Applied advanced Clustering techniques to enhance market segmentation and customer profiling, segmenting over 40,000customer base by analyzing purchase behavior analysis.• Achieved an 18% improvement in customer engagement, an 11% increase in retaining valuable clients, and a 7% rise inconversion rates through targeted marketing strategies.• Developed a sentiment analysis model (84.34 % accuracy) to gauge public perception of a product launch of a luxuryayurvedic brand and built a custom machine learning model (87.6 % accuracy) to predict customer churn.• Tools: K-Means Clustering, Scikit-Learn, NLTK, spaCy, Jupyter Notebook, MySQL, Tableau, AWS EC2, AWS ECR.

Collaborated with experienced modelers to build predictive models and analytic solutions. Researched and tested new analytics approaches and tools. Assisted in testing and implementation of models.•Collaborated with experienced modelers to build predictive models, contributing to a 10% increase in efficiency•Researched and tested new analytics approaches, leading to a 15% improvement in model accuracy•Assisted in testing and implementation of models, ensuring 100% compliance with industry standards

Write custom HTML, PHP, CSS and JavaScript for existing websites and applications. Design, recommend and pitch improvements to new and existing features. Assist in troubleshooting issues on web-based systems. Update and edit website content, posts and pages.