possible alternatives in rank of desirability and probability of success. Installing, configuring and maintaining Unix/Linux systems.Deploy, maintain and operate a large, mission critical application which is written in Java running Linux, Oracle, MQ Websphere and Tomcat.Automation of maintenance and operations activities through scripting and/or small Perl/Unix applications/scripts.Participate in defining, designing and implementing highly available, fault tolerant hardware and software solutions. Show less

Displayed commercial expertise in transforming business strategy into Revenue Integrity system as rules that helped to migrate and mitigate PNR batch from Amadeus to Sabre. Proactively came up with important links set-up for Testing and Implementation of new airline code share agreements Schedule maintenance, systems perspective Training of new work processes and logged defects on support Web.

-Gained comprehensive knowledge of PROS Origin and Destination (O&D) system in understanding forecasting and optimization science during implementation.- Reviewed and executed PROS systems forecast, procedures & controls to ensure network forecast accuracy remains with the acceptable level of MPE is within 1%.- Developed Flight Exception and Overbooking’s report which has benefited whole YM department.- Designed Critical Situation Identifiers Report on weekends which showed CSI for… Show more -Gained comprehensive knowledge of PROS Origin and Destination (O&D) system in understanding forecasting and optimization science during implementation.- Reviewed and executed PROS systems forecast, procedures & controls to ensure network forecast accuracy remains with the acceptable level of MPE is within 1%.- Developed Flight Exception and Overbooking’s report which has benefited whole YM department.- Designed Critical Situation Identifiers Report on weekends which showed CSI for pre-departures for tracks if %critical flights above recent optimum (e.g. 10%) and also follow flights reviewed/changed by users. -Monitoring the performance of the PROS Revenue Management system on their routes and to recommend and implement changes to system parameters and settings in order to improve performance-Developing and implementing Inventory Management policies, procedures and strategies for their routes ensuring all key stakeholders are aware of changes to strategy-Monitoring route performance and trends and amend Inventory Management controls and strategies to address areas of weakness or to capitalize on areas of strength.-Contribution to strategic planning outside of Inventory Management such as recommendations relating to pricing or capacity.-Delivering the highest standards of flight optimization (class allocations and overbooking levels) on the routes under control in order that route revenue and company profitability are maximized- Implementing and monitor existing Inventory policies and procedures such as waitlist management and queue management. - Ensures adherence to policies by Etihad sales teams and flags to their Inventory Manager areas of abuse. Show less

-Responsible for maintaining the integrity of the database and the data-loading processes, and ensuring the accuracy of the information that is disseminated-Prepare the annual Targets. Considering the new routes for the year / seasonality / peak and off peaks for year 2007 (first time in Etihad Airways) using diff. models and systems.-My responsibility was to to provide timely, commercially important information and analysis to key commercial staff across the business. Information is… Show more -Responsible for maintaining the integrity of the database and the data-loading processes, and ensuring the accuracy of the information that is disseminated-Prepare the annual Targets. Considering the new routes for the year / seasonality / peak and off peaks for year 2007 (first time in Etihad Airways) using diff. models and systems.-My responsibility was to to provide timely, commercially important information and analysis to key commercial staff across the business. Information is derived from a wide range of data sources to provide clarity on strengths and weaknesses in terms of flown and forecasted revenue performance. -Draw on IT competencies in a broad range of software packages – MS SQL, MS Office and Business Objects amongst others. - Responsible to extract relevant data from multiple tables in the RM Systems database in response to ad hoc requests and to provide regular reporting on the airline’s revenue performance. The nature of requests frequently involves combining data from numerous database tables and requires advanced IT coding. Show less

It is one of the world's largest professional services firms measured by 2012 revenues.In internship with PwC’s Forensic Services team i 've gained skills of prevention, detection and investigation of financial crime issues, including fraud, money laundering, market abuse and other regulatory malpractice and finally submitted a term paper which was rewarded by HOD of the Dept.