At Testbook, I played a pivotal role in driving 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐞𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐬𝐞𝐚𝐫𝐜𝐡 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. My key responsibilities included:1. 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Spearheaded the development and execution of comprehensive SEO strategies.2. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Improved the performance of existing and new content to boost rankings.3. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Identified high-impact keywords to improve traffic and visibility.4. 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎: Conducted audits, fixed crawl issues, and optimized site structure for better indexing.5. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠: Used analytics tools to measure performance and inform strategy adjustments.This experience strengthened my ability to create holistic SEO strategies that drive business impact and sustainable growth.

As an SEO Executive at upGrad, I played a key role in optimizing the company's online visibility and driving organic traffic growth. My primary focus was on improving search engine rankings and enhancing user experience. Key responsibilities and achievements include:⁣⁣𝐎𝐧-𝐏𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Optimized website pages, metadata, and content to align with targeted keywords, leading to improved visibility in search results.⁣⁣𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Collaborated with content teams to create SEO-friendly blog posts and landing pages, increasing page engagement and lowering bounce rates.⁣⁣𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Identified high-impact keywords and created targeted strategies to outperform competitors in the search landscape.⁣⁣𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Developed and executed link-building campaigns, increasing domain authority and boosting site credibility.⁣⁣𝐒𝐄𝐎 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Monitored SEO performance via Google Analytics and Google Search Console, generating reports to track rankings, traffic, and CTR improvements.⁣⁣𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐓𝐞𝐚𝐦𝐰𝐨𝐫𝐤: Worked with developers, designers, and content creators to ensure that SEO best practices were followed across the website.⁣⁣This role allowed me to refine my technical and analytical skills while making a direct impact on 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭.