• Analyzed and indexed performance of new acquisitions, their products competencies, draw insights for improvement. • Delivered 360 degree view of SEO performance to marketing team. Prominently track - Search Volume, Avg Position in SERP, URL's content age & need of updation, Organic traffic and Conversions • Logical categorization of keywords having power of organic conversions, to form more oriented and optimum strategies for SEO business• Performed various exploratory analysis… Show more • Analyzed and indexed performance of new acquisitions, their products competencies, draw insights for improvement. • Delivered 360 degree view of SEO performance to marketing team. Prominently track - Search Volume, Avg Position in SERP, URL's content age & need of updation, Organic traffic and Conversions • Logical categorization of keywords having power of organic conversions, to form more oriented and optimum strategies for SEO business• Performed various exploratory analysis like funnel, cohort & point-in time analysis, segmentation to understanding user behavior and product utilization.• Explored Bold based use cases to estimate fixed interval recurring, LTV, Chargeback, Optimum Initial & Recurring Price etc, generate mathematical equation on historic data• Created multiple dashboards in Sisense & Microstartegy and OLAP reports in Microstartegy for bold end users.• Analyzed different customer acquisition channel like SEM, SEO, Affiliates etc. and its referral & source like Facebook, Google, Bing etc. in terms of effectiveness & monetary optimization.• Understand the various APIs services & partner's software & ingest data into data warehouses.• Created data pipelines to ingest data from diverse sources into existing ETL set-up. Show less

• Responsible for claim ratio calculation and updation regularly, required data from different sources and teams• Track claims/claimant behavior, associated risks and frauds• Suspicious pincode/zone investigation and analysis to track fraudulent geos• Supporting different teams with data to audit, expansion, product understanding• Publishing Daily, Weekly and Monthly reports e.g. Provider Utilization Report, Daily Claims Summary, New Provider Performance Report etc.•… Show more • Responsible for claim ratio calculation and updation regularly, required data from different sources and teams• Track claims/claimant behavior, associated risks and frauds• Suspicious pincode/zone investigation and analysis to track fraudulent geos• Supporting different teams with data to audit, expansion, product understanding• Publishing Daily, Weekly and Monthly reports e.g. Provider Utilization Report, Daily Claims Summary, New Provider Performance Report etc.• Identify, analyse, and interpret trends or patterns in complex data sets Show less

• Responsible to generate base for Pre-qualified, Pre approved, Targeted Campaigns and offers• Part of strategic decisions like new partnerships, co-creations, supported business with insights • Credit Score comparison of different Bureau agencies• Identify the multiple product’s DBs performance like response time, transaction continuity, Lags, API Calls, garbage values, fill rate of tables and recommend additions for new projects and design the tables and relationships to meet… Show more • Responsible to generate base for Pre-qualified, Pre approved, Targeted Campaigns and offers• Part of strategic decisions like new partnerships, co-creations, supported business with insights • Credit Score comparison of different Bureau agencies• Identify the multiple product’s DBs performance like response time, transaction continuity, Lags, API Calls, garbage values, fill rate of tables and recommend additions for new projects and design the tables and relationships to meet needs.• Working with managing leadership to prioritize business and information requirements.• Work with other team members to complete special projects and achieve project deadlines Show less

• Interacting with the clients for the exchange of data and information• Performing Ad-Hoc analysis, portfolio-level analysis on daily basis in order to complete work using SAS• Maintaining & updating data on regular basis according to the company’s requirements & practices using SalesForce• Coordinating with different business teams in order to ensure smooth functionality based on the requirement• Interpreting data for determining the performance & projecting probability of… Show more • Interacting with the clients for the exchange of data and information• Performing Ad-Hoc analysis, portfolio-level analysis on daily basis in order to complete work using SAS• Maintaining & updating data on regular basis according to the company’s requirements & practices using SalesForce• Coordinating with different business teams in order to ensure smooth functionality based on the requirement• Interpreting data for determining the performance & projecting probability of companies & ensuring that the information is presented clearly, timely and consistently Show less

• Explore the data from diverse sources as possible in order to build better models and gain more actionable insights• Improve data quality to generate the right results and avoid making incorrect conclusions• Identify goals, metrics, and levers early in data analysis projects to give scope and focus to data analysis• Workflows between Warehouse & Technology Platforms• Provide data support to other teams