We build immersives - The new surfaces of engagement and revenue. Immersives have helped global brands transition from simply being omnichannel to becoming omnipresent for their fans. With emerging technologies, we've proved these experiences are feasible and scalable.Our goal is to make immersives for all. One update at a time.

We are the premier Culture Operating System for creators, brands, and fandom to launch into Web3.No borders, no rulers, just people creating stuff together. The richest, most accessible experience - on the blockchain or elsewhere - for both creators and collectors.We are shaping Web 3.0 into the largest culture multiverse.We connect artists and fans through storytelling, experiences, and community building. All with a single pass. A nifty backpack in which you put goodies from your adventures in art, music, gaming, and entertainment in the multiverse.

I was part of a great team that built delightful, intuitive experiences that help our customers move money for better. Better known as the customer advocates we were called the "curious" bunch. Always challenging the status quo in our search for greater customer experience. Driven by the mantra to make our platforms and channels better for our customers, our shared destiny was to strive to build scalable solutions that drive greater customer adoption, delight, and retention.What excited us always? Discovery, innovation, collaboration, delivery and real results. What were we capable of in this journey?- A design system for the global organisation- Building a mature practice to ensure UX was an integral part of the product journey and roadmap.- Deliver the first-ever digital banking experience pilot from Western Union.- Reimagining Western Union's digital channel globally - Web & mobile.I do miss my brilliant, warm colleagues that made this journey delightful and meaningful for me.However, we need to keep moving forward.Sleep. Eat. UX. Repeat.

Global Brand Management for the Polaris Group Companies - Intellect Design Arena (product organisation) and Polaris Consulting & Services (services organisation).Work, as the single POC, with the CEO's office, senior leadership team, LoB leadership & CMOs, delivery leaders, product heads & support organisation to strategise and implement their brand, communications & marketing vision and programs through innovative solutions across marketing levers and channels.Under the leadership and guidance of the Chairman, Global CMO & Brand Operations Head, work on large complex brand and communications programs under stringent timelines.Team Leadership & Management for Brand, Creative Services, Online Solutions, Digital Marketing & Internal Communications.

Creative Direction and Communications - Strategic Ideation, Visualisation, Design, Execution and Production across design, communications and marketing levers spanning all channels & mediums in a leadership capacity.Work with an ecosystem of brand consultants, advertising & creative agencies, implementation teams, sourcing & production vendors to deliver marketing and communications programs as the single POC for the organisation.

Global head for Brand Management playing the role of a brand strategist and guardian.Creative Director heading a creative shared services desk that specialised in Creative Visualisation and Ideation across Print, Events & Online SolutionsCreative head - Heading a team of designers across India

Head of Studio - P&L Owner, Business Development, Creative Direction and Program ManagementThis included the following responsibilities:Creative Director for the Studio delivering Brand Management and Business Progression programs across Identity Management, Print design, UX strategies and programs, and Interactive showcase solutionsUX head for interaction projects including an award-winning framework built for a Wealth Management product for of a leading IT company and showcase websites for leaders in the construction and travel industry.Key client account management for all accounts with Delivery ManagerTeam management for the Studio with a strength of 7 designers & 4 developers

Responsible for leading interaction design projects, crafting online experiences for global brands. Key responsibilities include:Bringing to life the online brand of our clientsTranslating key creatives to user-friendly interactive online experiencesCreating high standard Adobe Flash websites for eCommerce and showcase through scripting & designManaging key client accounts for the studio in this department - Mercedes Benz, Textrade India, Sound N Vision, Anna Simona, Gala Equipments, etcSupporting strategic brand exercises to ensure feasibility of technological implementation for online solutions

E-learning expert managing key customer engagements and translating UX/ UI designs into feasible and scalable learning modulesDelivered to the Department of Works & Pensions working with them in the UK as a project manager to help them roll out their country-wide eLearning training programs that helped them launch their call centers to handle pension calls.Key member of rapid development team for LMS integration on Authorware and Flash projects