Ashish Chandra Email & Phone Number

Test marking, tasting events, collaborations, getting final licenses for launch.

Self-researcher in the subject of food & food manufacturing.

Delhi, India

Exploring the unexplored. Living life like a consumer. Learnt so much looking at the real world being a consumer. Was in a different routine working in the corporate world:-). Life is amazing!. Don't waste it on a presentation:) Think about it.Lessons of experiences from both sides are a story untold, I guess. In a single line, my earlier experience was.

Nyon, Vaud, Switzerland

This was a global category marketing role. This was an extremely exciting role as this was like creating the brand & innovations for adoption for all markets.My earlier stints were in a diverse market like India, then a region like Middle East (different countries) and now a global category. As a team of 5, we had to dig in consumer insights across diverse.

Nyon, Vaud, Switzerland

This role has a specific goal of leading a cross-functional team (agency, R&D, supply chain, design, packaging, project team) to drive an innovation project. I was leading this cross-functional team for a German innovation in Otrivin that had a moisturizing effect after use.During this project, my main achievement was that I brought the launch timeline.

Dubai, United Arab Emirates

This was the time when the Middle East region was getting restructured and Turkey was added. And then the HQ moved from Dubai to Turkey. The key was to ensure continuity of business of a new portfolio well. I think I did that well. Nothing more to report here more.

Dubai, United Arab Emirates

Responsible for the Sensodyne portfolio for Middle East! With a team 3 marketeers, we found opportunities for growth for already existing Sensodyne portfolio.Launched a campaign #saynotosensitivity. Was a massive success! Consumption with existing users and penetration in existing geographies increased. Got a lot of awards, recognition across Middle East..

Gurgaon, India

Spent all my time learning foundational marketing. Writing clear simple briefs. Keeping us away from the product and thinking like a consumer. The team created insightful commercials. Moved numbers (growth, share, equity..) like in previous stints. Was awarded the marketeer of the year award! Was truly humbled and amazed! Learned some lessons on HQ.

Chennai, Tamil Nadu, India

In this role, I was responsible for execution of all marketing plans in the Southern region across 7 areas, customizing the plans to suit each area/state for effective regional growth. Making sure the plans had quality for each ASM and would be an asset for achieving their goals was important. Managed the regional BTL budget, optimizing spends, assisted.

Mumbai, Maharashtra, India

Managed a team of 6+36 people and a warehouse, delivering a direct distribution of 28000 retail outlets across central India. It was a declining marketing with a low reputation for the company. I remember the first visit to a distributor (Indore) for the handover. That visit.. spread the news in the area that someone had arrived. We grew double digits and.

I had the opportunity to be a part of the nationwide major distribution consolidation exercise (project CANVAS). The task was to consolidate 25+ distributors to 6 major distributors in the central state of MP. It involved dismantling the existing sales structure, mapping the towns, routes and outlets, from scattered small scale distributors to large scale.

Kolkata Area, India

As a part of the internship program, I spent 3 months in the Sales function, learning the basics of ground level sales in East India (Jharkhand), 3 months in the marketing function at the headquarters through a project in the Horlicks team.

Karnataka

First exposure to the FMCG environment, I spent 3 months travelling through rural Karnataka to find growth opportunities in sales coverage (outlets) by distributors in existing and new towns.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Engineer’S Degree, Mechanical Engineering

High School