A Management Graduate with 18+ years of Sales & Marketing experience across diverse sectors such as BUILDING MATERIALS, PAINTS , ALCO BEV & FINTECH. The association covers large F-500 Brands such as DIAGEO , ASIAN PAINTS , PIDILITE, JK GROUP & MINITIFI . I have to my credit multiple accolades such as BEST STATE HEAD across INDIA for Fy 18- 19 at JK GROUP (Cement) . My roles have encompassed responsibilities of B2B & B2C , leading large teams right from planning GTM Strategy to building sustainable channel networks in across geographies that include major cities as well as deep –rural markets. The Trade – Marketing contributors span the entire gamut from START-UP scenarios to leveraging established brands for increasing both volumes and value and thus effectively contributing to both TOPLINE & BOTTOM –LINE .