 Buying & Merchandising for Power Sports Brand for Retail Stores. Creating Range of great performance footwear as per Seasonal Trends at affordable price for mass consumers.  Finalization of the Estimate for the Year/Season as per the Organization Targets with approval from the management. Plan Range & Sourcing architecture for the entire sub category as per Price Points. Shoe line & Business Plan Presentation to Management. Range selection from Import & Range Development for local due to Gaps in the international range viz Price Points. Negotiation & Finalization on the Costings of the Product, making sure that the Target Margin is intact. Responsible for Achieving TO/Pair/Margin Growth. Freezing Monthly orders on the basis of the Estimates/OTB. Follow up on the Week Wise Delivery of the goods from the factory through sourcing. Sales Monitoring: Ensuring & keeping a tap on Week Wise Sales at Article/Region/Store wise. Incase if few Skus are not performing taking Corrective Actions, like cross promotion or price reduction etc. New articles sales monitoring, if it does well than increase the depth of the articles to further stores & further re order. Regular analysis for the Product Life Cycle for NOOS/ Best Sellers & creating substitutes. Constantly mark the discontinued lines and inform the Operation/ Store Sales Teams so as to ensure a faster clearance of the same. Regular Store visits to Own Stores as well as Competitors to make sure we are aligned & better with the competition offerings.  Regular Meetings with Retail Operation Team/Sales Staff to get more insights about the Consumers feedbacks & requirements. Ensuring that the Seasonal Business is secured keeping in mind special Regionals Festivals like North – Diwali , West – Monsoon Season , South – Pongal & East – Durga Puja etc. Marketing: Coordinating with marketing on New Highlights / POP to be changed in new seasons/ VM for Power.

 Handled Buying/Sourcing of Skechers India. Range selection from Import to Local development to meet the needs of Value Price Points. Placement of the Brand in Planet Sports Stores, Central , Metro ( SIS) Regular Coordination with the sales team with training on the new products & highlighting them USP of the brand/product. Range Development in coordination with US counterparts and Indian Factories on the basis of tech packs or confirmed samples. Negotiated the cost with the factory & placing the orders. Sourcing CKD/SKD to produce in India by importing from China/Vietnam. Completely helped the Indian factories to source materials from china/India. Worked with Vendor SSIPL Retail & Aura International.

Worked as a Brand Manager for Carlton London. Job Profile included Range Planning , Buying and Distribution.

Worked as a Sourcing Manager,Job profile was to source shoes for all the genders from China at competitive price with High Volumes.