Ashish Upadhyaya work email
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Ashish Upadhyaya personal email
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I'm a marketing communication professional with over 30 years of experience. Throughout my career, I've had the privilege of working across diverse industries, categories, and markets, gaining insights and expertise in developing effective marketing communication strategies.My journey has been driven by a deep passion for understanding consumer behaviour, societal trends, and marketplace dynamics. This curiosity has allowed me to frame problems and mine consumer insights, enabling me to create communication strategies that have delivered results for my clients.Over the years, I've been fortunate to contribute to successful branding and marketing communication campaigns in a wide range of sectors, including Automotive, Engineering, Media & Entertainment, Pharmaceuticals, IT & Telecom, FMCG, Retail - Fashion & Lifestyle, Real Estate, Consumer Durables, Education, Travel & Tourism, and Financial Services.In the past decade, I've dedicated my focus to mastering the evolving digital ecosystem and its impact on marketing communication. This ever-changing landscape has required continuous learning and adaptation. By staying abreast of the latest trends and technologies, I have effectively integrated digital channels into comprehensive marketing campaigns, leveraging their potential to drive meaningful connections with the target audience and deliver results for my clients.My approach to marketing communication is rooted in the power of emotions and storytelling. I believe that by crafting narratives that resonate on a deeper level, we can create evocative and impactful communication solutions that achieve the desired business objectives.If you're seeking a seasoned marketing communication professional who combines deep industry knowledge with a genuine passion for understanding and influencing consumers, I would be honoured to connect with you in developing holistic marketing communication strategies that drive meaningful engagement and deliver measurable outcomes.Major Clients / Brands handled:Philips, Nokia, Microsoft, Mentor Graphics, Satyam, Tata Indicom, Tata Trusts, Star Plus, Big Magic, Zee, Patrika, Dainik Bhaskar, Web Dunia, Mercedes Benz, Eicher Volvo, Bajaj Auto, DLF Retail, Axiom Global, CII Centre of Excellence for Sustainable Development, Rajasthan Tourism, Madhya Pradesh Tourism, Ramoji Film City, Huntsman (Araldite), Total Lubricants, Lohia Corp, Navneet Stationary, Mentor Graphics, Kriti Cooking Oil, Kasta Pipes, JK Cement, Organon, Mother Dairy, Bajaj Electricals, Hamdard, Godfrey Philips and Pan Parag to name a few.
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FounderAcueiti DigimediaGurugram, Hr, In -
FounderAcueiti Digimedia Nov 2019 - PresentGurugram, Haryana, InAcueiti is a new-age DigiMedia Consultancy with an experienced soul. In today’s spirited, hyper-competitive, and challenging business environment, we are here to help our Clients succeed.We bring a team of highly experienced communication and digital media experts who possess deep domain knowledge and practical insights about the online marketing world. We work closely together to develop the most cost-effective digital marketing strategies that maximize return on investments. -
Chief People OfficerPurple Focus Pvt. Ltd. Jan 2022 - PresentMumbai, Maharashtra, InAs the Chief People Officer at Purple Focus, I am responsible for identifying and recruiting the right talent for fueling the Agency's growth. I also assist the management with periodic performance reviews and am responsible for the cultural assimilation of new employees as well as the training and development of all employees. I strive to empower individuals to reach their full potential and am dedicated to building high-performing teams that drive the Agency's success. -
Consulting Director - StrategyPurple Focus Pvt. Ltd. Jul 2018 - Dec 2021Mumbai, Maharashtra, InI partnered with the teams at Purple Focus, offering strategic inputs and insights on key accounts. I also contributed to new business pitches and other projects of significance, apart from the training and mentoring of team members. -
Executive DirectorPurple Focus Pvt. Ltd. Sep 2007 - Jun 2018Mumbai, Maharashtra, InI rejoined Purple Focus in a new role and with a larger mandate.The Agency's focus was on growth through consolidation of existing businesses, acquisition of new clients, and expansion of service offerings on the way to becoming a truly 360° solutions company. Was co-opted into the newly formed Management Committee of the company. Along with the operational responsibilities of the New Delhi office, I also led the Strategic Planning function of the agency nationally.Nokia, DLF Retail, Philips Lighting, Bajaj Auto, Eicher Volvo, Star Plus, Big Magic, Star Pravah, Lohia Corp, Minda Group, Kasta Group, Rajratan Group, Goel TMT, Aakriti Group, Unique Builders, Total Oil, Huntsman, Navneet Group, Patrika, Dainik Bhaskar, webdunia.com, dainikbhaskar.com, catchnews.com, Prodea & Tata Trusts, Ministry of Shipping - Maritime India Summit etc. are some of the businesses that we pitched for and won. -
Group Business DirectorMudra Communications May 2006 - Aug 2007Mumbai, Maharashtra, InI joined Mudra Delhi during a tumultuous time for the branch. As Group Business Director, I was responsible for one of the three Business Groups, with a mandate to stabilize and give confidence to existing client relationships as well as to keep the agency team motivated. Was successful on both counts. Pitched for, and won the ICML account. Portfolio of Accounts: Mother Dairy (Safal- Frozen Vegetables, Fresh Fruit & Vegetables, Juices), Hamdard (Rogan Badam Shirin, Lahmina & Ethical Unani Medicines), Ozone Ayurvedics (No Marks), Neva Thermals, International Cars & Motors Ltd. (Rhino), BSES, The Chadha Group (Liquor and Real Estate), MMTC and Rural Electrification Corporation. -
Branch DirectorPurple Focus Pvt Ltd May 2003 - Apr 2006Mumbai, Maharashtra, InI joined Purple Focus Pvt. Ltd. with the mandate to set up their New Delhi operations. As the Branch Director, I was responsible for all aspects of the branch operations - team recruitment and training, client acquisition, key client management, and branch finances. The branch achieved break even in year one and profits in the subsequent years. Pitched for and acquired the businesses of 5 Tata Indicom circles - Delhi, Rajasthan, UP-East, UP-West, Madhya Pradesh and Gujrat. Won the advertising businesses of two Zee Channels - Zee Jagran and Siti Channel. Also won the businesses of Rajasthan Tourism Development Corporation, Parkash Infrastructure, and Hiranyam Jewellers - New Delhi. -
Branch ManagerGrey Group Nov 1999 - Mar 2003New York, Ny, UsAs a profit centre head, I was responsible for all aspects of the branch’s functioning and ensuring that the business objectives of the branch were met. I was also a member of the Grey Managment Committee.Was instrumental in the turnaround of the branch. The Grey Kolkata operations returned to profits, after five straight years of losses, within 15 months of my joining. Annual revenues increased fivefold during my tenure, (to Rs 5 Cr) through new business acquisitions and offering integrated communication solutions to new and existing clients.Accounts Acquired: Organon (Corporate, HRT, Infertility Management and Pregnancy Diagnosis), Kenilworth Hotels (Kolkata and Goa), Score Information Technologies (Software Solutions and Computer Education), Express Communications (ISP), HIDCO (Real Estate), Orly (Retail), and Beauty Concepts (YSL & Davidoff) -
Client Services DirectorR K Swamy Bbdo Oct 1998 - Nov 1999Mumbai, Maharashtra, InAs the Client Services Director, I lead the servicing function of the branch and was also responsible for new business pitches. Successfully led the pitches for Microsoft Development Centre, Hyderabad Batteries, Shri Shakti LPG and SQL Star International. Was a member of the agency team that pitched for the Mercedes Benz business, which was won by RK Swamy BBDO. Worked very closely with the client in the formulation of the product and marketing & communication strategy of Ramoji Film City as a tourist destination.Accounts Handled: Satyam Computer Services Ltd., Microsoft India Ltd., SQL Star International, Mentor Graphics, Dr Reddy’s Laboratories, Bambino Agro Industries, Ramoji Film City, Margadarsi Chit Funds, Hyderabad Industries Ltd., Hyderabad Batteries Ltd., Kalanjali Textiles & Handicrafts and Shri Shakti LPG. -
DirectorTouchstone Advertisng & Marketing Services Apr 1996 - Oct 1998I was a member of the start up team of Touchstone. Was responsible for the setting up of the Media, Creative and Servicing functions of the agency including recruitment, training and establishing systems and processes. Was also responsible for the servicing of the agency’s largest account, Bajaj Electricals Ltd.
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Account DirectorEverest Marketing & Advertising May 1989 - Mar 1996A seven-year long stint in my first job laid the foundation of my advertising career and provided the opportunity to learn and practice the principles of Account Management across various levels and diverse categories & brands.Joined as Jr. Account Executive, promoted to Account Executive in Sept 90. Was made Sr. Account Executive in April 92 and given independent charge of Pan Parag the agencies largest account at that time. Promoted to Account Group Manager in Dec 93 with the responsibility of handling the Red & White and Cavanders franchise of Godfrey Philips’. Was made Account Director in April 95.Accounts Handled: The Red & White and Cavanders Franchise of Godfrey Philips India Ltd, Pan Parag and Rotomac of Kothari Products Ltd., Lakshmi Cement of J K Corp, Infinity of Globsyn. Pertech Computers Ltd (PCL), safety matches brands of WIMCO Ltd and Sylvania & Laxman Ltd. (Lighting and Appliances)
Ashish Upadhyaya Skills
Ashish Upadhyaya Education Details
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Rajendra Prasad Institute Of Communication And ManagementDiploma In Business Management -
Osmania University, HyderabadPolitical Science
Frequently Asked Questions about Ashish Upadhyaya
What company does Ashish Upadhyaya work for?
Ashish Upadhyaya works for Acueiti Digimedia
What is Ashish Upadhyaya's role at the current company?
Ashish Upadhyaya's current role is Founder.
What is Ashish Upadhyaya's email address?
Ashish Upadhyaya's email address is as****@****ail.com
What schools did Ashish Upadhyaya attend?
Ashish Upadhyaya attended Rajendra Prasad Institute Of Communication And Management, Osmania University, Hyderabad.
What skills is Ashish Upadhyaya known for?
Ashish Upadhyaya has skills like Advertising, Marketing Communications, Integrated Marketing, Creative Strategy, Marketing Strategy, Corporate Communications, Social Media Marketing, Brand Management, Public Relations, Key Account Management, Event Management, Digital Marketing.
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