Project 1: Dine,Applebess and IHOPRole: Senior Web AnalystClient Name: Dine,Applebess and IHOPTools and Technology: Power BI ,GA4, Big query, Google tag managerResponsibilities: Utilize Power BI, GA4, BigQuery, and Google Tag Manager (GTM) for comprehensive data analysis and visualization.  Develop interactive dashboards and reports in Power BI to communicate insights effectively.  Implement advanced tracking setups in GA4 and GTM to analyze user behavior across digital platforms.  Conduct in-depth analysis of website and app performance metrics using GA4 to optimize digitalstrategies.  Perform data extraction, transformation, and loading ETL tasks in BigQuery for large-scale datasetanalysis.  Collaborate with teams to architect scalable data solutions and ensure data accuracy and security. Project 2: Berkley & GartnerRole: Analytics Implementation SpecialistClient Name: BerkleyTools and Technology: PowerBI,Big Query, Amplitude,Service NowResponsibilities: Lead and own our data event instrumentation and collection strategy and its execution.  Lead QA efforts, establish standards, and empower cross-functional teams to leverage data forconfident decision-making.  Partner with PMs and product analysts to design and develop event instrumentation standards andrequirements across Berkley's and Gartner products.  Provide guidance and support to other team members on best practices for the implementation of analytics.

● Proficient in implementing and managing tracking tags using Google Tag Manager (GTM) and Tealium iQ to gather analytics data and enable advanced tracking capabilities.● Extensive experience setting up and configuring tags, triggers, and variables in GTM and Tealium to track website events, conversions, and user behavior.● Demonstrated ability to create and deploy custom JavaScript code within GTM and Tealium to handle complex tracking requirements and data layer management.● Monitored and implemented Digital Analytics tracking, developed tagging requirements, and collaborated with the development team on the accuracy of tracking technology● Identified analytic strategies to support standard and ad hoc reporting that directly measures key performance indicators (KPIs), website/app and conversions, funnel performance, user experiences, and online campaigns● Performed market and user analysis using a variety of tools such as Google Analytics, Adobe SiteCatalyst, ForeSee, and data server information● Conduct stakeholder consultations to understand their business requirements and ensure the GA4 implementation meets their need● Implement and manage tags and code on multiple websites using a tag management tool● Troubleshoot GA4 implementation issues and provide recommendations for corrective action● Provide technical support during the GA4 implementation process● Set up BigQuery connections for Universal Analytics/GA4 properties to lift and shift data for storage, extraction, and mining.

Promoted: Integral member of the Analytics and Insights Wing Of Tata Consultancy Services Limited○ Involved in projects having Huge expertise in Analytics Domain○ Creating different types of reports in PowerBI Desktop and publishing them in PowerBI Service○ Creating live Connection using SSAS Cube as the data source○ Creating dashboards and sharing with organization groups○ Experience in publishing the pipeline activities, triggering the activities, and scheduling and monitoring○ Designed Different Types of reports like Drill Down, Drill Through, Sub Reports, and Parameterized Reports● Working across the organization, manage the execution of email campaigns from list definition through tracking and reporting● Identify key campaign success criteria, forecast ROI, measure & report campaign results● Analyzing the client website and creating variables and Pixel\Audience configuration for remarketing campaigns in XPO (Knorex) & Campaign Manager platforms● Pixel implementation through GTM and troubleshooting on pixel implementation issues● Reviewed company brands’ sites and advised on natural search strategies including keyword planning, metadata optimization, and link building● Worked cross-functionally with Product Management, Analytics, and External Agencies to understand marketing attribution modeling and to deploy beta technology to optimize media spend within the Affiliate channel

● Improved advertising initiatives by executing social media and digital marketing campaigns.● Created and implemented inbound marketing strategies tog● enerate more organic traffic and leads for clients.● Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.● Developed landing pages with high conversion rates to satisfy stringent ad network quality scores● Built relationships with bloggers and traditional media to increase positive brand awareness in community.● Prepared and presented reports to update stakeholders about success of each strategy.● Handling day-to-day Search Engine Marketing (SEM) and Email Marketing activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns

● Collaborated with subject matter experts and other marketing team members to produce marketing materials.● Managed some of India's leading corporate accounts like We School, Alliance University, Jaro Education and many more● Designed, build and maintain social media presence and growth strategies for them● Planned and execute all Digital Marketing initiatives for the Web, SEO/SEM, marketing database, email, social media and display advertising campaigns● Regularly send reports to clients on marketing analytics with actionable insights to identify opportunities and adjust strategy● Developed creative programs and design concepts that meet the business objectives of the organization to advance the brand strategy● Collaborated with agencies and other vendor partners

● Developing & implementing on-page & off-Page SEO strategies for achieving top rankings, conversions, and ROI● Created, implemented, and managed marketing campaigns including paid search marketing, email marketing, social media, and SEO● Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.● Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.● Performed keyword research and competitive analysis to identify effective strategies to meet client goals.● Maintained up-to-date knowledge of latest SEO tools and communicated this information to internal teams.● Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility