An MBA in Media & Entertainment with the experience of more than 21+ years in creating content and developing & executing integrated marketing strategies for brand partners across multiple Media platforms.Over the period in my career, I have had the opportunities to work on different verticals, with different teams, vendors and
 stakeholders to align brand strategy and business objectives, which not just helped me diversify my work but also helped me learn new technologies, which further helped me grow to a great extent.From TV shows to youtube content, from funnel light in studio to funnel marketing strategy, from editing to conceptualizing and creating the digital content, from Television Audience Measurement (TAM for TV) to Total Addressable Market (TAM for Digital), the learning graph has been linear upward. The latest industry being the IOT and the world of UX n UI.Lately I have been writing as well, but so far that has been only for the brand partners for their content.Skill Set - Creative direction, Art Direction, Copywriting, Creative Briefs, Creative content, Marketing strategy, Experimental marketing, Business development, Direction, Media planning, Influencer Marketing, Google Analytics, Video production, Photography, UX - UI, Graphic Design, Research, Leadership and Team building.