• Spearheaded Marketing and Product research projects for core SEW products, including Customer Experience (SmartCX),Workforce Experience (SmartWX), and iPaySmart payment platforms- SAAS based vertical specific end-to end connected platform for Utility Sector (Energy, Water and Gas)• Created comprehensive product decks, sales enablement decks and pitch decks for sales and product teams, facilitating effective communication of product features, successful client engagements and business development efforts.• Conducted thorough competitor analysis and crafted reports to support sales, product, and executive teams, providing valuable insights for strategic decision-making.• Performed comprehensive product research to recommend new capabilities and product enhancements, ensuring alignment with market trends and customer needs.• Built Knowledge Repository and drove continuous learning & development initiatives enhancing the team's understanding of the utility sector and SEW's product portfolio.• Collaborated with the CXOs, in understanding their requirement and conducting research based on variable demand and assist in developing client presentations.• Shared industry insights with internal teams and throughout the organization via weekly newsletters, monthly theme-based energy and water magazine, and yearly overviews of developments.• Led Go-to -market (GTM) research efforts focused on new territories, such as Africa, and developed account-based marketing (ABM) strategies to drive targeted outreach and customer acquisition.• Executed manual product testing for UAT builds, ensuring high-quality software releases.

• Conducted end-to-end comprehensive market research projects, utilizing both primary and secondary research methodologies to fulfil client requirements across various industries.• Delivered demand-specific, in-depth custom reports for diverse sectors including Steel, Insurance, Coal & Ferrous mining, Automobile Aftermarkets, Real Estate, FMCG, Engineering, Construction and Process Industries, providing valuable insights for clients' business strategies.• Led a team of 4-6 executive analysts, ensuring project execution was seamless and met quality standards.• Acted as a frontline senior project member, representing the project team during delivery presentations to clients.• Collaborated with clients such as Bosch, Go Mechanic, Acko Insurance, Shanti Gears, SMS Steel, Hansgrohe, and others to understand their needs and deliver tailored market research reports.

• Conducted primary and secondary research to create Market Research reports tailored to clients' specific requirements, including Market Estimation, Trend Analysis, Driver and Opportunity Analysis, Gap Analysis, Company Profiling, Competitive Benchmarking, Industry Overviews, SWOT Analysis, PESTLE Analysis, and more.• Generated detailed Syndicate Industry Reports through comprehensive primary and secondary research methodologies, providing clients with valuable insights into industry landscapes and trends.• Assisted the Business Development (BD) team by handling prospect calls, samples, and research write-ups, contributing to client acquisition and retention efforts.• Managed multiple projects and clients simultaneously, ensuring timely delivery and high-quality outputs.• Oversaw the smooth execution of all projects and business operations, maintaining effective communication with internal teams and clients to meet project objectives.• Delivered comprehensive reports across diverse sectors including automotive, railways, steel, e-commerce, fire safety, insurance, business associations, real estate, FMCG, engineering, construction, medical devices, pharmaceuticals, energy, social sector, cold storage, agriculture, etc.

• Conducted client research and trend analysis to gain insights into client operations and contribute to the learning team's knowledge base.• Studied market trends to identify new opportunities for clients, crafting compelling stories and pitches for various media houses including Economic Times, Hindu Business Line, Mint, Forbes, Fortune, etc.• Worked with and serviced clients from diverse industries including Food Delivery (Swiggy), Edtech (Great Learning, Byju's), Venture Capital (YourNest), Payments (Mswipe), FMCG (Prestige), and others.• Tracked and updated relevant news and market scenarios daily, keeping clients informed.• Drafted press releases, PR plans, work-in-progress reports, and reviews.• Developed newsworthy story ideas and crafted pitches/articles accordingly.• Pitched latest research findings and sector trends to journalists, emphasizing client specifications.• Organized interaction sessions between clients and journalists, managed press releases, and facilitated media communications effectively.

• Conducted a market research project commissioned by the Confederation of Real Estate Developers' Associations of India (CREDAI) focused on the Mysuru region. • The objective was to gather data on the availability of 4BHK, 3BHK, 2BHK, and 1BHK apartments in the specified area of Mysore. Additionally, the study aimed to provide insights into the occupancy status, including occupied, rented, and vacant apartments, within these areas.

• Conducted market research on two-wheeler rubber components in the aftermarket segments of Pune and Lucknow. • The goal was to analyse buying behaviours and consumption patterns, as well as identify the most in-demand rubber spares for two-wheelers in these markets.

Understanding Diesel Bogie Compressor System at Northern Railway Locomotive Workshop Charbagh, Lucknow.