PeepalCo is a canopy housing a collection of brands serving India with tailored wealth-tech products to Make Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo Group serves 19 million Indians through its various offerings—in crypto and beyond. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (was Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.

CoinSwitch is India's largest crypto app with over 20 million users. CoinSwitch is a product of PeepalCo.

CRUXPay is an open protocol simplifying the way people use crypto. It enables users to create a human readable CRUX ID which can be used to send and receive payment request, connect to dApps with a single click while ensuring an experience matching that of online fiat payments platforms like Paypal/Venmo or ApplePay. Its a naming service + payment protocol rolled into one.

Reap Benefit builds the next generation of problem solvers, by involving youth in developing skills, local data and solutions to solve local environment and civic problems.

➢ Architected and implemented end-to-end stack of an interactive design-creation platform (JS/Bootstrap in the front-end, Java/Spring MVC/Postgresql in the back-end).➢ Created a complete backend to automate the operations including a Quality Engine which works on predictive modelling to help deliver and ensure quality to the customers.➢ Ideated and launched first of a kind - At Home Alteration Service. Tied up with Myntra, ABOF and Landmark Group.➢ Simplified Performance Marketing - Build Facebook campaign predictors which reduced the CAC from Rs. 1500 to Rs. 450. This bot use prediction on the future audience based on the data collected on similar audience from other campaigns to get the maximum conversion.

** Amazon Prime Now Service Launch - Detail PageOwned the end to end design, development and launch for the Detail Page on PrimeNow application. This was a fast paced launch where the new team was hand picked from different teams across Amazon to deliver the new service.TC Article:http://techcrunch.com/2014/12/18/amazon-brings-one-hour-delivery-to-nyc-with-prime-now** Data Analytics Engine: Designed and Built the amazon's data analytics engine using DynamoDB, which provides feeds for purchase, view, scroll data and customer data directly to Amazon websites and Services, which can then leverage this data to dynamically influence customer behavior. Accomplishments - Enabled Customer Specific customization amazon wide.- Setup the Data Feeder service which other services can subscribe and render different logic based on Seasonality, Product or Customer Data.- Launched Initial experiment to rank Colors on Amazon Detail Pages based on the Product Order History and Customer preference which gained 100mm in revenue.** Backend Lead for Amazon Tablet Team to render Detail Pages on Amazon Tablet Applications build using SpringMVC. Also lead projects to optimize latency on Tablet App detail pages.Accomplishments - Helped Amazon Tablet App Detail pages move to a new Java based backend architecture.- Successfully launched the new tablet app detail pages across 10 countries.- Help reduce the overall page latency by more than 400 ms and meet the launch goal.- Helped with the scalability and maintenance of the backend stack with the amazon growth in 10 different countries.** Designed a system to detect Server and Client Side latency regressions without deploying the code to productionAccomplishments - Tool can catch regression upto 5ms on the server side.- Created a baseline for amazon detail page using HTTP Archives and created our Team specific rules to catch client side regression- Track the amazon pages week after week and detect problems on its own.

** Backend and Frontend Lead for the Image Block on Amazon Detail Page.Accomplishments- Designed and implemented the first responsive image block on amazon pages.- This feature gained 40 million dollars in revenue.- Filled a patent on the Responsive technique used to optimise based on various devices.** Designed and Implemented Recommendations for Un-Available ProductsAccomplishments- Created a new recommendations set based on other customers session information to suggest alternate product if current product is unavailable.- This feature gained 30 million dollars in revenue.

Lab Deployment using VHD* Build a software solution for Lab infrastructure to setup test machine using differencing virtual hard disk. VHDs are prepared with special functionalities required for this process.* Automating the whole process through Windows Test Technology.

Database Analysis Automation* Built an automated system for the analysis of databases of websites like naukri, jeevansathi, 99acres and shiksha.* Maintained and renewed a number of systems including automated mail filtering program for generic as well as specific needs, file transfer programs between various servers.