Leading the QSR revolution through strategic franchise expansion and culinary excellence.Cultivating a brand that transcends traditional dining experiences.

Product and retail marketing manager for TV.Role in Brief: Developing and executing marketing plans and procedures; formulating and executing brand promotion campaign; identifying the growth areas to improve the business and handling various Campaigns through which increasing brand awareness among customers.

In my present role I am responsible for developing and executing marketing plans and procedures; formulating and executing brand promotion campaign; identifying the growth areas to improve the business and handling various Campaigns through which increasing brand awareness among customers. I categorize the growth areas to improve the business along with that I develop the plan to increase the footprints of retail centers across India.My job profile includes the following roles:• Develop long term plans & procedures; review market response and communicate the same to teams for accomplishing business goals• Develop & strengthen Company’s Brand position by working closely with the clients• Identify the weak centers and define comprehensive plan to boost the sales; discover business potential & opportunities to secure profitable business volumes; design & implement marketing plans for increasing business volumeFurthermore, I develop marketing campaigns and responsible for handling all activities including research, analysis, prioritization, development & execution of marketing campaigns and strategies to attract new Clients/ Customers Liaised with the different team to enhance and communicate the brand, purposes and portfolio. I also work with Marketing director and Regional team to deliver comprehensive and integrated marketing communication plan

At LG Electronics India PVT Ltd, I was responsible for designing strategy which improves the MOT of the store level in terms of display fixture designing /development /deployment for various product categories. I designed budget as per the strategic agendas for various product categories. I designed and executed plans to improve brand visibility by improving signage share, branding across the retail chain.I Acted as Project in charge for various brand promotion activity:• Brand promotion over extensive display at New Delhi Airport• Weekend Carnival- a special RWA activation by bringing various noncompetitive brands on a single platform to showcase products at various premiums RWA and Lifestyle on bus- a special RWA activation for promoting LG as a brand by displaying premium product placed inside a bus with a look and feel of a studio apartment

Growth Path:Marketing Manager (Jharkhand, Ranchi Branch) ► Marketing Manager (Aurangabad Branch, Maharashtra) ► Branch Marketing Manager (Pune Branch)At LG Electronics India Pvt. LTD, I started my career as Management Trainee and gradually rose to the level of Branch Marketing Manager. I developed and executed plan to improve the Brand visibility across retail channles, as well as I was responsible for planning and implementing BTL activations at retail chains to increase the footfall also enhanced the secondary to the end user. BTL activations including RWA, Shop front activations, Mall activations, Exhibitions, Corporate activations and many more; set up secondary sales targets as well as managed store sales executivesMy job profile includes the following roles:• Identified outlets based on their location, visibility and market potential and maintained track record of ROI and best in class customer MOT at brand shop level• Budget Management • Visual Merchandising to improve the brand and product visibility.• Secondary sales management.Managing a team of more than 100 store executives along, training them,target achievment.• Improved the branch visibility by developing & executing plan and opened 30 brand shops and 24 exclusive retail outlets during branch marketing operation