Ashish Chandra Email and Phone Number
Launched a new venture, The Foodify Company (TFC), to help people get a wide variety of simplified, preservative free, delicious home-style food that requires no or minimal cooking!The product is ready. Tested, re-tested - many rounds! It's great! It's good to sense the demand already and supplies started. Last year has been grueling, an eye-opener and fun! I am lucky to have a strong support system! It's time now for the product-consumer interaction!Right now, building a team to make the interaction as best as it can be, hence looking for people :)- bouncing boards, consumers, bloggers, enthusiastic learners & experts, digital marketing technologists, modern age demand generators, people who have strong FMCG experience with agencies or companies who understand the Indian household.My corporate world experience:(Just wrote these lines down a long time ago. For details, if necessary, go through the profile I guess!)• Extensive FMCG marketing experience managing $100Mn+ categories globally• Brand planning & strategy, Expert in digital marketing, Consumer insights, Media management• Multi-category brand building experience across Nutrition/Food, Oral Care and Wellness• Proven track record of turning around brands/business, delivering market share and P&L• Customer & shopper marketing, Sales development & management• Driving innovations, new product development and leading a project management team• Recognized as a leader developing a team of people & agencies in capability & talent• Mentor for Future Leader’s Program (program for new talent sponsored by global CEO)Won many internal & external awards in sales & marketing!
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FounderThe Foodify Company (Tfc) Dec 2024 - Present
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ProprietorThe Foodify Company (Tfc) Jun 2024 - Nov 2024Test marking, tasting events, collaborations, getting final licenses for launch.
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ResearcherSelf-Employed Dec 2023 - Jun 2024Self-researcher in the subject of food & food manufacturing.
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Exploring LifeSelf-Employed Oct 2019 - Nov 2023Delhi, IndiaExploring the unexplored. Living life like a consumer. Learnt so much looking at the real world being a consumer. Was in a different routine working in the corporate world :-). Life is amazing!. Don't waste it on a presentation :) Think about it.Lessons of experiences from both sides are a story untold, I guess. In a single line, my earlier experience was awesome, post-corporate life was the consolidation phase.
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Global Category Marketing Lead - Respiratory Portfolio - OtrivinGsk Jan 2017 - Sep 2019Nyon, Vaud, SwitzerlandThis was a global category marketing role. This was an extremely exciting role as this was like creating the brand & innovations for adoption for all markets.My earlier stints were in a diverse market like India, then a region like Middle East (different countries) and now a global category. As a team of 5, we had to dig in consumer insights across diverse markets and find opportunities for growth and new innovations. This would then lead to close interactions with markets to help them grow their business/brand to achieve yearly forecasts. I was specifically working with Germany, Russia, South East Asia. I was a part of the monthly project management board every month. -
Global Category Innovation Lead - Respiratory Portfolio - OtrivinGsk Aug 2016 - Sep 2019Nyon, Vaud, SwitzerlandThis role has a specific goal of leading a cross-functional team (agency, R&D, supply chain, design, packaging, project team) to drive an innovation project. I was leading this cross-functional team for a German innovation in Otrivin that had a moisturizing effect after use.During this project, my main achievement was that I brought the launch timeline from 2019 to 2018! It was unheard of in any innovation project that was being driven globally.
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Area Marketing Lead - Panadol Portfolio - Middle East & TurkeyGsk - Middle East & Turkey Jul 2015 - Jul 2016Dubai, United Arab EmiratesThis was the time when the Middle East region was getting restructured and Turkey was added. And then the HQ moved from Dubai to Turkey. The key was to ensure continuity of business of a new portfolio well. I think I did that well. Nothing more to report here more.
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Marketing Lead - Sensodyne Portfolio - Middle EastGsk - Middle East Nov 2013 - Jun 2015Dubai, United Arab EmiratesResponsible for the Sensodyne portfolio for Middle East! With a team 3 marketeers, we found opportunities for growth for already existing Sensodyne portfolio.Launched a campaign #saynotosensitivity. Was a massive success! Consumption with existing users and penetration in existing geographies increased. Got a lot of awards, recognition across Middle East. All records on performance marketing were recognized across the world! We were invited by Google & Facebook HQs in California for a case-study presentation. ME media also interviewed the team for a talk-show.A new innovation (global) was launched by us in Middle East called Sensodyne True White. Was a massive success in Dubai and geographies with already high user-base. Won the ME award that's equivalent to Effies in India.
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Consumer Marketing - Boost IndiaGsk Consumer Healthcare India Oct 2011 - Nov 2013Gurgaon, IndiaSpent all my time learning foundational marketing. Writing clear simple briefs. Keeping us away from the product and thinking like a consumer. The team created insightful commercials. Moved numbers (growth, share, equity..) like in previous stints. Was awarded the marketeer of the year award! Was truly humbled and amazed! Learned some lessons on HQ relationships. Was acknowledged by the agency partners as one of their most loved clients :-).Ah yes, shared my mother's aloo parantha with Dhoni while sitting on a slab during one of the shoots! -
Shopper/Customer Marketing ManagerGsk Consumer Healthcare - South Region Jan 2010 - Sep 2011Chennai, Tamil Nadu, IndiaIn this role, I was responsible for execution of all marketing plans in the Southern region across 7 areas, customizing the plans to suit each area/state for effective regional growth. Making sure the plans had quality for each ASM and would be an asset for achieving their goals was important. Managed the regional BTL budget, optimizing spends, assisted the leadership in planning the regional forecast and then achieving the regional commitments.Was responsible for the launch of Sensodyne in trade in coordination with the marketing team. South region was the first region to launch Sensodyne in the country. Regional growth number, I don't remember. But we moved numbers like anything! I remember our parties! Of course, execution of my plans by the ASMs that mattered! :-).
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Area Sales ManagerGsk Consumer Healthcare - West India Jan 2008 - Dec 2009Mumbai, Maharashtra, IndiaManaged a team of 6+36 people and a warehouse, delivering a direct distribution of 28000 retail outlets across central India. It was a declining marketing with a low reputation for the company. I remember the first visit to a distributor (Indore) for the handover. That visit.. spread the news in the area that someone had arrived. We grew double digits and my team left a legacy. Value of relationships and building a "team" is something one learns in sales.
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Area Sales Manager, Project CanvasGsk Consumer Healthcare India Jan 2009 - Sep 2009I had the opportunity to be a part of the nationwide major distribution consolidation exercise (project CANVAS). The task was to consolidate 25+ distributors to 6 major distributors in the central state of MP. It involved dismantling the existing sales structure, mapping the towns, routes and outlets, from scattered small scale distributors to large scale distributors.
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Business Management TraineeGsk Consumer Healthcare - East India May 2007 - Dec 2007Kolkata Area, IndiaAs a part of the internship program, I spent 3 months in the Sales function, learning the basics of ground level sales in East India (Jharkhand), 3 months in the marketing function at the headquarters through a project in the Horlicks team.
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Business Leadership TraineeColgate-Palmolive May 2006 - Jul 2006KarnatakaFirst exposure to the FMCG environment, I spent 3 months travelling through rural Karnataka to find growth opportunities in sales coverage (outlets) by distributors in existing and new towns.
Ashish Chandra Education Details
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Marketing/Marketing Management, General -
Mechanical Engineering -
High School
Frequently Asked Questions about Ashish Chandra
What company does Ashish Chandra work for?
Ashish Chandra works for The Foodify Company (Tfc)
What is Ashish Chandra's role at the current company?
Ashish Chandra's current role is Founder | Building a company | Global FMCG experience |.
What schools did Ashish Chandra attend?
Ashish Chandra attended Xlri Jamshedpur, Delhi College Of Engineering, Sardar Patel Vidyalaya.
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Ashish Chandra
Bengaluru1gmail.com -
Ashish Chandra
Delhi, India -
Ashish Chandra
Vice President @ Isoft | Business Development | Advisory | Government & Public Sector | Kpmg | Pwc | Adobe | Infosys | BdoIndia
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