Scope of work: -Expanding Coca-Colas commercial activities, finding new avenues to expand operations and generate revenue streams for sustainable financial and market share growth. Current size of business handled is USD 1.5BN. Leading a team of 32 associates with following 9 Commercial sub-functions reporting into me:-Category Management & Development | New Product Development & Commercialization | Trade Marketing | Premium Portfolio expansion | Commercial - Modern Trade | Marketing… Show more Scope of work: -Expanding Coca-Colas commercial activities, finding new avenues to expand operations and generate revenue streams for sustainable financial and market share growth. Current size of business handled is USD 1.5BN. Leading a team of 32 associates with following 9 Commercial sub-functions reporting into me:-Category Management & Development | New Product Development & Commercialization | Trade Marketing | Premium Portfolio expansion | Commercial - Modern Trade | Marketing Operations | Cold drink Equipment | Asset Activation | Digital Trade Marketing Show less

Responsible for Outlining & delivery of strategic vision with an aim to deliver outstanding growth in market share & revenue; facilitating continuous improvement across functions & bringing in a positive change in the organization. Leading a team of 9 including GMs & AVPsAs a part of the Senior Leadership Team, supported & led the India business to achieve a 3 year CAGR of 12% (fastest in the industry and amongst FMCG space) alongside delivery of a +6% improvement in OI… Show more Responsible for Outlining & delivery of strategic vision with an aim to deliver outstanding growth in market share & revenue; facilitating continuous improvement across functions & bringing in a positive change in the organization. Leading a team of 9 including GMs & AVPsAs a part of the Senior Leadership Team, supported & led the India business to achieve a 3 year CAGR of 12% (fastest in the industry and amongst FMCG space) alongside delivery of a +6% improvement in OI margin.Created the Transformation vertical with an objective to bring in Disruptive (positive) thinking, Simplify life for field and to support acceleration of business priorities, thereby promoting a Winning Culture ! Show less

Heading the Commercial function for one of the largest Zones (South Zone) for Coca-Cola in India. The Zonal Heads of Key Accounts, Channel Marketing, Sales Capability, Cold Drink Equipment, Tele Sales and Business Analytics report into me. The zone with a turnover of 670 MM USD contributed to 34% of HCCB volumes and 45% of HCCB profits, making this one of the key leadership roles within HCCB.

Head of Sparkling category for HCCB. Responsible for delivery of Business Plan through implementation of effective strategies, identifying new business opportunities and providing Commercial Leadership for all channels. The role also involved working closely with BU to execute Brand Activation and other ATL plans across India. The category contributed to 65% of India NARTD volumes.

Responsible for Sales Operations with a 35MM USD turnover. Led a team comprising of 5 Area Managers, 23 team leaders, 140 outsourced feet on street and 300 distributor salesmen and delivery crew members. Was responsible for all strategic long term & short term planning with function Managers.

Formulation of robust annual marketing calendar basis Brand-Pack-Price-Channel construct (As per Business Plan) with clear Objectives on driving Volumes & shares. Planning & execution of all Marketing & Channel programs, Consumer Engagement programs, Brand & Pack Acts, New Product Development (NPD), Product Sampling and Events.

Experience of interaction with the Top Advertising Agencies, PR Outfits, Market Research Agencies, Production Houses (TV Commercials), Print Houses and Photographers.Handled the task of Advertising Budgeting, Sales Forecasting, Strategic ideation and implementation of various Consumer and Trade related schemes, across markets; for three financial years.