Ashish Bansal

Ashish Bansal Email and Phone Number

Leader | Strategy | Sales & Marketing | 15 Years of B2B & B2C Expertise | Retail | IIMA @ Coats
london, england, united kingdom
Ashish Bansal's Location
Bengaluru, Karnataka, India, India
Ashish Bansal's Contact Details

Ashish Bansal personal email

n/a
About Ashish Bansal

Result-oriented business professional with 16+ years of experience in B2B, B2C, and retail. I excel in leadership, business development, and driving revenue growth. My dynamic and creative approach, coupled with a proven track record, has led to successful collaborations with top-tier companies. Beyond my professional life, I'm an avid traveler and love to explore the world.

Ashish Bansal's Current Company Details
Coats

Coats

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Leader | Strategy | Sales & Marketing | 15 Years of B2B & B2C Expertise | Retail | IIMA
london, england, united kingdom
Website:
coats.com
Employees:
3521
Ashish Bansal Work Experience Details
  • Coats
    Commercial Director
    Coats Mar 2023 - Present
    Bengaluru, Karnataka, India
    Leading sales, business development, customer service, marketing and technical support for India business for Apparel segment.
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  • Coats
    Vice President Of Sales
    Coats Jan 2021 - Mar 2023
    Bengaluru, Karnataka, India
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  • Coats
    Business Development Manager
    Coats Jan 2018 - Dec 2020
    Bengaluru, Karnataka, India
    - Developing & executing marketing plans for Industrial division.- Responsible for managing sales operations requiring close coordination with logistics and other teams- Driving business growth with domestic and global brands in apparel & footwear across categories- Managing P&L, pricing strategy and product development for industrial division- Recruiting, training and developing sales and business development team across India
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  • Coats
    Product Manager
    Coats Jun 2016 - Dec 2017
    Bengaluru, Karnataka, India
    - Managed complete product portfolio for industrial business in apparel and footwear- Headed product development across categories and introduced as well as rationalised product portfolio- Initiated and developed marketing plans, collaterals and activities across 15 locations- Developed and implemented eComm strategy for India in coordination with tech team
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  • Coats
    Regional Manager
    Coats Sep 2013 - May 2016
    - Managed B2C division for Telangana and Andhra Pradesh- Managed Industrial division (B2B sales) for Karnataka- Managed sales & distribution and warehouse operations for entire region with team of 50 members- Improved warehouse execution to 95% and rationalized delivery routes for better customer service
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  • Diageo
    Key Account Manager
    Diageo Aug 2011 - Sep 2013
    Kolkata Area, India
    - Driving distribution and sales in more than 100 key accounts such as 5-star hotels, premium clubs, premium restaurants, high end bars and premium retail outlets- Managing distributors for overseas and luxury range for Kolkata; also responsible for primary sales- Designing, planning and executing experiential activations especially for luxury range - Managing budgets and spends for customer as well as consumer activations for maximizing returns - Building relationship with key accounts and planning activations/promotions on monthly basis- Providing product and brand knowledge to customers, wait-staff, sales representatives - Developing, negotiating and finalizing annual JBPs; executing agreed contract deliverables
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  • Henkel
    Brand Manager
    Henkel Apr 2011 - Aug 2011
    - Managing personal care and cosmetic brand ‘Fa’ & ‘Neem’ with annual turnover of 50 crore- Leading and finalizing brand plans and growth avenues and their strategic fit with the corporate plan- Managing the marketing budget (8 crore) and brand management strategy to support top line and bottom-line growth and foray into new segments and innovative products- Ensuring coordination with sales department to implement and monitor all branding and marketing activities- Coordinating with market research agencies to get feedback on existing products and on their availability and brand equity
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  • Henkel
    Area Sales Manager
    Henkel Oct 2009 - Apr 2011
    - Driving sales of entire range of Henkel India in modern trade channel for North Zone with annual turnover of around 13.6 crore- Managing key accounts such as Big Bazaar, SPAR, ABRL, Reliance Retail, RPG Spencer’s, KB’s Fair, Wal-Mart, Carrefour with a total store count of more than 350 stores - Leading a team of 40 members including SOs, SRs, supervisors and promoters- Managing channel sales partners (distributors) at upcountry locations, contributing around 15% of modern trade business in the zone- Managing net working capital, inventory level and settling claims for distributors; tracking & ensuring primary and secondary from distributor point- Planning and implementing activities/promotions/category management with key retailers- Planning and aligning annual Joint Business Plan with all business partners at regional level
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  • Spencer'S Retail Limited
    Category Manager
    Spencer'S Retail Limited May 2008 - Oct 2009
    Kolkata Area, India
    - Category Management (FMCG foods) for pan India, contributing around 7% to the total company’s turn-over of 950 crore- Handling key accounts like ITC, Nestle, Kellogg’s, Parle, Dabur, Heinz, Perfetti, Wrigley’s etc- Negotiating product margins & Terms of Trade with national vendors- Driving sales and margin, in coordination with distributors/vendors and regional teams- Conducting events/activities in coordination with marketing team to enhance footfall- Designing promotions on the basis of consumer’s buying and consumption behavior- Designing range architecture (width & depth), based on the store format (hyper, super or daily) and regional preferences
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Ashish Bansal Skills

Sales And Marketing Functions Retail Category Management Key Account Management Sales Management Customer Marketing Fmcg Retail Brand Management Business Planning Management Market Research Sales Marketing Negotiation Strategy Business Strategy Competitive Analysis Team Management Fast Moving Consumer Goods

Ashish Bansal Education Details

Frequently Asked Questions about Ashish Bansal

What company does Ashish Bansal work for?

Ashish Bansal works for Coats

What is Ashish Bansal's role at the current company?

Ashish Bansal's current role is Leader | Strategy | Sales & Marketing | 15 Years of B2B & B2C Expertise | Retail | IIMA.

What is Ashish Bansal's email address?

Ashish Bansal's email address is as****@****geo.com

What schools did Ashish Bansal attend?

Ashish Bansal attended Indian Institute Of Management, Ahmedabad, Panjab University.

What skills is Ashish Bansal known for?

Ashish Bansal has skills like Sales And Marketing Functions, Retail Category Management, Key Account Management, Sales Management, Customer Marketing, Fmcg, Retail, Brand Management, Business Planning, Management, Market Research, Sales.

Who are Ashish Bansal's colleagues?

Ashish Bansal's colleagues are Angela S2 Nascimento, Hope Hensley, Alberto Angelino, Ân Vũ, Kashan Lodhi, Albert Paley, Leandro Aparecido.

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