* Spearheading the growth and expansion of key products across the company's diverse business verticals, driving top-line performance and market penetration.* Directing the marketing initiatives and lead generation campaigns, leveraging data-driven strategies to increase brand visibility and customer acquisition.* Managing public relations and corporate communication strategies, enhancing the company's reputation and ensuring consistent brand messaging across all channels.* Develop and implement bespoke products and tailored after-sales services, elevating customer satisfaction and fostering long-term loyalty.* Actively contributing as a core team member to explore and evaluate new business opportunities, with a focus on expanding market share and driving business growth.* Leding operations for the company's aerial survey business, overseeing the manned aerial survey and surveillance division to ensure operational excellence and strategic outcomes.

• Air Charters – Mid range /Large range /Airliners. Rotary Wings/Propellor/Jet Engine Aircrafts.• Actively exercised the Business Process Reengineering for the contracted Businesses.• Worked as the ‘Custodian of The Brand’.• Implemented multi channel Marketing initiatives, primarily thru Social media channels.• Have worked on increasing the top line of Businesses. Device strategy for inducing trials, enhance customer acquisition and build customer retention.• Product Management - monitor product life cycle, amend, optimize.• Manage Operations, plug gaps & manage efficient customer delivery.• Amend/Build business processes, build checks & counter checks, continuously analyse and bridge the gaps.• Acquired Lounge & Food Court & took Management Contract of a Sweet Shop & Restaurant.• Managed the Operations, steam-lined the purchases & store, worked on enhancing the value proposition to the Customer, worked on increasing the foot fall & the average billing size. • Responsible for P&L of businesses. • Turnaround the business from Red to Black in a short span of 15-18 months.

• As Business Head, responsible for the development of business strategy in line with the Organization’s Vision.• Develop a new line of customers & alliances. Strengthen relationships with existing clients, suppliers and partners. • Responsible for increasing the top line of the business with the accountability of P&L and enhancing the bottom line.• Develop finance-raising strategies in line with the IFSC legal framework along with the Indian regulations. • Work closely with the legal department on various aircraft agreements (LOI, APA, Lease, etc.) and documentation. Ensure strict adherence to the legal and statutory requirements.• Build and continuously review the processes and implement the industry’s best practices for the smooth day-to-day operations of business thru gap analysis and envisage counter strategies. • Manage the Brand, develop marketing, communication and PR strategies & implementation.• Build and manage an internal team in line with the business objectives with clear & measurable KRAs & KPIs.

• Devise Strategy and manage business development programs to drive product and conversions.• Brand Promotion & Communication – enhanced the brand reach through PR, Trade, Online initiatives and Social Channels.• Map Potential customers and generate leads for the business.• Manage Key Client Relationships through building bespoke charter solution and delivering explicit customer experience.• Developed end to end web model for Charter Booking • Collaborate with channel partners, Trade partners, DMC’s, Inbound & Outbound agencies to drive business.• Manage relationships with domestic and international operators to aggregate aircraft/inventory and special charter rates. Was responsible for complete supply side of the business.• Drive Customer Relationship Center, handling customer queries, charter quotes and service support.• Responsible and accountable for P&L as Business Head.

• Member of Lead Team for Business Set-up, furnish statutory & regulatory requirements, obtain Licences/Permits, assist in specialised fields like aircraft identification, financing & induction. • Oversee Marketing, Communication and Brand Management for Air One. • Drive differentiators on the Product side, as continues endeavor for enhanced services. • Manage key Customers and drive relationships and alliances for the Group.• Drive Aircraft Management Division of the Company. Managed end-to-end services for a private category aircraft based at Hyderabad.• Drive web enabled services and applications for Air One and other Business Divisions of the Group. • Conceptualize and implement Product & Promotion Mix of Air Services & Hospitality products for the Group.• As Head of Special Projects – assisted in setting up various new initiatives and business divisions like EzCharters, Spectrum Connect(Brand-Thinking Of You), aviation academy, airport expansion(NavNirman InfraEngineering), sky diving, just to name a few.• Continuously initiate, implement and monitor incremental business through ancillary initiatives.

A sister concern of Air One into the business of gifting and celebrations. A one of kind online and offline business under the brand of “THINKING OF YOU”An end to end, one stop shop for gifting and celebration Management Company which caters to the needs of individuals and corporates. The concept provides levels of customization and adds memorable experiences during gifting and increase the happiness quotient of the selected occasion. • Online and offline business strategy.• Structure definition of various vertical and build product integration business units.• Bifurcate short, mid and long term strategy structure with overview of business plan compliance.

An integrated arm of Air One Group engaged in the airport development and runway extension of private airport at Aamby Valley City, Lonavala, Pune.• Led the feasibility study and project planning based applicable statutory norms• Spearheaded, defined and controlled the project along with contributors viz. regulator, structural and detailed engineering company, construction company and the project management company.• Review budgeting, target mapping, gap analysis, compliances, recording and accounting functions.• Engaged Architect for terminal and ATC building, deployed airport equipments like Nav Aids, Met equipments, runway lighting, terminal equipments like x-ray, scanners, check-in equipments, conveyer belts and operating software and systems. • Represented fortnight progress meetings with client with project status and key deliverables for the next period.

• Develop and implement effective strategies consistent with the organizational strategies to maximize the site traffic, customer base, optimized conversion ratios, and customer retention • Create a detailed Business Plan and initiate implementation for the domestic portal• Responsible for Marketing activities for e-Commerce sites – globetravels.com and offline agency at Mangalore• Responsible for Brand transition and management of Globe Travels to Sify Tripz. Designed product and promotion mix specific to the business segment.• Managed adding of products and services on the travel domain thru Alliances and Business Development.• Collaborate with the business development department and product development teams in order to improve the features/functionality of the product(s) and translate in Marketing activities

• Study, explore and initiate new market opportunities thru alliances.• Analysis on flight schedule and passenger mapping of other airlines with Air Sahara.• Development of new markets and business from other international carriers for inbound and outbound connectivity on Air Sahara’s domestic network through SPAs and Bilateral Agreements.• Managed alliance with British Airways, American Airlines and other Carriers for route development.• Activities pertaining to cooperation with other airlines in terms of Code Share on trunk routes, Frequent Flier Program reciprocal benefits and Through Check-In • Alliances on Staff Travel agreements and interline opportunities.

• Key team member for conceptualization and planning marketing initiatives for the organization.• Product Development and functionally monitoring performances and analysis for improving delivery.• Led the team that worked on the online auction platform with Indiatimes.com. Initiated extensive promotions to increase the per day ticket sale on this model. • Brand Management and Communication lead for Air Sahara. Worked on creating sub brands for tapping various segments and offer specific products. • Developed Air Sahara Achiever’s Cup – Golf Circuit initiative for HNI segment and created Steal-A-Seat, a multi tier auction model for the mass travel segment.• Represented Air Sahara at all prominent global trade shows like WTM - London, ITB - Berlin, PATA etc.• Organized extensive events and promotions for different travel segments both in India and overseas markets.• CRM initiatives - Have been actively associated with launching and managing the airline Co-brand Card with Standard Chartered Bank and Interest free EMI products with ICICI and Standard Chartered Bank.• Cross promotions with hotels and other associated industry companies for generating incremental business for the organization. • Introduced common rated six-coupon ticket option – Sixer and Super Sixer over commonly used two-coupon ticket.• Worked consistently to increase direct revenue through online channels of an average Rs. 15 Million for the first six months and to the high of Rs. 30 Million a month.

• Undertook in-depth feasibility study to setup network of Convenience Stores along with Gas Stations in the States of Wisconsin, Illinois, Michigan & Indianapolis.• Developed the business plan for the new venture.• Was responsible for automation of 165 Gas Stations and Convenience Stores in the region.• Managed implementation of ERP software – FACTOR at the various point of sales for the company.

• Planning and implementation of new business development strategies. • Managed Vendor and Product Development.• Did a market study on the product mix, pricing and the demographics in the area of operations.• Was ‘Key Process Owner’ for Sales and Distribution Model for implementing the Enterprise Resource Planning (ERP) software– BAAN across the point of sales and warehouses. For implementation of BaaN ERP System have taken extensive training from our implementation partner - Tata InfoTech Ltd.• Have worked on the possible sales scenarios and the procedural requirements, keeping the business practices, size, area of operation, methodology to be adopted and legal requirements.• Managed promotional activities for the Division and was actively involved in development of catalogs, brochures and other Marketing and Sales allied activities.