Marketing | Business Development | Public Relations Management | Talent Management | Digital Marketing | Collaborations | Content Acquisition | • Implementation of effective marketing campaigns for award winning TVC’s & National Award Winning Feature Film “Badhaai Ho”.• To create a competitive advantage for Chrome Pictures as we expand across different sections of filmmaking. • Overall responsibility for building brand management and corporate identity.• Working closely with clients and agencies by planning, strategising and assisting in the formulation of marketing strategies to build a lasting connection with audiences.• Promotional tie-ups with brands/media houses etc.• Develop marketing campaigns from scratch including positioning framework, audience identification, media strategy and launch roadmaps.• Pitching Directors & Company profile to attract new business & projects.• Working closely in synergy with collaborators across different modes of platforms and ensure smooth promotional execution.• Collaborating with talent scouts to pursue leads and pitch potential representation.• Digital Marketing campaign planning and execution.• PR Activations and Execution of the PR Strategies with the appointed PR agency for commercials & films.• Performing strategic value-added analyses around growth opportunities, marketing campaigns, media optimisation, ad effectiveness and core business metrics.

Cost Management | Cost Analytics | Revenue Management | Budget & Forecasting |•Participating in the development of food and beverage financial goals for food and beverage operations and ensure they are aligned with the objectives of the organisation.•Assist in developing relevant budgets and forecasts.•Perform the tasks of conducting physical inventories, menu costing, financial reporting.•Handle responsibilities of designing food and beverage control systems and procedures.•Responsible for planning, organising, coordinating and controlling the implementation of stipulated food and beverage control systems and procedures to optimize returns on cost in food and beverage.•Coordinate with the group food & beverage director in conducting periodic market surveys and obtaining best quality/price for all food items.•Analysing the market in regards to bringing up the revenue for food & Beverage.•Reconciling Micros and Opera revenue.•Ensure accurate and timely postings of sales in the appropriate ledgers.•Preparing month end sales mix and related cost of sales analysis.

Subway, Pune, Maharashtra |June 2004 - September 2010Regional ManagerResponsibilities:• Active participation in day to day activities among the all 7 stores in PUNE.• Understanding the market/customer’s need and making brand awareness.• The task included recruiting, training and development, promotion, transfer and termination, remuneration of employee. • To create an environment that ensures positive customer service among the store managers. Setting monthly goals and objectives for the stores.• Physical verification of stores, determining the quality and timing for better utilisation of resourses. Maintaining records of operations, keeping check on daily sales and customer suggestions and complaints.